grow the love! library promotion · • feedback was received both through our survey and by...

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sydneytafe.edu.au real skills, endless possibilities Grow the Love! Library Promotion

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Page 1: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities

Grow the Love! Library Promotion

Page 2: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

• Gary Lom – Library and Information Studies Teacher

• Jo-Ann Bathurst – Library and Information Studies Head Teacher

Page 3: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

PD Program • Delivery of a 6 week program called

GROW THE LOVE • Launch tied to Library Lovers’ Day • Moodle Learning Management

system

Page 4: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Page 5: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Library lovers’ day • “Our Library Lovers' Day, featured a red "wishing tree" for

customers to tag. Heart shape and plain luggage tags were provided for people to comment on how they see the library service. Over 300 tags were added to the tree.....all positive. Morning tea was provided on Friday 14th, with 140 takers and our members (and staff) were treated to foil wrapped chocolate hearts. A really "feel-good" day, with lots of great comments and praise for the library service. We loved it!”

Page 6: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Library lovers’ day - Examples

Page 7: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Library lovers’ day - Examples

Page 8: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Library lovers’ day – Examples 'Borrow a Dinner Date' packages.

Page 9: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Participants: Types of libraries

Page 10: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Participants: Role in libraries

Page 11: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Participants: How long have they worked in libraries?

Page 12: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Library marketing and budget

Page 13: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Effectiveness of Library Marketing

Page 14: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Our perspective

• Librarians and academics • Advocates and stakeholders • Facilitators – provide opportunity for learning

Page 15: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Page 16: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE Citizen 4474 Deer Fly Chase Mountain Bike Race 11. https://www.flickr.com/photos/rauckhaus/10069900906

Page 17: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Delivery

• Topics opened up weekly. • Guidance: instruction, underpinning

readings, links to explore, videos to view • Forums: to share, discuss, call for help,

network.

Page 18: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Delivery

• Quick access to relevant resources / services

• Enticement to stick around

Page 19: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Using the forums to share

Page 20: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Sharing real, reusable or modifiable resources

Page 21: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Page 22: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Examples of Promotional ideas shared

• Mini golf • Book burning party • Book spine poetry (You'll be looking for inspiration on the returns trolley every day).

Page 23: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Sticking around and sharing – over 6 weeks

• Students: 1679 posts to forums • Teachers: 1006 additions

Page 24: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Assessment

• Step by step planning of an event – feedback along the way.

• Practical! • We wanted it to be useful to participants. Something that

they could use in their library.

Page 25: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Examples of assessments • May the Force Be With You – Darth Vader Invades the Library • Telling tales – local seniors sharing snippets of their diverse lives. • Marketing and Promotion for new students in Orientation week at

University of Tasmania • Curtin University Sydney Library’s promotion titled ‘Orientation @ the

Library’. This promotion is comprised of two events, a Library scavenger hunt, conducted as part of the campus tour, and the launch of a library YouTube channel

Page 26: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Issues / outcomes • Budget/Staffing - Creativity and

resourcefulness • Technology – keeping up with technology

trends on a reduced budget Benefits of technology/Social media

Page 27: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Issues / outcomes • Library as a community space Building up a

sense of community • Library awareness Raising the profile of the

library

Page 28: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Feedback

Page 29: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Feedback • Feedback was received both through our survey and by

personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots of practical ideas from other participants.”

Page 30: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

“I'm generally a quiet person and I've felt more comfortable studying online as I don't have to compete with other students as is sometimes the case in a classroom. I think I've enjoyed more interaction/feedback from the instructors than I would have in a classroom.” “The input from TAFE staff was very visual and relevant” “Everything was useful.. Good instructions, great teachers, interested in students, clearly passionate about subject.”

Page 31: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

“Very informative. Have learned a lot from this course that I can implement at work.” “The content was all really relevant, because it is not just about jumping in and promoting an event and hoping that it works, it is all of the planning and also the evaluation.” “I am very proud to tell you that my promotion has become a reality.”

Page 32: Grow the Love! Library Promotion · • Feedback was received both through our survey and by personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots

sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE

Your Survey results!