REGISTRATIONAll those interested are requested to complete the registration form below and return it together with appropriate fee(s) to the Secretariat on or before Friday, 23 August 2019 for the Award Seminar and Friday, 27 September 2019 for the Award Presentation Dinner. Reservations by fax (2365 1000) are welcome. For enquiries about reservation, please contact Mr Anthony Yu, Assistant Membership and Event Executive on 2774 8509 or Ms Sindy Siu, Assistant Membership and Event Executive on 2774 8515. For information on the seminar and the dinner, please contact Ms Sunnie Ma, Head of Membership and Event Management on 2774 8579, Ms Astred Chan, Membership and Event Manager on 2774 8529 or Mr Darren Yeung, Membership and Event Manager on 2774 8576. Successful applicants will be notified by e-mail. No separate letter of acceptance will be issued. As space is limited, bookings will be on a first-come, first-served basis.

GROUP DISCOUNT FOR AWARD SEMINARFor companies with 3 or more participants joining the seminar, they can enjoy $200 off per person.

REGISTRATION FORMTo: The Secretariat, The Hong Kong Management Association 16/F, Tower B, Southmark, 11 Yip Hing Street, Wong Chuk Hang, Hong KongAttn: Ms Sunnie Ma Tel: 2774 8579 Email: sunniema@hkma.org.hk Ms Astred Chan Tel: 2774 8529 Email: astredchan@hkma.org.hk Mr Darren Yeung Tel: 2774 8576 Email: darrenyeung@hkma.org.hk Mr Anthony Yu Tel: 2774 8509 Email: anthonyyu@hkma.org.hk Ms Sindy Siu Tel: 2774 8515 Email: sindysiu@hkma.org.hk Fax: 2365 1000 I would like to attend the following event(s): (Please “ ” where appropriate)

Award Seminar (ACM-86691-2019-1-NL) Total no. of Seat(s): Award Presentation Dinner (ACM-82402-2019-1-NL) Total no. of Seat(s)/Table(s):

Enclosed is a crossed cheque (Cheque No.: )for HK$ made payable to “The Hong Kong Management Association” for the *Award Seminar/Award Presentation Dinner. (*Please delete as appropriate)

(Award Seminar – HKMA Member: HK$1,000 per person; Non-Member: HK$1,200 per person(Early Bird Discount/Group Discount – HKMA Member: HK$800 per person; Non-Member: HK$1,000 per person)(Award Presentation Dinner – HKMA Member: HK$2,350 per person/HK$28,000 per table (12 persons) Non-Member: HK$2,750 per person/HK$32,000 per table (12 persons)

Name: Mr/Ms (please print)

Position:

Company:

Address:

Tel No.: Fax No.: Email: HKMA Membership No.(if any):

We/I authorize The Hong Kong Management Association (HKMA) to use the above data to keep us/me informed of any direct marketing information including training and education programmes, awards and competitions, membership, alumni, promotional activities and other services and activities that it may arrange.

I consent. I do not consent.

Signature: Date:

# Please photocopy for more registration forms if necessary.# No refund will be made made after payment, but participants can arrange to have their places substituted should they be unable to attend the seminar.# We/I shall comply with HKMA Privacy Policy Statement, the Hong Kong Personal Data (Privacy) Ordinance (Cap.486) and other related regulations which will be

changed from time to time. We/I declare that the data given in support of this application are, to the best of my knowledge, true, accurate and complete. We/I understand that the data will be used in the registration process and that any misrepresentation, omission or misleading information given may disqualify my registration.

# We/I understand that, upon our/my registration, the data will become part of the HKMA record and may be used and processed for all lawful purposes relating to my academic and/or non-academic activities in accordance with the established policy of the HKMA and the Hong Kong Personal Data (Privacy) Ordinance (Cap.486).

# We/I expressly consent that the personal data will be used for the HKMA administrative, academic, research, statistical, alumni activities and prescribed purposes as allowed by HKMA and the laws of Hong Kong from time to time.

Bring a Group of 3 or moreto enjoy$200 off per personfor the Award Seminar!

