grow your law practice using linkedin
DESCRIPTION
Grow your Law Practice using LinkedIn.The same principles apply to Accounting Firms, Financial Planners and other regulated industries.TRANSCRIPT
© 2009 Raj Goel [email protected] | 917.685.7731 1
Raj Goel, CISSPIT Management & Solutions
Chief Technology OfficerBrainlink International, Inc.
Growing Your Practice using Growing Your Practice using LinkedinLinkedin
Raj Goel, CISSPRaj Goel, CISSP
© 2009 Raj Goel [email protected] | 917.685.7731 2
Raj Goel, CISSPIT Management & Solutions
SignupSignup
It's Free
Signup requires
name,
password,
current employment status,
company name,
title,
industry
© 2009 Raj Goel [email protected] | 917.685.7731 3
Raj Goel, CISSPIT Management & Solutions
Public URLPublic URL
Click on the EDIT link next to Public Profile to change your LinkedIn Profile's URL in Google
© 2009 Raj Goel [email protected] | 917.685.7731 4
Raj Goel, CISSPIT Management & Solutions
Public Profile OptionsPublic Profile Options
- Set (or change) your public URL
- Control what sections the world (non-logged in users, Google, etc) can see about you
© 2009 Raj Goel [email protected] | 917.685.7731 5
Raj Goel, CISSPIT Management & Solutions
Completing your profileCompleting your profile
LinkedIn always rates your profile completeness and gives you tips on completing your profile.
In this case, anything less than 100% is unacceptable.
TIP: You can also import your resume (in word or PDF format).
© 2009 Raj Goel [email protected] | 917.685.7731 6
Raj Goel, CISSPIT Management & Solutions
Your DashboardYour Dashboard• Shows unread emails• Status updates for your contacts• Who recommended whom• What's going on in your groups• Who's connected with whom
© 2009 Raj Goel [email protected] | 917.685.7731 7
Raj Goel, CISSPIT Management & Solutions
Raj's ProfileRaj's Profile
100% Complete
Good, clear headshot
3+ Past Positions (8)
2+ Past Education (3)
4+ Recommendations (20)
Interests
Groups
© 2009 Raj Goel [email protected] | 917.685.7731 8
Raj Goel, CISSPIT Management & Solutions
What are Groups?What are Groups?
Groups can be:
- Peer Groups
- Interest based groups
- Hobby-based groups
- “real” Alumni Groups
- Former-companies Alumni Groups
© 2009 Raj Goel [email protected] | 917.685.7731 9
Raj Goel, CISSPIT Management & Solutions
What makes Groups What makes Groups powerful?powerful?
Overview – lets you see current discussions
Discussions – Create a new discussion
Members – See current membership
If you're a Group manager/owner
News – Add a news feed
Jobs – Post open jobs
Members – Add/reject applicants
Think Alumni directory + jobs + discussions + ...
© 2009 Raj Goel [email protected] | 917.685.7731 10
Raj Goel, CISSPIT Management & Solutions
ContactsContacts
These are YOUR contacts
You can search by:
• Tags (based on how you added them to your list)
• Companies – where the work
• Locations, Industries, Recent Activity, etc.
The quality of your contacts and how you use LinkedIn determines the value of your network
© 2009 Raj Goel [email protected] | 917.685.7731 11
Raj Goel, CISSPIT Management & Solutions
InvitationsInvitations
If you're unfamiliar with the person, or want to review who they are, click on their name and check out your profile.
© 2009 Raj Goel [email protected] | 917.685.7731 12
Raj Goel, CISSPIT Management & Solutions
Validating InvitationsValidating Invitations
Feel free to ask them
“How do we know each other?”
or
“What led you to contact me?”
or
“How did you find my profile?”
© 2009 Raj Goel [email protected] | 917.685.7731 13
Raj Goel, CISSPIT Management & Solutions
Search OptionsSearch Options
LinkedIn lets you search for:
• People
• Jobs
• Companies
• Answers
• Your Inbox
• Groups
© 2009 Raj Goel [email protected] | 917.685.7731 14
Raj Goel, CISSPIT Management & Solutions
Advanced SearchAdvanced Search
Let's find everyone interested in Immigration within 100 Miles of 35847 (Tuscaloosa, Alabama)
Keywork: immigration
Location: In or near
Country: United States
Postal Code: 35487
Within: 100mi
© 2009 Raj Goel [email protected] | 917.685.7731 15
Raj Goel, CISSPIT Management & Solutions
Advanced Search ResultsAdvanced Search Results
24 people are involved in Immigration.
© 2009 Raj Goel [email protected] | 917.685.7731 16
Raj Goel, CISSPIT Management & Solutions
Refined Advanced SearchRefined Advanced Search
All we want are Attorneys:
On the RIGHT HAND side:
INDUSTRY:
Select Legal Services, Law Practice
That results in 9 attorneys.
Review their profiles, contact them if there's a fit!
© 2009 Raj Goel [email protected] | 917.685.7731 17
Raj Goel, CISSPIT Management & Solutions
Viewing ProfilesViewing Profiles
Click on a person's name to view
Click on
Send Inmail
Get Introduced
or
Add ...
to add them to your network
© 2009 Raj Goel [email protected] | 917.685.7731 18
Raj Goel, CISSPIT Management & Solutions
Private ProfilesPrivate Profiles
Some members choose to hide their information by unchecking the boxes in the EDIT PROFILE screen.
Unless there's a legal or company-wide requirement to hide your info, there's no good reason to hide your info.
© 2009 Raj Goel [email protected] | 917.685.7731 19
Raj Goel, CISSPIT Management & Solutions
Account TypesAccount Types
The paid-for accounts allow you to do more of what the free accounts do:
Send more InMails
See more search results
etc.
Good for recruiters, HR professionals.
© 2009 Raj Goel [email protected] | 917.685.7731 20
Raj Goel, CISSPIT Management & Solutions
Company SearchCompany Search
Lets you research companies – big and small.
Shows you
- Subsidiaries
- Locations
Employees:
- Where they come from
- Where they leave for
- Who they connect with
People in your network affiliated to those companies
© 2009 Raj Goel [email protected] | 917.685.7731 21
Raj Goel, CISSPIT Management & Solutions Linkedin Answer = CSO ArticleLinkedin Answer = CSO Article
© 2009 Raj Goel [email protected] | 917.685.7731 22
Raj Goel, CISSPIT Management & Solutions
Raj Goel, CISSP, is an Oracle and Solaris expert and he has over 22 years of experience in software development, systems, networks, communications and security for the financial, banking, insurance, health care and pharmaceutical industries. Raj is a regular speaker on HIPAA, Sarbanes-Oxley,PCI-DSS Credit Card Security, Information Security and other technology and business issues, addressing diverse audiences including technologists, policy-makers, front-line workers and corporate executives.
He also works with community and professional organizations such as the InfraGard, ISC2, and TibetAid.org, and the Association of Cancer Online Research - ACOR.org.
A nationally known expert, Raj has appeared in over 20 magazine and newspaper articles worldwide, including Entrepreneur Magazine, Business2.0 and InformationWeek, and on television including CNNfn and Geraldo At Large.
[email protected] / 917-685-7731