PowerPoint Presentation

By Group 9:

Pranav Anand (003)Sanjeev Konin(034)Rithesh Kumar(035)Samir Neve(044)Team MembersMemberSkillsRithesh Kumar KVExperience in working with Start-ups, Good Analytical Skills, Website development, Communication SkillsSanjeev KoninOwned a start-up in past, Analytical Skills, Communication Skills, Good knowledge of Marketing and Operations of start-upSamir NeveAnalytical Skills, Risk Taking Capability, Experience in Managing people and operations of a mess, Good knowledge of financial term Pranav AnandPlacement Committee member, Conflict handling skills, Negotiation Skills, Contacts in various industries, Quick decision makingBusiness Solutions using AnalyticsIdea by Rithesh Kumar Experience in AnalyticsSamir Neve Identifying gaps in businessesSanjeev Konin Pre-sales activitiesPranav Anand Contacts and handling finance of firm

Bike renting poRTALIdea by Samir NeveSkills sets Tap the correct customer segment, Administration SkillsSanjeev Konin Operational ActivitiesRithesh Kumar Handling CustomersPranav Anand Managing FinancesHealthy Juices Home DeliveryIdea by Sanjeev KoninAlready started in BengaluruSamir Neve Day-to-day operationsRithesh Kumar Customer Retention and New Customer AcquisitionPranav Anand Managing FinanceIT Consultancy FirmIdea by Pranav AnandExperince in IT, Knowledge about operations of IT firmSamir Neve Experience in ITSanjeev Konin Experience in IT, Pre-sales activitiesRithesh Kumar- Experience in IT, Pre and Post Sales activitiesDecide?All team members have extensive experience in ITAll know how it is done in IT firmMaximum skills covered in below choiceChoice:

IT Consultancy FirmCriticality-Discontentment MatrixTodays StarChallenges in InnovationDistant StarOpportunity for TomorrowMarket Opportunity Evaluation- 7 Domain Framework

Market Domain Macro LevelSize of Business HugeSize of Market Small and Medium scale businessesGrowth of IT Industry in India 12% growth in last year (Source: NASSCOMM)Increasing no. of small and medium scale industries going for IT enabled servicesIndustry Domain Macro LevelIT industry providing IT solutions for businesses, Making decision making simple and structuredPorter Five Forces Model:Threat of New Entry: High;Low Entry Barriers,Competitive industryThreat of Substitute : Low; not much substitute product Industry Domain Macro Level(contd)3) Bargaining Power of Buyer: Medium; Large no. of buyers4) Bargaining Power of Suppliers: High; few suppliers of Computers and Software required for business5) Industry Rivalry: High; Dominated by few playersOverall: Industry is fairly attractive. Using customer focused strategy, company can be profitableMarket Level-Micro LevelClients like small and medium scale industries do not want to invest much in their IT solutionsProviding low-cost IT solutions makes senseSMEs have realized significance of IT in organization, industry is growing rapidlyIndustry Domain-Micro LevelLow entry barriersDeveloped software are proprietary Team has knowledge about IT industryCan start with low investmentCustomers mainly acquired through contacts and B2B marketingOverall high margins in Industry

Team CharacteristicsOpportunity and teams business mission, personal aspirations and risk propensity Personal Aspirations are aligned with business missionTeam wants to acquire 25 customers in a year

Team CapabilitiesAll have worked in IT, so everyone knows how IT industry functionsManagement knowledge helps Team in making crucial decisionsCustomer and Supplier RelationsCustomers can be retained only through good relationsSingle supplier makes sense as not much supplies are neededThe 9 Building Blocks of BusinessCustomer SegmentsNiche market of SMEs currentlyLocated in industrial clusters like Ludhiana, Pune, TalojeSMEs having turnover within 1 crore to 10 crores

Value PropositionsCustomized software High PerformanceHighly ScalableLow PriceHigh UsabilityCost Leadership

ChannelsChannels have five distinct phases:Awareness: Clients would be made aware via B2B advertising strategiesEvaluation: Clients would be evaluate based on our offering, reviews.Purchase: Clients can order tailor-made software pertaining to their specificationDelivery: Clients would be delivered software and updates periodicallyAfter Sales: Post-purchase clients would be supported for maintenance etc.

Customer RelationshipsPersonal Assistance: Clients would be given onsite training on the usage and maintenance of the software

Revenue StreamsAsset sale: Clients would be charged nominally for the first-time purchaseLicensing: Clients would be charged on annual subscription basis for the usage and maintenance of software

Key ResourcesIntellectual: Software would be copyrighted and patented for B2B distributionHuman: Resource would be added based as per need basis Financial: Funded initially by founders then would look for Angel investors or VCs for scalingKey ActivitiesPitching/Customer Tie Ups: It is important to build customer trust and relationship to retain customers.Focus on Niche Technology: The operational focus would be on Niche technology and activities like Analytics. Cost Effective Measures: More use of open source tools like Qlikview, Hadoop without compromise on quality Key Activities (Contd..)Hiring: Hiring people who are passionate about their work and can travel the extra mile.Process Compliance: A well laid down series of steps to be followed in the planning, design and implementation of the solution.Customer Delight: Focus should be on achieving Customer Delight and satisfaction.Key PartnersManufacturing Communities in LudhianaSteel Associations of LudhianaWoolen Manufacturers AssociationsEngineering Colleges for Interns, Full time recruitsTechnology Partners eg. Red Hat, LinuxFreelancing Software Communities and Forums Cost StructuresLow Cost StructureNot very High Fixed CostsRevenue Streams primarily from B2B project implementationsUse of open source systemsA perfect blend of Cost driven and Value driven model B-PlanElevator Pitch We are an IT consultancy firm and provide our clients with system integration, testing, application development, analytics and management services and solutions.

