Growing AsiaLeading region to reshape global economy

Be inspired – client event 26.4.2012

Jari SeilonenHead of Trade CenterGuangzhou and Hongkong

08/04/2023 2© Finpro

Aasian markkinoiden koko 2009

AUSTRALIA

INDONESIA

PHILIPPINES

MALAYSIA

SINGAPORE

VIETNAMTHAILAND

CHINAJAPAN

SOUTH KOREA

TAIWAN

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China

India

Japan

Hong Kong

South Korea

TaiwanThailand Malaysia

Indonesia

Australia

SingaporeVietnam

Philippines

08/04/2023 3© Finpro

Maailmantalouden kasvun jakautuminen 2011e

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BKT:n kasvu 2011, %

Pylvään leveys kuvaa osuutta (ostovoimapariteetilla korjatusta) maailman bkt:stä vuonna 2010, %

Kasvu keskimäärin: +4,4 %

08/04/2023 4© Finpro

Education

• A very strong signal in every Asian countries• Finland HAS the reputation

• HOTSPOT - China

MAIN DRIVERS FOR EDUCATION REFORM

04/08/2023

Economic Political Demographic

GPD Growth Harmonious society Working population still increasing

Growth of middle class – one child policy

Equal opportunities Low percentage of high education graduates

Restructuring of economy Rural unemployment rate

China’s National Plan for Medium and Long-term Education Reformand Development 2010-2020

Lifelong learning, Education resources will be more channelled to disadvantageous groups and rural areas, improve overall quality, systemic reform etc.

Source: MoE

OPETTAJAKOULUTUS

04/08/2023 FinNode Future of Learning

Challenge Policies / solutions

Quality High level commitment - Ministry of Education will establish normal education department” to “teacher’s training and working department”

= more financial resources for training subjective knowledge, teaching skills and concept, problem based learning

Master degree for all high school teachers (Shanghai)

Re-registration every 5 years

Effective skill assessment system

School management (principals)

Equality Teacher training budget for rural areas rapidly increasing

Accessibility to existing data

Lots of content available, a sharing tool needed, more IT-based training

MoE&SNU

AMMATILLINEN KOULUTUS

04/08/2023FinNode Future of Learning, Chen Yin, Helen,

Finpro Shanghai

Challenge Policies / solutions

Industry needs not met

Integration of work and study, close cooperation with industries

“Industrial associations and enterprises shallbe encouraged to run vocational schools or entrust these schools to train their workers”

World bank study on what industry needs there are

Senior technician education, concentrate more on applied sciences

Quality Better quality assessment system

Demand high on rural areas

More resources targeted those areas

ELINIKÄINEN OPPIMINEN

04/08/2023 FinNode Future of Learning

Level

K-12 Cultural, sports, english language

Blue-collar Private schools, e.g. car repair, basic computer skills, etc.

White-collar 10 years ago academic degree ensured job offer, now degree + other certificates (ICT skills, TOEFL, management etc.)

Adult “Multiple mechanisms for continuous training beyond formal education system, the potential for continuous education (re-education bytraining for adults) is very big” (MoE)

Develop non-degree further education, expanding diploma-granting further education,Cultivate a reading habit

11th Five-Year Plan target and achievement until 2010

9

Index 2005 2010 E 2010 real Completion

Economic growth

GDP (Trillion RMB) 18.2 26.1 39.8 Over-achievedPer capita GDP (RMB) 14185 19270 29748 Over-achieved

Economic Structure

Service added value proportion (%) 40.3 43.3 43UnmetR&D expenditure (% of GDP) 1.3 2 1.75 UnmetUrbanization rate(%) 43 47 47.5 Over-achieved

Population

&Resource

&Environment

The country's total population (10,000) 130756 136000 134100Over-achievedReduction rate of energy consumption per unit of GDP (%)    20 19.1  Unmet

Reduction rate of water consumption per unit of industrial added value (%)    30 36.7 Over-achieved

