grow your business online - amazon s3 you… · grow your business online agenda be found by local...
TRANSCRIPT
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Grow Your
Business Online
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GROW YOUR BUSINESS ONLINE
Agenda
Be found
by local
customers
Create a free
Google My
Business listing.
Be found
everywhere, on
all devices
Optimize your
website for search
and mobile.
Be found
with online
advertising
Advertise your
business on
Google.
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Be found by local customers
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Connect with customers in
moments that matter
BE FOUND BY LOCAL CUSTOMERS
76% of people who search on their
smartphones for something nearby visit a
business within a day.1
80% of consumers used a search engine when
looking for info
about local businesses.2
1. Google/Purchased, "Digital Diary: How Consumers Solve Their Needs in the Moment," May 2016. 2. The Consumer Barometer Survey, 2014/2015.
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“Near me” searches = Near you opportunities
?
1 2 3 4
BE FOUND BY LOCAL CUSTOMERS
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BE FOUND BY LOCAL CUSTOMERS
Google My Business
This is a
business listing
gybo.com/business
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BE FOUND BY LOCAL CUSTOMERS
Google’s local results Info appears on desktops, laptops, tablets, and mobile phones.
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BE FOUND BY LOCAL CUSTOMERS
Make the most
of your listing
● Complete your business info.
● Add special hours, like holiday hours.
● Add photos.
● Have a cool space? Consider a virtual
tour, created by a Trusted Photographer.
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Engage with customers
● Share updates with posts.
● Communicate with messaging.
● Read and respond to reviews.
Posts Messages Reviews
BE FOUND BY LOCAL CUSTOMERS
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11
“We know from customers that’s how they
find us. And fortunately for us, there is an
easy map that will guide them here because
we are a tiny shop located in a tricky, hard-
to-find spot.”
– Pie Junkie, Oklahoma City
BE FOUND BY LOCAL CUSTOMERS
Reach more customers with
Google My Business
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Be found everywhere, on all devices
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BE FOUND EVERYWHERE, ON ALL
DEVICES
Before you begin, make a plan
Why do
you want a
website?
Who is
your target
audience?
How will you
reach them?
How will you
measure
success?
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● Organization matters
● Useful, original content
● Text links
● Good page titles and descriptions
● Fast load time
● Optimize images
These are organic
search results
BE FOUND EVERYWHERE, ON ALL
DEVICES
Search engine
optimization
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Google Search Console
Get data, tools, and
diagnostics for a healthy,
Google-friendly website.
google.com/webmasters
BE FOUND EVERYWHERE, ON ALL
DEVICES
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● Try different formats, like text and
video
● Try different types of content, like:
○ “How to” articles
○ “Top 10” lists
○ Educational material
● Latest research and trends
BE FOUND EVERYWHERE, ON ALL
DEVICES
Content marketing
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Google Trends
BE FOUND EVERYWHERE, ON ALL
DEVICES
google.com/trends
Find popular search
terms on Google.
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Content should be:
● Entertaining & engaging
● Useful & actionable
● Visually appealing
● Targeted
BE FOUND EVERYWHERE, ON ALL
DEVICES
Social Media Marketing
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Email marketing
BE FOUND EVERYWHERE, ON ALL
DEVICES
● Clear subject lines
● A call to action
● Great mobile design
● Content targeted or
personalized for recipients
● Correct spelling and grammar
Great emails have:
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Don’t forget mobile
Focus
on nav &
homepage
Make it easy
to search
the site
Make it easy to
complete tasks
Make it easy to
fill out forms
Optimize for
usability
BE FOUND EVERYWHERE, ON ALL
DEVICES
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BE FOUND EVERYWHERE, ON ALL
DEVICES
Test your website speed
testmysite.thinkwithgoogle.com
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22
"Through generating a following on social
media and traffic on the blog, I'm able to
make a living,"
– My Name is Yeh
Reach more customers with
social media
BE FOUND EVERYWHERE, ON ALL
DEVICES
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Be found with online advertising
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BE FOUND WITH ONLINE ADVERTISING
Ads appear on Google...
This is an ad
These
are ads
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BE FOUND WITH ONLINE ADVERTISING
...and partner websites
Ad on mobile sites Ad on desktop sites
Ads are targeted to the right customers.
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Search engine marketing tips
● Define goals in advance.
● Pay for clicks or phone calls.
● Create compelling ads.
● Control where ads are displayed.
● Track performance and improve.
BE FOUND WITH ONLINE ADVERTISING
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BE FOUND WITH ONLINE ADVERTISING
● Start at gybo.com/awexpress
and enter business details.
● Choose a category.
● Write an ad.
● Decide where to display ads.
● Set a budget.
● Launch!
● Want help? Call (855) 607-0426
AdWords Express
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Google Analytics
● Free, powerful web analytics
● Reports show how visitors
found your site, and what they
did when they got there
● Measures effectiveness of
online and offline marketing
campaigns
BE FOUND WITH ONLINE ADVERTISING
google.com/analytics
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Want an expert to manage your online ads?
BE FOUND WITH ONLINE ADVERTISING
google.com/partners
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“AdWords allows us to do a multitude of
different things, such as finding volunteers,
bringing in donations, and promoting our
curriculum.”
– School on Wheels
Reach more customers with
search engine marketing
BE FOUND WITH ONLINE ADVERTISING
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Next steps
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NEXT STEPS
Your next steps
Be found
by local
customers
Be found
everywhere,
on all devices
Be found
with online
advertising
Create or
claim your free
business listing at
gybo.com/business
Try a combination
of digital marketing
channels.
Promote your
business with online
advertising.
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READY FOR MORE?
You need a Google account
Sign into the
Google Account
you use for your
business
If you don’t have
a Google Account,
click “More options”
to get started
google.com/accounts
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Thank you
www.GYBO.com
www.PamelaStarrOnline.com