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Growing Your ProgramEngaging Volunteers as a Solution

The presentation will begin momentarilyPlease be certain that you have computer speakers or use the dial-in number for your phone then enter

the access code followed by the #.

Presenter: Sandra Millersaltzmiller@gmail.com

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Michigan Community Service Commission, Michigan Nonprofit Association, Volunteer Centers of Michigan, Michigan Campus Compact, and The LEAGUE Michigan, with support from the Connect Michigan Alliance Endowment Fund and the Corporation for National and Community Service, are proud to support the Engage! Volunteer Management training.

www.mnaonline.org www.mivolunteers.org www.michigan.gov/mcsc

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Creating Change

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Charting The Course

Statisgram mduple5

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The Rationale

Create a Common Understanding

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Changing Expectations

• Funders

• Legislators

• Volunteers

• Community

• Evidence-based

• Increased Need

• Increased Competition

• Changing Expectations

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“Grantmakers, government, business, and nonprofits have to work together to increase awareness and support for volunteer resources, management. In turn, the nonprofit sector must develop better ways to assess and report the impact of volunteer services. . .”

UPS/United Way “A Guide To Investing in Volunteer Resources Management-- Improving Your Philanthropic Portfolio”

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Reimaginingservice.org “National Core Capacity Assessment Tool Dataset—Research Summary”, TCC Group (Dec. 2009)

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Supports Strategic Plan

Enables Increased Service Delivery

Strong Volunteer Management Lays the Foundation

Reimaginingservice.org

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The Cost of A Volunteer, The Grantmaker Forum on Community and National Service

Because of changing demographics and expectations among those who volunteer, organizations are compelled to invest more time and money in the recruitment, training and retention of 21st volunteers. . .”

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POLLDoes your organization make the investment ? Implement clear goals and strategies Measure and communicate impact Train volunteers Offer volunteers opportunity for input Train staff

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Making The Investment

Generating Buy-In, Creating Strategies

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• Revisit your organization’s mission.• Develop a case statement• Gather Ideas—Conduct a Needs Assessment• Develop the opportunities • Determine the structure & program design• Develop the resources• Address risk management & legal issues• Develop effective volunteer management policies and

procedures.• Start small—pilot, reevaluate

9 Steps

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Volunteers Serve Your Mission

– What are you trying to accomplish?

– How do volunteers fit?

– How could volunteers best generate impact?

– How can volunteers help meet program goals?

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The Case Statement

• Demonstrates the value of the program

• Provides structure and focus for activities

• Used in outreach activities—letterhead, recruitment, etc

A written statement that explains the object for which anything exists or is done or is made.

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ExamplesThose who care for seriously ill children often

suffer from the fall out--divorce, alcoholism, drug abuse, depression. Volunteers who serve with our organization help strengthen and extend our ability to support and strengthen families with children suffering from a variety of illnesses and injuries.

The ___ mobilizes volunteers to collect and distribute food to those in need as well as to provide effective education and support to promote healthy eating.

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The Needs Assessment

MAKING ENGAGEMENT STRATEGIC

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POLL

Does your organization Include volunteer engagement in the

strategic planning process Utilize a case statement Implement specific strategies for

engagement Include a variety of stakeholders in the

planning process?

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Assessing Program Needs (Mencer, J.) /www.floridaliteracy.org/toolkitfiles/Assessing.pdf

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Assessing Program Needs (Mencer, J.) /www.floridaliteracy.org/toolkitfiles/Assessing.pdf

Measure & Evaluate

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PURPOSE

• Identify where volunteers should be placed• Identify where volunteers are no longer

needed• Identify ways volunteers can increase staff

efficiency• Implement effective practices• Create staff buy-in

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The Process

Interviews

Surveys

Focus/Advisory Groups

EXAMPLE: Jffixler.com Tools & Templates—Needs Assessmenthttp://www.jffixler.com/files/Needs_Assessment_1.pdf

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Consider Corporate Culture

Interviews

ClientsCurrent VolunteersStaff

SWOT/Brainstorm

Focus GroupSurvey

Large Group

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A Team Approach

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Review Resources

– Resource Page--Examples – SWOT Analysis/TOWS

• Activity• Templates• Examples

– Fact Sheet

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POLL

How does your organization seek input? Interviews Surveys Focus Groups SWOT Analysis

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PROGRAM DESIGN

Goals Objectives Strategies

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Identify SupervisionDevelop a Recruitment PlanIdentify the “On-boarding”

Process

Starts with the

Volunteer Position Description(s)

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DEVELOP RESOURCES Fund Development Budget Staff Responsibilities Staff Training Space & Materials

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Policies & Procedures

Five Elements of Volunteer Management

FINALLY. . .

Communicate policies•Volunteer Handbook•Volunteer Orientation

Train Staff

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Recruiting

Screening & Interview

Orientation & Training

Supervision & Evaluation

Recognition

PLANNING &

MEASURING

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Identify Legal IssuesYouthLiability Equal Opportunity

Risk ManagementSafetyVulnerable PopulationsConfidentiality

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Pilot, Evaluate, Revise

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START SMALL

Involve committed and enthusiastic staff & volunteers Look for quick successes Identify high impact opportunities Communicate success—Tell the story

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BUILD ON THE SUCCESS

Color Run, Grand Rapids 2012, mLive

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THANK YOU

Please respond to the evaluation that you will receive by email.

Your input is valuable

November—Volunteer Recruitment