growing your business in the digital economy - masterclass
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GROWING YOUR BUSINESS IN THE DIGITAL ECONOMY - MASTERCLASS
Professor Jonathan Wallace
Director of Knowledge & Technology Transfer Faculty of Computing & Engineering
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Ulster Business Fes�val Background. Faculty Track Record of Business Engagement – Generated on average each year for the last decade over
45% of total annual consultancy income for the University. – University largest number of FUSION programmes of any
Academic Ins�tu�on on island of Ireland and Faculty have 70% of the University programmes.
– University largest number of Innova�on Vouchers and Faculty have over 1/3 of University total numbers.
Importance of mul�disciplinarity. Long-‐term partnerships.
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97% own a computer 94% own a mobile phone 76% use Instant Messaging 69% use Facebook 56% own an iPod
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Digital Na�ves – born in the modern digital age. Technology is infused at birth.
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Source: h�p://www.ver�c.com
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Google Glass
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Steve Mann -‐ EyeTap
Dr Steve Mann's EyeTap Digital Eye Glass was first developed in 1999 -‐ 13 years before Google introduced its vaunted Google Glass augmented reality technology. Mann-‐Wassell law for New York Legislature & McVeillance
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Masterclass Schedule 10.15am to 10.20am – WWeellccoommee
Professor Jonathan Wallace - University of Ulster
10.20am to 10.40am – ‘‘WWhhaatt iiss tthhee FFuuttuurree ffoorr tthhee DDiiggiittaall EEccoonnoommyy??’’
Professor Maurice Mulvenna – University of Ulster
10.40am to 11.10am – ‘‘AA CCaassee SSttuuddyy iinn DDeessiiggnn && UUssaabbiilliittyy,, SSEEOO,, aanndd WWeebb AAnnaallyyttiiccss’’
Barry Adams – Pierce Communications
11.10am to 11.40am – ‘‘DDiiggiittaall AAddvveerrttiissiinngg’’
Naomh McElhatton – DANI 11.40am to 12.10pm – ‘‘UUnnddeerrssttaannddiinngg AAddwwoorrddss:: AAnn EEccoommmmeerrccee PPeerrssppeeccttiivvee’’
Jill Robb – Ambition Digital
12.10pm to 12.40pm – ‘‘SSoocciiaall MMeeddiiaa && EEmmppllooyymmeenntt LLaaww PPiittffaallllss’’ Aisling Byrne - Cleaver Fulton Rankin Limited
12.40pm to 13.00pm – PPaanneell QQ && AA
Dr Valerie Purchase – University of Ulster
13.00pm NNeettwwoorrkkiinngg LLuunncchh