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GROWING YOUR BLOG INTO A PODCAST Tweet! #TheBlogConnect @studio404design Angelica Yarde of Studio 404 & Heart + Hustle Podcast

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G R OW I N G YO U R B LO G I N TO A

P O D C A ST

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

A n g e l i c a Ya r d e o f S t u d i o 4 0 4 & H e a r t + H u s t l e Po d c a s t

OV E R V I E W

• S e c t i o n 1 : G e t t i n g S t a r te d

• D i s c o v e r y Wo r k

• B r a n d i n g

• Fo r m a t t i n g

• S e c t i o n 2 : G e t t i n g O r g a n i z e d

• To o l s & S y s te m s

• M a r k e t i n g

• S e c t i o n 3 : G e t t i n g B e t te r

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

SECTION 1: GETTING STARTED

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

STARTING YOUR PODCAST

“ B u t e v e r y o n e ’ s s t a r t i n g a p o d c a s t . ”

We n e e d d i ve r s i t y i n p o d c a s t i n g t o e q u a l l y

r e p r e s e n t t h e l i s t e n e r s .

Po d c a s t l i s t e n e r s h i p h a s b e c o m e m o r e e v e n l y s p l i t b e t w e e n

m a l e ( 5 6 % ) a n d f e m a l e ( 4 4 % ) i n 2 0 1 6 , a c c o r d i n g t o

E d i s o n R e s e a r c h ( P D F ) .

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

STARTING YOUR PODCAST

“ B u t e v e r y o n e ’ s s t a r t i n g a p o d c a s t . ”

D i ve r s i t y m a t t e r s .

Jo s h M o r g a n o f Q u a r t z f o u n d t h a t 8 5 % o f t h e r a n d o m l y

s e l e c t e d A m e r i c a n p o d c a s t s h e s a m p l e d h a d a t l e a s t o n e

w h i t e h o s t. A s s h o w n i n t h e c h a r t b e l o w , t w o - t h i r d s ( 6 6 % )

h a d a w h i t e m a l e h o s t. A l t o g e t h e r , 1 8 % o f p o d c a s t s h a d a

n o n - w h i t e h o s t.

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

STARTING YOUR PODCAST

“ B u t e v e r y o n e ’ s s t a r t i n g a p o d c a s t . ”

U s e yo u r vo i c e . No o n e c a n t e l l yo u r s t o r y a s we l l a s

yo u wo u l d t e l l i t yo u r s e l f.

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

STARTING YOUR PODCAST

C o n te m p l a te :

W h a t t o p i c s a r e yo u g o i n g t o c o ve r ?

W h a t g e n r e i s yo u r p o d c a s t ?

I s t h i s a n e w b r a n d o r w i l l i t b e c o m p l i m e n t a r y t o

yo u r o l d b r a n d ?

D e c i d e yo u r t o n e .T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

STARTING YOUR PODCAST

T h e t o p p o d c a s t s u b j e c t s w i t h t h e g r e a t e s t ave r a g e t i m e s p e n t l i s t e n i n g

we r e :

S p o r t s & R e c r e a t i o n – 4 7 m i n u t e s

G a m e s a n d H o b b i e s – 4 5 m i n u t e s

Te c h n o l o g y ( i n c l u d i n g i n t e r n e t / d i g i t a l t o p i c s ) – 4 0 m i n u t e s

B u s i n e s s – 3 5 m i n u t e s

T h e ave r a g e o f a l l p a r t i c i p a n t s i n t h e s t u d y wa s 3 3 m i n u t e s .

S o u r c e : B r i d g e R a t i n g s – A r t i c l e : Po d c a s t T i m e S p e n t L i s t e n i n g Re ve a l e d , 1 s t J u n e 2 0 1 6 & Re p o r t : T h e Po d c a s t i n g Au d i t , 3 r d M a r c h

2 0 1 6

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

STARTING YOUR PODCAST

B r a n d i n g

Yo u r b l o g a n d p o d c a s t s h o u l d c o m p l i m e n t e a c h o t h e r i f

t h e y a r e r e p r e s e n t a t i ve o f yo u r o ve r a l l p e r s o n a l b r a n d .

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

STARTING YOUR PODCAST

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

PINEGATE ROAD: BEHIND THE BRAND

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

STARTING YOUR PODCAST

B r a n d i n g

I t ’ s o k t o d o s o m e t h i n g d i ff e r e n t .

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

STARTING YOUR PODCAST

Fo r m a t t i n g

S o l o v s. C o - H o s t i n g

A s o l o p o d c a s t o ff e r s yo u 1 0 0 % c o n t r o l o f e ve r y t h i n g yo u

d o.

H av i n g a c o - h o s t a l l o ws f o r yo u t o h ave s o m e o n e t o

b o u n c e t h e c o nve r s a t i o n o ff o f.