We deliver excellence across all of client's enterprises IT needs.

Client Challenges we solve:Align IT with strategic business initiativesBuilt-in flexibility to adapt to a constantly changing global marketThe ability to strategize, develop and execute new initiatives with optimal speed to remain competitive

Mission:Our aim is to offer comprehensive IT consulting services to primarily SME firms. We focus on providing personal and specialized services to meet each client's specific needs.

Vision:Our vision is to become a world-class information technology company by building partnerships through trust.Market and Industry Environment Size of Market Small and Medium scale businessesSize of Business HugeGrowth of IT Industry in India 43% growth in last yearIncreasing no. of small and medium scale industries going for IT enabled servicesApproximately 30 million SMEs in India, with the sector growing at a rate of 8% per year. Of total SMEs, almost 55 per cent are located in urban areas while the rest 45 per cent constitutes to the rural.

Information Technology support:It is very difficult for SMEs to attract good IT personnel, as many large IT firms are expensive and may not be affordable to most SMEs.The government is taking initiative to improve IT literacy at SMEsAwareness is increasing about the benefit of IT in SMEsMarket and Industry Environment To address the above issue, we provide cost effective IT solutions to increase productivity of small and medium scale businesses

Value PropositionWe excel in developing and maintaining mission-critical applications that are vital to our clients' businesses.

Our application development and maintenance service encompasses the following:Custom application developmentApplication re-engineering and modernizationApplication integrationLegacy application modernization and migrationApplication support and maintenanceSolution consulting

Our Business values:IT enabled achievement of strategic objectivesSpeedier time to marketImprovements in cost and energy efficiencyIncreased productivity

Competitive Scenario through Five Force Analysis MarkeT Strategy:Strategy 1 - Networking & Referrals - Using existing contacts to build a larger network of potential clients.Strategy 2 - Web promotion - Using a web page to showcase the owner's skills and knowledge, providing an "electronic brochure" as well as useful technical information free of charge.Strategy 3 - Advertising - such as Yellow Page ads, newspaper classified and display ads, public relations campaign.Sales Strategy: Customer satisfaction! Happy customers will be repeat customers, and they will provide referrals to new customers.

Sales Forecast:1st year : 25 customers2nd year: 40 customers3rd year: 60 customersManagement Team We are passionate about results, and also believe in having a lot of fun along the way.

Pranav Anand: Co-founder. MBA, Finance. Experience in IT. Finance head.

Samir Neve: Co-founder. MBA, IT Systems. Experience in IT Business analysis head

Sanjeev Konin: Co-founder. MBA, Marketing. Experience in IT, Pre-sales activities

Rithesh Kumar: Co-founder. MBA, Marketing. Experience in IT, Pre and Post Sales activities

Head Quarter: MumbaiFinancials:START-UP REQUIREMENTSStart-up ExpensesRs.Legal5000Stationery etc.1000Brochures1200Accountant7500Insurance1500Rent Deposit10000Expensed Equipment520000Total Start-up Expenses596200Start-up AssetsOther Current Assets0Long-term Assets0Total Assets0Total Requirements596200 Start-up Funding : RsStart-up Expenses to Fund596200Start-up Assets to Fund0AssetsAdditional Cash to be Raised600000Total current Assets600000Liabilities and CapitalLiabilitiesCurrent Borrowing0Accounts Payable (Outstanding Bills)0Total Liabilities0CapitalPlanned InvestmentOwner Investment596200Other0Additional Investment Requirement0(Start-up Expenses)(596200)Total Capital600000Total Capital and Liabilities600000Total Funding1196200Financials:Income statement:( end of FY 2016)

ParticularsRsSalary18,00,000Rent1,20,000Power12,000Miscellaneous 8,000Total expense:19,40,000Revenue:25,00,000Profit:5,60,000Rs 1,00,000 price to be charged per client for just customized application development and 1 year of free maintenance.Employees (5) are paid Rs 30,000 per month Rent per month: Rs 1000Breakeven to be achieved in less than 3 yearsChallengesGetting Customers OnboardHuge Competition in the segmentHiring the right kind of peopleFunding for proprietary softwareProcess ComplianceExit StrategyGrowth Rate The IT industry on an average has been growing at an average rate of about 12% . The company can keep this as the Benchmark for the next 5 years.Financials Analysis, Revenues and Expenses Monitoring , Cash Flow AnalysisAcquisition by a bigger brandTHANK YOU!!!