GROWING YOUR ONLINE AUDIENCE

BRAZIL INNOVATORS CONFERENCE - SEPT 13

HI, I’M THOM

SOUNDCLOUD IS THE WORLD’S LEADING AUDIO PLATFORM

Every minute, creators upload

12hrs of audio

FOO FIGHTERS SNOOP LION MADONNA MACKLEMOREPRESIDENT OBAMA JOHN OLIVER(DAILY SHOW/BUGLE)

SKRILLEX

LEAN FORWARD

High usage of social media sites compared to

average US consumer

More likely try new things and define themselves as

tech savvy

MORE SOCIAL SAVVY

More memberships of music and audio services

per user

AUDIENCE: THE WEB-NATIVE USERS OF THE FUTURE

reaching over

200m

people every month

“The YouTube of Sound”

“8th fastest growing site in the U.S”

« The Youtube of Sound »

« Fan activity on SoundCloud tripled in 2012, making it the fastest growing social service for music. »

« 8th fastest growing site in the U.S. »

SO HOW DID WE GET THERE...?

01/11 03/11 05/11 07/11 09/11 11/11 01/12 03/12 05/12 07/12 09/12 11/12 01/13 03/13 05/13 07/13 09/13

Users

GROWTH TEAM

Design

Marketing

Engineering

Product

FUNDAMENTALS OF GROWTH

Test & iterate

High ROI

Insightinformed

Targeted & tactical

CALCULATED BETS

How did we get to number in the Brazilian App Store1

Overall Ranking Category Ranking

Before 115 12During 4 1After 86 9

THE RESULTS

50% increase in downloads

How did we increase first month retention by over 20%

OUR AUDIENCE

The SoundCloud user is young, natively social, savvy, early adopter and lean in contributor

Landing page

Account details

CompleteFind

content

Landing page

Account details

CompleteFind

content

How did we decrease signup conversion by almost 10%

-10%

+25%

Save this song for later

How did we increase Android downloads by over 40%

Referral Traffic Mobile Browser Native Apps

CHURN!

How did we increase native app registrations by 30%

APP STORE OPTIMISATION

1

2

3

4

5

How did we increase email effectiveness by 100%

DO THE HUSTLE.

STAY HUMBLE.

SO WHAT’S NEXT...?

reaching over

1Bn

people every month

THANK YOU!

P.S. WE’RE HIRING.SOUNDCLOUD.COM/JOBS