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- Excellence in Content Marketing

- Digital Marketing Practice Champion

- Excellence in Innovation

- Excellence in Social Media Marketing

- Excellence in TV Commercial

- Excellence in Branding

- Excellence in Marketing Collaboration

- Excellence in Customer Insights- Excellence in Mainland Marketing- Excellence in Small Budget Marketing- Excellence in Social Good

Fuji Photo Products Company Limited

CATALO Natural Health Foods Limited

Coca-Cola China Limited

MTR Corporation

Fantastic Natural Cosmetics Limited

HKT Limited

SKECHERS Hong Kong Limited

Hong Kong Economic Times

The Hong Kong Advertisers Association

The Hong Kong and China Gas Company Limited

Corporate Sponsors

Supporting Organization

The Standard

CLP Power Hong Kong Limited

CITIC Telecom International CPC Limited

The Hong Kong Jockey Club

Convey Advertising Company Limited

JobMarket

Special Award Title SponsorsAmerican Express International, Inc.

Citibank (Hong Kong) Limited

Chow Tai Fook Jewellery Group Limited

Manulife (International) Limited

McDonald’s Hong KongMaxim’s Group

Tai Hing Group Holdings Ltd.

PrimeCredit Limited

INTRODUCTIONThe HKMA/TVB Awards for Marketing Excellence give public recognition to individuals and organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of the marketing profession in Hong Kong. Organized by the Marketing Management Committee of the Hong Kong Management Association, the Award is sponsored by Television Broadcasts Limited.

CAMPAIGN AWARDS FINALISTSTen outstanding marketing programmes would be shortlisted for the Final Judging. All finalists will present their marketing campaigns at the Award Seminar which is open to all executives and students. The winner of “Marketers’ Favourite Marketing Campaign” and “Millennials’ Favourite Marketing Campaign” will be decided by the number of votes received from executives and students respectively during the Award Seminar.

Top Ten Finalists: 1. “Citigold Own The Affluent Campaign” ~ Citibank (Hong Kong) Limited 2. “HKTVmall - Disrupt and Release HK Shopper’s Power” ~ Hong Kong TV Shopping Network Company Limited 3. “HSBC Life - Because a Promise is a Promise” ~ HSBC4. “Brand Trust” ~ Mannings - The Dairy Farm Company Limited5. “McDonald’s X 鋒味 MY TASTE OF HONG KONG” ~ McDonald’s Hong Kong6. “真盤源” ~ Ricacorp Properties Limited7. “Grace One 凍齡學苑” ~ Saving International (Holding) Limited8. “BreakUp Tours (失戀旅行團)” ~ Secret Tour (HK) Limited 9. “SWIPE EX 洗滌文學” ~ SWIPE (HK) Ltd. 10. “Humanizing a Humanless Experience - WeLend A.I. Loan” ~ WeLend Limited

AWARD SEMINARYou will learn first hand from the distinguished finalists of the Campaign Awards which will describe the rationale behind their marketing programmes, how they conceived their marketing strategies, and how to use the different elements of marketing to achieve an enviable result.

Date: Wednesday, 4 September 2019Time: 1:00pm – 6:00pmVenue: Theatre I, Level 1 Hong Kong Convention & Exhibition Centre 1 Harbour Road, Wanchai, Hong KongFees: HK$1,000 per person (HKMA Member) / HK$1,200 per person (Non-Member)Group Discount: HK$ 800 per person (HKMA Member) / HK$ 1,000 per person (Non-Member)Language Medium: Cantonese

Individual Awards

- Marketer of the Year - Distinguished Marketing Leadership Awards - Outstanding Marketing Professional Awards

Date: Monday, 21 October 2019Time: 6:30pm – 10:00pmVenue: JW Marriott Ballroom, Level 3 JW Marriott Hotel Hong Kong, Pacific Place, 88 Queensway, Hong KongFees: HK$2,350 per person or HK$28,000 per table (12 persons) (HKMA Member) HK$2,750 per person or HK$32,000 per table (12 persons) (Non-Member) Language Medium: EnglishDress Code: Black Tie

PROGRAMME

Bring a Group of 3 or moreto enjoy$200 off per personfor the Award Seminar!

HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2019AWARD SEMINAR & AWARD PRESENTATION DINNER

AWARD PRESENTATION DINNERDuring the Award Presentation Dinner, results of the Awards will be announced. They include:

Campaign Awards

- Gold, Silver, Bronze Awards

- Excellence Awards

- Merit Awards

- Marketers’ Favourite Marketing Campaign

- Millennials’ Favourite Marketing Campaign

- Agencies of the Year

Eu Yan Sang (HK) Limited

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