sydneytafe.edu.au real skills, endless possibilities

Grow the Love! Library Promotion

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

• Gary Lom – Library and Information Studies Teacher

• Jo-Ann Bathurst – Library and Information Studies Head Teacher

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

PD Program • Delivery of a 6 week program called

GROW THE LOVE • Launch tied to Library Lovers’ Day • Moodle Learning Management

system

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Library lovers’ day • “Our Library Lovers' Day, featured a red "wishing tree" for

customers to tag. Heart shape and plain luggage tags were provided for people to comment on how they see the library service. Over 300 tags were added to the tree.....all positive. Morning tea was provided on Friday 14th, with 140 takers and our members (and staff) were treated to foil wrapped chocolate hearts. A really "feel-good" day, with lots of great comments and praise for the library service. We loved it!”

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Library lovers’ day - Examples

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Library lovers’ day - Examples

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Library lovers’ day – Examples 'Borrow a Dinner Date' packages.

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Participants: Types of libraries

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Participants: Role in libraries

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Participants: How long have they worked in libraries?

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Library marketing and budget

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Effectiveness of Library Marketing

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Our perspective

• Librarians and academics • Advocates and stakeholders • Facilitators – provide opportunity for learning

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE Citizen 4474 Deer Fly Chase Mountain Bike Race 11. https://www.flickr.com/photos/rauckhaus/10069900906

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Delivery

• Topics opened up weekly. • Guidance: instruction, underpinning

readings, links to explore, videos to view • Forums: to share, discuss, call for help,

network.

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Delivery

• Quick access to relevant resources / services

• Enticement to stick around

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Using the forums to share

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Sharing real, reusable or modifiable resources

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Examples of Promotional ideas shared

• Mini golf • Book burning party • Book spine poetry (You'll be looking for inspiration on the returns trolley every day).

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Sticking around and sharing – over 6 weeks

• Students: 1679 posts to forums • Teachers: 1006 additions

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Assessment

• Step by step planning of an event – feedback along the way.

• Practical! • We wanted it to be useful to participants. Something that

they could use in their library.

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Examples of assessments • May the Force Be With You – Darth Vader Invades the Library • Telling tales – local seniors sharing snippets of their diverse lives. • Marketing and Promotion for new students in Orientation week at

University of Tasmania • Curtin University Sydney Library’s promotion titled ‘Orientation @ the

Library’. This promotion is comprised of two events, a Library scavenger hunt, conducted as part of the campus tour, and the launch of a library YouTube channel

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Issues / outcomes • Budget/Staffing - Creativity and

resourcefulness • Technology – keeping up with technology

trends on a reduced budget Benefits of technology/Social media

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Issues / outcomes • Library as a community space Building up a

sense of community • Library awareness Raising the profile of the

library

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Feedback

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Feedback • Feedback was received both through our survey and by

personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots of practical ideas from other participants.”

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

“I'm generally a quiet person and I've felt more comfortable studying online as I don't have to compete with other students as is sometimes the case in a classroom. I think I've enjoyed more interaction/feedback from the instructors than I would have in a classroom.” “The input from TAFE staff was very visual and relevant” “Everything was useful.. Good instructions, great teachers, interested in students, clearly passionate about subject.”

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

“Very informative. Have learned a lot from this course that I can implement at work.” “The content was all really relevant, because it is not just about jumping in and promoting an event and hoping that it works, it is all of the planning and also the evaluation.” “I am very proud to tell you that my promotion has become a reality.”

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Your Survey results!