groupon final presentation
DESCRIPTION
TRANSCRIPT
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Richelle Heesang Anna Mike Lauren Cody
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S.W.O.T.
• Number of copycats
• Security
• Global Mar-keting
• Making coupons cool
• Low barri-ers of entry
• Low open and con-version sales
• Member-ship
• Category leader
SW
T
O
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COMPETITION•Direct• LivingSocial.com• BuyWithMe.com
•Indirect• Amazon• EBay• Other sources of coupons
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AUDIENCE
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AUDIENCE
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BRAND CHALLENGE
Baby Boomers
•76-79 million national population
• High disposable income
•Beginning to go online
•Looking to save money
•32% of Groupon market not 18-34
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Shared Values Individuality Independence“Emphasis on youth and self-absorption”
Buying InfluencesFamilyDesire to save money
Wants and NeedsEntertainment“Bang for your buck!”
PROOF POINTS
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MEDIA STRATEGY
•Low Involvement
•High Entertainment Value
•Humorous and Off-beat message
•Strong Brand Visibility
•Emphasis on Credibility
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SAVE A LOT, LIVE A LIT-TLE
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THANK YOU!!