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growcommerce 2016 — how fast-growing e-commerce brands are driving sales with social

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#GC2016 1 GEEKING OUT: DRIVING SUCCESS ON SOCIAL

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Page 1: GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social

#GC2016

1

GEEKING OUT: DRIVING SUCCESS ON SOCIAL

Page 2: GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social

#GC2016

STEPHANIE HEFFERNAN Sr. Ecommerce Marketing Manager

GEEKING OUT: DRIVING SUCCESS ON SOCIAL

NEAL BOORNAZIAN Executive Vice President

Page 3: GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social

#GC2016

GEEKING OUT: DRIVING SUCCESS ON SOCIAL

Page 4: GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social

#GC2016

MULTI-CHANNEL INTEGRATION

DIRECT MAIL/CATALOG EMAIL CREATIVEFACEBOOK ADS

PAID SEARCH

Page 5: GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social

#GC2016

MAKING THE MOST OF VIDEO

Page 6: GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social

#GC2016

MAKING YOUR CREATIVE GO FURTHER

One button = 48% higher conversion rate

Page 7: GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social

#GC2016

MAKING YOUR CREATIVE GO FURTHER

Color change = 32% higher CTR, 7% more efficient CPA

Page 8: GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social

#GC2016

MAKING YOUR CREATIVE GO FURTHER

Page 9: GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social

#GC2016

MAKING YOUR CREATIVE GO FURTHER


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