Growing your Brand

a personal story by Kevin Griggs

The winter of my discontent…

What to do…

Panic!Panic!

Develop a plan…?plan…?

Go skiingskiing in Aspen.

Applications and Interviews

Scary … but in a FUN way.

72 applicants

7 weeks

9 real candidates

13 people interviewed including the CIO and CTO

Comment after on-boarding: “No real competition...”

…priceless.

So… So…

what’s thewhat’s the

REALREAL purpose purpose

of the of the Resume.Resume.

You are not interviewinginterviewing……

you are sellingselling..

Developing

your

BRAND

=

forming

your

TRIBE

HelloHello……

… … R U there?R U there?

Required

READING…

• Rites of Passage, Guide to Executive Job-Changing – Lucht

• Top Notch Executive Resumes –Hansen

• Tribes - Godin

Stuff that works for me…

1

2

3

4

5

Be Memorable. Skills get the interview…uniqueness gets the job.

Develop on-line Presence. You don’t really exist… unless you exist online.

Network like your life depends on it. Because it really does.

Develop great Tools. Resume… social media…references must all be A++

Learn to Interview well. Really well.

6 Be Likeable. Every candidate - without exception - who is hired… is liked