grow the love! library promotion · • feedback was received both through our survey and by...
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sydneytafe.edu.au real skills, endless possibilities
Grow the Love! Library Promotion
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
• Gary Lom – Library and Information Studies Teacher
• Jo-Ann Bathurst – Library and Information Studies Head Teacher
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
PD Program • Delivery of a 6 week program called
GROW THE LOVE • Launch tied to Library Lovers’ Day • Moodle Learning Management
system
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Library lovers’ day • “Our Library Lovers' Day, featured a red "wishing tree" for
customers to tag. Heart shape and plain luggage tags were provided for people to comment on how they see the library service. Over 300 tags were added to the tree.....all positive. Morning tea was provided on Friday 14th, with 140 takers and our members (and staff) were treated to foil wrapped chocolate hearts. A really "feel-good" day, with lots of great comments and praise for the library service. We loved it!”
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Library lovers’ day - Examples
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Library lovers’ day - Examples
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Library lovers’ day – Examples 'Borrow a Dinner Date' packages.
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Participants: Types of libraries
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Participants: Role in libraries
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Participants: How long have they worked in libraries?
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Library marketing and budget
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Effectiveness of Library Marketing
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Our perspective
• Librarians and academics • Advocates and stakeholders • Facilitators – provide opportunity for learning
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE Citizen 4474 Deer Fly Chase Mountain Bike Race 11. https://www.flickr.com/photos/rauckhaus/10069900906
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Delivery
• Topics opened up weekly. • Guidance: instruction, underpinning
readings, links to explore, videos to view • Forums: to share, discuss, call for help,
network.
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Delivery
• Quick access to relevant resources / services
• Enticement to stick around
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Using the forums to share
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Sharing real, reusable or modifiable resources
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Examples of Promotional ideas shared
• Mini golf • Book burning party • Book spine poetry (You'll be looking for inspiration on the returns trolley every day).
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Sticking around and sharing – over 6 weeks
• Students: 1679 posts to forums • Teachers: 1006 additions
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Assessment
• Step by step planning of an event – feedback along the way.
• Practical! • We wanted it to be useful to participants. Something that
they could use in their library.
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Examples of assessments • May the Force Be With You – Darth Vader Invades the Library • Telling tales – local seniors sharing snippets of their diverse lives. • Marketing and Promotion for new students in Orientation week at
University of Tasmania • Curtin University Sydney Library’s promotion titled ‘Orientation @ the
Library’. This promotion is comprised of two events, a Library scavenger hunt, conducted as part of the campus tour, and the launch of a library YouTube channel
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Issues / outcomes • Budget/Staffing - Creativity and
resourcefulness • Technology – keeping up with technology
trends on a reduced budget Benefits of technology/Social media
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Issues / outcomes • Library as a community space Building up a
sense of community • Library awareness Raising the profile of the
library
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Feedback
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Feedback • Feedback was received both through our survey and by
personal email • Examples: “Some terrific, up-to-date articles (thanks!), and lots of practical ideas from other participants.”
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
“I'm generally a quiet person and I've felt more comfortable studying online as I don't have to compete with other students as is sometimes the case in a classroom. I think I've enjoyed more interaction/feedback from the instructors than I would have in a classroom.” “The input from TAFE staff was very visual and relevant” “Everything was useful.. Good instructions, great teachers, interested in students, clearly passionate about subject.”
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
“Very informative. Have learned a lot from this course that I can implement at work.” “The content was all really relevant, because it is not just about jumping in and promoting an event and hoping that it works, it is all of the planning and also the evaluation.” “I am very proud to tell you that my promotion has become a reality.”
sydneytafe.edu.au real skills, endless possibilities Copyright 2014 Sydney TAFE
Your Survey results!