Growing A Revolution Can Mobile Technologies Determine The Future of Publishing?

Howard Wright

Vice President, Qualcomm

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Founded in 1985

Fortune 500 Company

Approx. 11,000 U.S. and 50,800 International patents and patent applications of CDMA and related technologies including WCDMA and OFDMA

Member of the S&P 100 & 500 Indexes

Qualcomm Business Model:Technology & Value Chain Enabler and a Worthy Partner

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Always with You

Real-timeContext Aware

HighlyPersonalized

Leveragesthe Cloud

THE MOBILE INTERNETSHIFTING TO A CARRY ALONG EXPERIENCE

TD-SCDMAMEEGO

2.5, 2.6 GHz

MACRO CELLS

MULTIPLE RADIOS

MIMO

ENHANCED VOCODERS

2.5G

MULTICARRIER

3G

BTMULTIMODEGPS

SATELLITE

PAN

BANBLUETOOTH

FEMTO CELLS

450, 700, 800, 900 MHz

HSDPA, HSUPA, HSPA+

1X, EVDO, DOrA, DO REV B

BREW MP

ANDROID

WEB OS

CPU

GPU

720P

2D/3D

1.7, 1.8, 1.9, 2.1 GHz

PICO CELLS

INTERFERENCE MANAGEMENT

HETEROGENEOUS NETWORKS

SELF ORGANIZING NETWORKS

WLAN 2G

MULTIPLE FREQUENCIES

4G

BEAM STEERING

GSM, GPRS, EDGE

DC-HSPA+, MC-HSPA+

LTE, LTE-TDD, LTE-ADV1X-ADV, DO-ADV

CHROME

WINDOWS PHONE

BLACKBERRY OS

1080P

CAMERA

Increasing Complexity

Smartphone Industry MomentumECOSYSTEM BENEFITTING FROM AND DRIVING GROWTH

>25% YoY Data Rev Growth from leading

operators*

OPERATORS

Source: * ATT, VzW and VfE Q310 reports, ** Strategy Analytics, 10/25/2010, *** Chetan Sharma Consultancy, Jun 10)

100+ New Smartphones Launched in 1st Half

of CY2010**

OEMS

Total Mobile App Downloads:

7B in 2009 to 50B by 2012***

DEVELOPERS

Looking Ahead:Expanded High Level OS CoverageGROWING WITH SMARTPHONE EXPANSION

Source: Gartner Inc. Forecast: Mobile Devices forecast update, 3Q10 Update, Carolina Milanesi et al, September 15, 2010

2011–2014SMARTPHONES FORECAST TO BE SHIPPED

Snapdragon … Execution75+ COMMERCIAL DEVICES, 150+ MORE IN DESIGN INCLUDING >20 TABLETS

Inside your Smartphone, beats the heart of a dragon!

QCT Leadership: Android QUALCOMM SUPPORTS ANDROID ACROSS ALL SMARTPHONE TIERS

DESIGNS LAUNCHED BY QCT

MANUFACTURERSSHIPPING WITH QCT

QCT Leadership: Windows Phone 7SNAPDRAGON POWERS WINDOWS PHONE 7

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We Enable New Ecosystems and Business Models

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Expanding Device CategoriesTHE INTERNET GOES MOBILE IN MANY FORMS

Non-handset devices include E-readers, Media Tablets, Data devices and M2M modulesSource: CAGR is based on forecasts from ABI Research (Sep/Oct’10) and Gartner (Oct’10)

Non-Handset Mobile Broadband Device Shipments Expected to Grow at 25–40% CAGR From 2009–2014

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Always On, Always Connected Devices

ALWAYS-ON CONNECTIVITY

ALL-DAYBATTERY LIFE

INSTANTON

LOCATIONAWARE

>60% TABLETS SHIPPED IN 2014 PROJECTED TO BE MOBILE BROADBAND ENABLED

Source: >60% share of shipments will be MBB enabled in 2014 per IDC Sept-2010), Gartner (Oct-2010)

The Great Differentiator: Influence

Original design creation, plays a crucial part in designing hardware that will work well with your content (right size, ample power, HW-based features (touch, buttons, etc.)

Chooses platform for device, what software and content to be included with device, markets to target audience(s)

Creates the basis for all applications to run on top, decides how users will interact with content, often creates app stores and bundling options

Write the applications that will display your content, what features those apps will have, often sets price for their applications

Reaches the consumers directly, markets device, features, and benefits

Only Qualcomm has the full scope of relationships with the entire eco-system of partners

Publishers ODMs OEMs Platform developers

Apps developers

Carriers

Outside technology intervention is not foreign to the publisher community…

What Qualcomm Brings to the Table

…to name a few.

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LOW POWER

VISIBLE OUTDOORS

FULL COLOR & VIDEO

mirasol® Displays by Qualcomm

On Display here at Booth 410

Here more from us here at:

Mobile Strategy Summit for Magazine PublishersApr 5 - Ziegfield, 4th Floor

•2:30-2:50pm - Overview of the Mobile Market•2:50-3:30pm - Successful Entrée to Mobile: Overcoming Barriers to Entry and Technology Tools

TH(ink) E-reading 2011 SummitApr 6 – Soho, 7th Floor

•8:30 – 9:05am – Converging E-readers and Tablets: What it means for Publishers

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Thank You

www.qualcomm.com

@qualcomm

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