growing the mcdonald’s brand

21
Growing the McDonald’ s Brand THE GAME OF FRIES

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Page 1: Growing the McDonald’s brand

Growing the McDonald’s BrandTHE GAME OF FRIES

Page 2: Growing the McDonald’s brand

Evolution of MCDONALD’S logo

Page 3: Growing the McDonald’s brand

History of MCDONALD’S

1937: Dick and Mac McDonalds created the first restaurant

1952: Ray Kroc bought the restaurant and launched McDonalds company

1965: Stock market listing

1967: Goes international

1969: New logo

1975: First drive-through

1996: McDonalds.com launched

Today:

Page 4: Growing the McDonald’s brand

Competition faced by MCDONALD’S

Page 5: Growing the McDonald’s brand

Problems faced by MCDONALD’S

Market SaturationGlobal health concernsSlumping economyEmergence of global competitionTag of unhealthy food

Page 6: Growing the McDonald’s brand

Ansoff’s Growth Matrix

Market Penetration

Product Developmen

t

Market Developmen

tDiversificatio

n

Current Products New Products

Current Markets

New Markets

Page 7: Growing the McDonald’s brand

Market Penetration Strategy by MCDONALD’S

Page 8: Growing the McDonald’s brand

MCDONALD’S Website: Market Penetration Strategy

Page 9: Growing the McDonald’s brand

Market Development Strategy by MCDONALD’S

Page 10: Growing the McDonald’s brand

MCDONALD’S Website: Market Development Strategy

Page 11: Growing the McDonald’s brand

Product Development strategy by MCDONALD’S

Page 12: Growing the McDonald’s brand
Page 13: Growing the McDonald’s brand

MCDONALD’S Website: Product Development Strategy

Page 14: Growing the McDonald’s brand

Diversification Strategy by MCDONALD’S

Page 15: Growing the McDonald’s brand

MCDONALD’S Website: Diversification Strategy

Page 16: Growing the McDonald’s brand

MCDONALD’S Facebook page

Page 17: Growing the McDonald’s brand

MCDONALD’S Twitter/ Instagram page

Page 18: Growing the McDonald’s brand

Recommendations for MCDONALD’S

Attract different customers

New advertisement campaign

Change image

Use digital medium

Theme hotel

Scope in Asia-Pacific

Nah

You’re alright

Page 20: Growing the McDonald’s brand

Summary

Page 21: Growing the McDonald’s brand

Disclaimer

Created by Rahul Javkhedkar, IIM Sirmaur, during a marketing internship by Prof. Sameer Mathur,IIM Lucknow.

(See www.IIMInternship. com )