www.licensingforgrowth.com

GROW YOUR REVENUE & THE OF VALUE YOUR ASSETS

LICENSING IS A TRIED AND TESTED BUSINESS MODEL

BRUNO SCHWOBTHALER who is a recognised international expert in Licensing is launching LICENSING FOR GROWTH, a new company specifically dedicated to helping and supporting companies & organisations to understand and leverage the opportunities of Licensing as a business model to generate additional

revenues and increase asset value

The share of revenues generated from Licensing can represent from 5 up to 60% of total revenues depending upon industries and companies. Often the profitability and the growth rate of Licensing activities is higher than those of the core business

Entertainment studios, retailers , health & beauty, luxury goods but also the industrial & technology sectors have started to integrate Licensing in their growth plan to generate additional revenues and increase the value of assets

Companies of all sizes and across various industries are using Licensing already

The business model of Licensing is not just for large organisations or industries. Any company owning assets can legitimately consider Licensing as a means to increase the value of such assets and as a valuable option for future revenue growth

www.licensingforgrowth.com

WE CAN SUPPORT YOU FROM A TO Z

OUR DUAL APPROACH MAKES THE DIFFERENCE

BUSINESS & MARKET ANALYSIS INCLUDING EVALUATION OF ASSET POTENTIAL

ADDITIONAL RESEARCH

DEFINITION OF KEY OBJECTIVES & STRATEGIES OF A TAILOR-MADE LICENSING PROGRAMME

CREATIVE DEVELOPMENT & VALIDATION TESTS

IDENTIFICATION OF PROSPECTS & TARGET PARTNERS

CONTRACTUAL NEGOTIATIONS

IMPLEMENTATION: SHORT, MID OR LONG TERM

THOROUGH METHODOLOGY

APPLIED CREATIVITY

A first stage of thorough data analysis to evaluate business potential of assets followed by a creative exploration to identify & validate business solutions which are RELEVANT, ATTRACTIVE & VIABLE to

maximise the impact of the Licensing programme

www.licensingforgrowth.com

FOR A TAILOR-MADE PROGRAMME & CONCRETE RESULTS

SHARING:

The first step is simply an informal discussion over breakfast, lunch or simple meeting in the office with company’s CEO or MD to openly discuss the business model of Licensing: examples, key factors of success, process, specific opportunities. If genuine interest exists, we move to next stage

IMPLÉMENTING:

According to the scope of the project, all options are possible: short (1 week or less), medium (up to a month) or long (6 months or more)

CONTACTING US:Email: bruno.schwobthaler@licensingforgrowth.comTel: +33 672 969 517

EXPLORING & DECIDING:

The second step is a 1-day workshop involving the company’s Executive Committee to explore in depth the opportunities, challenges and expectations. The outcome of the workshop is a go / no go decision on a programme with specific objectives, timeline and resources : the programme can be one of analysis, definition of strategies, identification and recruitment of potential partners or a full programme

OUR APPROACH IS SIMPLE, FLEXIBLE & COLLABORATIVE

SHARING

EXPLORING & DECIDING

IMPLEMENTING

www.licensingforgrowth.com

EXPERIENCE & REFERENCES

30 years in management & development of international brands ( Yoplait, Schweppes, Black & Decker,Hasbro, Warner Bros)

20 years in Licensing in Entertainment , the leading segment in the Licensing business, managing worldclass franchises for all target demographics across numerous product categories and retail channels

10 years in Sport Licensing working with leading IP owners such as UEFA, NBA, AC Milan, ATP, Basketball Federations in France & Spain.

Reference book published in 2015: « Licensing for Growth »

Creation & launch of GOLBANG, a new Sportainment concept combining Football & Entertainment

Consulting projects for various Entertainment, Sport & Lifestyle properties

Presentations at leading International Events & Conferences: Barcelona Global Sport Forum, International Sport Conference Geneva, UEFA International Player Programme, Mesgo Training programme, Las Vegas Licensing Show, Brand Licensing Europe London, Licensing Forum Paris, Sportem Paris.

Creation and chairmanship of CLUB ENTERTAINMENT for Adetem, the leading French association of Marketing professionals

Visiting Professor at 2 Business Schools: SMS Paris & ISC Paris

COMPREHENSIVE BUSINESS EXPERIENCE & PROFESSIONAL EXPERTISE

ENTERTAINMENT

SPORT

INTERNATIONAL BRANDS

MARKETING

SALES

GENERAL MANAGEMENT