grow customer retention with predictive marketing and user-generated content
TRANSCRIPT
Growing Customer Retention with Predictive Marketing, Ratings and
User-Generated Content
• Significant Untapped Revenue in Existing Customer Base• What are Predictive Lifecycle Triggers?• What is User-Generated Content (UGC)?• How Do I Use These to Make Money?• When Should I Take Action?
What You’ll Learn Today
Intros
POLL: What is the Retention Rate for Your Business?
• Predictive Lifecycle Marketing Platform• 350+ Retail Clients• 35MM Consumers• 70+ Employees• #Winning
– Google Pitch Contest
– SxSW Pitch Contest
– $15 MM Venture Financing
– Top 5 on Glassdoor
Windsor Circle, Inc.
Significant Untapped Revenue inExisting Customer Base
Profitability Analysis
$ AOV: $60-70
1st Purchase
$ AOV: $60-70
Repeat PurchaseCAC: $25 CAC: $3
$100K’s to $1MM’s in Untapped Revenueat High Profit Margin
From Existing Customers
How Do You Get to It?
Use Your Data to AutomateUnique Communications to Unique Customers
What are Predictive Lifecycle Triggers?
• Leverage Data• Predict When a Customer is Entering a Specific Phase of the Customer Journey• Automate Hyper-Personalized Communications
Predictive Lifecycle Triggers
The Recipe
Output:
Improved Customer Experience
Increased Profitability
New Tools for Merchants to Make Money
Automation: Complete Lifecycle Marketing
POLL:Which of these predictive lifecycle marketing
techniques do you regularly use?
POLL:What types of User-Generated Content
do you collect?
POLL:How do you leverage the
customer content you collect?
This Stuff Works
Increase revenue from existing customers
20% YoY: CLV & AOV
Average retention rate lift of 12% in 12 months
4x - 10x ROIin 12 months
What are the Benefits of User-Generated Content?
Timing
YouAreHere
Who Should Act Now to Seize Competitive Advantage?
Aspiring Stars
Category Leaders Established
Migrators
Soph
istication
Resources
Summary
Merchant Spotlights
Beanilla
“I’ve noticed a 20% increase in response rate on review requests from my previous solution. The in-mail reviews system is key.”
Rob Conley, Founder & CEO of Beanilla
CoffeeForLess
“We were thrilled to make over half a million dollars in revenue in six months using data-driven lifecycle marketing powered by Windsor Circle.”
Ben Kirshner, CEO, CoffeeForLess.com
POLL:How do you leverage the
customer content you collect?
• $100K’s of Untapped Revenue in Existing Clients• New Tools Exist for Merchants to Extract That Value
– Predictive Lifecycle Triggers
– User-Generated Content
• Implementation Much Faster Due to Innovation• If You Have the Sophistication, Seize the Advantage
Summary
Questions? Schedule a Retention Health [email protected]
www.yotpo.com