Travel UntilDecember 22, 2022

Campaign Goals & Objectives

• To promote social group travel and drive bookings by offering a more competitive group promotion with greater value adds and less restrictions including:

• Minimized black out periods• Distinguishing group services• More lenient cancellation and attrition penalties• $200 in Resort Coupons

© Copyright AMResorts 2020. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.

Offer Details

• Effective for travel until December 22, 2022

• Participating Resorts: All Zoëtry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now, and

Sunscape Resorts & Spas

• Applicable Markets: Canada

• Offer details: Guests who stay at any AMResorts property will receive one (1) complimentary passenger for every 5th passenger

paid per night, not to exceed 6 total comp passengers for the group per night. The complimentary passengers are to be applied in

the lowest category of rooms booked, one (1) complimentary upgrade will be provided to the next category for every block of 6

rooms paid during for the average length of stay of the group; not to exceed 3 per group, private check-in for groups arriving

together; Private check-in must be requested from the resort at least 14 days prior to arrival. Hospitality desk with phone line; must

be requested from the resort at least 14 days prior to arrival, subject to availability. $200 in Resort Coupons

• Additional Terms & Conditions apply. Click for details.

© Copyright AMResorts 2020. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.

AMRAgents.com with highlight banners

Campaign Creative

© Copyright AMResorts 2020. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.

Campaign Logo

Color Palette

PRIMARYHEX: 035584

SECONDARYHEX: 32A0AF

FOR TEXTHEX: 494949

Campaign Design

Campaign Collateral

Email• Target audience:

Consumers & Travel Agents

• Social media sharing capabilities to create a viral component

• JPEG available on the Media Site – Use as a reference for email creative development

• Image assets available on the Media Site in the Promo in a Bag

Sales Flyer• Target audience:

Consumers & Travel Agents

• Printed or digital promotional piece distributed to travel agents through sales shows, sales calls, product launches, etc.

• Ability to co-brand flyer for distribution through partner sales force

• Available on the media site

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CONSUMER EMAIL

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AGENT FLYER

© Copyright AMResorts 2020. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.

AMRewardsTM

Target audience: Travel AgentsAgents can earn points on all bookings, including Hot Hot Hot, for any of the following rewards:• Booking Bonuses – distributed in the form of an AMRewards Visa® Prepaid

Card• Complimentary nights for you

• Gifts for clients during their stay• Spa treatments• Romantic dining • Champagne breakfast in bed

• Branded Marketing Materials• Co-branded banner bugs• Co-branded desktop banner displays• Co-branded point of purchase display

© Copyright AMResorts 2020. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.