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

STARTING YOUR PODCAST

Fo r m a t t i n g

S o l o

D e c i d e i f yo u w i l l b e i n t e r v i e w i n g g u e s t s .

H ave t o p i c s yo u c a n d i s c u s s i n d e t a i l .

Re c o r d i n g i n b a t c h m ay b e e a s i e r.

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

STARTING YOUR PODCAST

Fo r m a t t i n g

C o l l a b o r a t i o n

F i n d a c o - h o s t wh o s e b r a n d c o m p l i m e n t s yo u r s .

C o m m i t c o m p l e t e l y.

D i v i d e r o l e s a n d r e s p o n s i b i l i t i e s .

T h i n k a b o u t m o n e t i z a t i o n .

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

STARTING YOUR PODCAST

Fo r m a t t i n g

C o l l a b o r a t i o n

M a ke s u r e yo u h ave yo u r b u s i n e s s a n d l e g a l

d o c u m e n t a t i o n t a ke n c a r e o f.

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

STARTING YOUR PODCAST

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

SECTION 2: GETTING ORGANIZED

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

ORGANIZING YOUR PODCAST

S t a r t g e t t i n g o r g a n i z e d a s s o o n

a s y o u a r e c o m m i t t e d .

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

ORGANIZING YOUR PODCAST

To o l s to u s e :

M i c r o p h o n e s

B l u e Ye t i - $ 8 5 - $ 1 3 0

S a m s o n M e t e o r - $ 7 0

H e a d p h o n e s

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

ORGANIZING YOUR PODCAST

To o l s to u s e :

Re c o r d i n g G u e s t s

S k y p e

G o o g l e H a n g o u t s

Z o o m

Z e n C a s t r

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

ORGANIZING YOUR PODCAST

To o l s to u s e :

H o s t i n g

L i b s y n

S o u n d C l o u d

P r i v a t e l y H o s t e d

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

ORGANIZING YOUR PODCAST

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

ORGANIZING YOUR PODCAST

To o l s to u s e :

B o o k g u e s t s v i a a C a l e n d a r s c h e d u l i n g s ys t e m

C a l e n d l y

Ke e p a r u n n i n g l i s t o f t o p i c s a n d i d e a s i n a n e a s i l y

a c c e s s i b l e a n d c o l l a b o r a t i ve s p a c e .

E v e r n o t e

G o o g l e S h e e t sT w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

ORGANIZING YOUR PODCAST

To o l s to u s e :

B a c k- u p yo u r a u d i o

G o o g l e D r i v e

A m a z o n We b S e r v i c e s

O r g a n i z e yo u r t a s k s

A s a n a

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

ORGANIZING YOUR PODCAST

M a r ke t i n g & P r o m o t i o n

S o c i a l m e d i a i s ke y.

H a v e a s t r a t e g y.

C r e a t e a c o n v e r s a t i o n .

U s e a h a s h t a g.

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

ORGANIZING YOUR PODCAST

M a r ke t i n g & P r o m o t i o n

E x p a n d yo u r a u d i e n c e ’ s e x p e r i e n c e .

T w i t t e r c h a t s

Fa c e b o o k g r o u p s

S l a c k c h a n n e l s

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

ORGANIZING YOUR PODCAST

M a r ke t i n g & P r o m o t i o n

C o n n e c t w i t h o t h e r p o d c a s t s

S h e Po d c a s t s

Po d c a s t s I n C o l o r

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

ORGANIZING YOUR PODCAST

Ne w s l e t te r s

O ff e r s o m e t h i n g wo r t h o p e n i n g .

E m b e d yo u r p o d c a s t i n yo u r a c t u a l n e ws l e t t e r.

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

SECTION 3: GETTING BETTER

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

OPTIMIZING YOUR PODCAST

T h i n g s to r e m e m b e r

D o w n l o a d n u m b e r s c a n b e i m p o r t a n t b u t t h e y a r e

n o t e ve r y t h i n g .

Fo c u s o n c o n t e n t a n d c o n n e c t i o n s .

L i s t e n t o yo u r a u d i e n c e .

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

OPTIMIZING YOUR PODCAST

T h i n g s to r e m e m b e r

B e a g u e s t o n o t h e r p o d c a s t s .

B e c o n s i s t e n t .

M a ke yo u r p o d c a s t e x p e r i e n c e f u n .

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n

HEY GIRL HEY

Angelica Yarde Partner and D ir e c tor of Projects a t Seven a lity

Editor & D esigner a t Studio 404 Pap e r

Co-Host of H ea rt + Hus t le Pod ca s t

Twit ter: @ stu dio 404design

E-mail: ang el@ stu dio - 404.com

T w e e t ! # T h e B l o g C o n n e c t @ s t u d i o 4 0 4 d e s i g n