Effective utilization rate of agricultural irrigation water 0.45 0.5 0.5 AchievedThe comprehensive utilization rate of industrial solid waste(%) 55.8 60 69Over-achievedThe total amount of cultivated land(10 billion hectares) 1.22 1.2 1.212 Over-achieved

Emission reduction rate sulfur dioxideof selected pollutants (%) chemical oxygen demand

 1010

14.2912.45

Over-achievedOver-achieved

Forest coverage rate (%) 18.2 20 20.36 Over-achieved

Public service

&People's life

National average education (year) 8.5 9 9Achieved

The number of urban basic endowment insurance coverage(10 billion people) 1.74 2.23 2.57 Over-achievedThe new rural cooperative medical insurance coverage rate (%) 23.5 >80 96.3 Over-achievedRural new employment in 5 years (10,000 people)    4500 5771 Over-achievedTransfer of agricultural labor force in 5 years (10,000 people)    4500 4500 AchievedRegistered urban unemployment rate(%) 4.2 5 4.1 Over-achievedDisposable income of urban residents per capita (RMB) 10493 13390 19109 Over-achieved

Disposable income of rural residents per capita (RMB) 3255 4150 5919 Over-achieved

Source: China Statistic Year Book; Analyst report; Roland Berger

08/04/2023 10© Finpro

Outbound tourism – hot spots

Tokyo

SeoulJAPAN

SOUTH

KOREA

• Kiinan rikkaat provinssit• Bohai rim• Yangtse joen suisto• Helmijoen suisto

• Vauraat Japani ja Korea

China’s Outbound Tourism

• In the 1980’s China started lifting brarriers for outbound travel to Hong Kong, Macao and Thailand for the purpose of visiting relatives

• Self-paid international tourism was not allowed until 1990

• Today Europe is the second biggest destination for international travel, behind Asia-Pasific

• Europe receives four times more visitors than the rest of the regions like Americas, Middle-East and Africa combined

• Today France is the most popular destination for Chinese visitors in Europe, although numbers are in steady decline > interest to new

• Chinese visits to Europe´: – 4,3 million in 2010 – annual rise of 10% expected– 2011: 42 million / 55 billion USD

2007 2008 2009 2010 2011 2012f 2013f 2014f 2015f25

35

45

55

65

75

85

Departures (million)

Expenditure (billion USD)

International Tourism Expenditure of Residents and International Departures

Source: BMI China tourism report Q3/2011

Chinese Tourism in Finland

• In 2010 Finland received 73 000 Chinese visitors, who spent 36 million euros (490 per person) .

• 42 percent was travelling for business and 43 percent as tourists.

• The average stay was six days and every third trip was a package deal.

No overnight

stay24%

1-3 nights45%

4-14 nights19%

At least 15 nights12%

Time spent in Finland by Chinese travellers

Most Chinese travellers stay in Finland for 1-3 nights while 24 are on a day-trip.

Source: MEK travel statistics and studies 2010

There are opportunities!

• Winter travel is a good product to Chinese• June-August escapes from hot big cities • Chinese holidays longer

– Chinese New Year mid Jan-Feb, July-August, National Day holiday in early October

• Good Finland know how already among selected travel agengies in Beijing, Shanghai,

– This network could be further utilised and enlarged

• Chinese travellers needs are changing– More travel experience, well educated– From many countries to e.g. C-Trip: ”10days = 2 countries”

• Strong trend:

–Chinese individual travelling is growing

to the side of traditional group tours

08/04/2023 14© Finpro

Other opportunities

Creative industries, Animation

AUSTRALIA

INDONESIA

PHILIPPINES

MALAYSIA

SINGAPORE

VIETNAMTHAILAND

CHINAJAPAN

SOUTH KOREA

TAIWANArchitecture, engineering services,

industrial design

Outsourcing opportunities for retailers

BPO

”Everything is possible, nothing is easy!”

Fashion, design products

08/04/2023 15© Finpro

Finpro’s Global Network

08/04/2023 16© Finpro

www.finpro.fi