Nicolas Michaelsen Greg Roodt

Henrik Zilmer

New York New York

Growth Plan

The ProductWe harness the power ofcommunity to help air passengersaround the world securecompensation for delayed,canceled, or overbooked flights.

AirHelp's job is to hold airlines totheir financial and legal obligations.We fight back in court, throughnational enforcement bodies, andonline.

The Market

Annual Airline Exposure

$2.55 billion

Annual Airline Payout

2%

Every year, there is a total of $450 million in potential compensation owed to passengers being bumped due to overbooking on U.S. flights and $2.1 billion in potential claims for U.S. air passengers flying to/from Europe.

Air passenger rights weren't made for airlines to interpret on a whim…

The Growth Strategy

The Feetz

Eco-System

Move Fast & Break

Things

°Ground Work °Allies °New Centers

The Competition/

self-aware

Ground Work

Guerrilla Marketing Strategy

•IN-TERMINAL MARKETING CAMPAIGNS

creating brand awareness and lending helpat our customers most trying times.

•LAUNCH INDUSTRY MEET-UPS/POP-UPS

create a buzz through connections. bringthose close to the brand together withpotential collaborators.

•SOCIAL MEDIA CAMPAIGN

create interactive campaigns that enhancesocial capital efforts and increase brandawareness.

Building the brandAirline & Airport Partnerships

Allies

Airports• expand service to travelers interminals, expanding brandawareness and extending supportduring interruptions

Airlines• establish cross marketing landscape• offer travel insurance• offer quick pay resolution***minimizing

airline exposure, increasing AirHelp’scash turn & decreasing resolution wait time

• traveler support during interruptions• claims management reporting

Reservation Sites• offer beta versions of core service

to clientele at commissionable rate/customer

• offer in-house travel insurance at commissionable rate at checkout

AirHelp Team• • brainstorm solutions to market• challenges• • brainstorm potential collaborations• manage ongoing sales pipeline

through action plans• • establish CRM tool guidelines

New Centers/• More robust user interface

• handle more of travelers needs: boarding pass storage, gate change updates, bag tag storage, community sourced flight updates

• Fee negotiations with Airline partners • change of fare fee’s, baggage fee’s, fare

difference fee’s, unaccompanied minor fee’s

• In-app Customer Support Center • offer customer rights section based on

flight information inputed • arrange accommodations during travel

interruption

Expand UX

New Centers/

Product Portfolio expansion

Mining

•Corporate outreach- target large multinational corporations forfee reimbursements where travel is anoperational necessity.

Agency outreach- fee split on any recoveries.- ask agents to mine for potential claims foreach of the main reservation systems:Apollo, Sabre, Worldspan and Galileo.

Traveler’s Insurance

•manage reseller relationship withtravel insurance company•offer comprehensive travelinterruption insurance w/ strategicpartners as outlets

Increase Recovery Portfolio

•lost baggage claims•missed connection

Since AirHelp’s core competency is to advocate for passengers both during and after travel interruptions, my vision is steeped in an effort to meet the particular demands of an emotional and/or frantic consumer. To achieve marketshare, AirHelp must drive growth from the ground up, where the consumer’s needs are generated.