growing your website presence
DESCRIPTION
In June of 2011, Dan our Managing Directory conducted a presentation to a Group of Schools about how to grow their online presence.Dan discusses SEO, conversion optimisation, website design and return visitors.TRANSCRIPT
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Growing International Presentation
22nd June 2011
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About DBG Technologies
• Established in 2001, DBG is fully Australian owned and operated.
• We have worked with well-known businesses such as Brock Real Estate, Fassina Liquor Merchants, and the CanDo Group of Charities to name a few.
• Our websites are designed to be reliable, dynamic and user-friendly – the very same principles that underline our own customer service values.
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Search Engine Optimisation
• How does Google rank websites?
• Page Titles, Keywords and Meta Data
• Why is being found online important? About 90% of people won’t go past the first page
• A good test: When you search for “Primary/High School [Your Suburb]” – does your website appear?
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Conversion Optimisation
• Optimisation is not just about the Search Engines
• Getting people to your site is one step, converting them is another thing altogether
• What is a ‘conversion’ for you? An enquiry?
• How can you optimise for conversions?
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Website Design
• Website Design is a major factor in conversions
• You have 2 clicks and 7 seconds to get a user where they want to go
– Easy to navigate– Logical structure– Clear calls to action– Good buttons– Effective use of colours (red means stop, green means go)
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Get in Touch
• Your website’s main goal is for people to get in touch with you
• Ensure that you provide clear alternatives for people to get in contact:
– Prominent phone number– Good ‘Contact Us’ page– Easy to use Contact Form– Clearly displayed street address with a supporting Google
Map
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It’s a Marketing Tool
• In today’s online world, your website is one of your most important marketing tools:
– Are you happy with how your website represents you?– Is it clear to users what your school offers?– Push your point of difference!
• Think of yourself as a prospective parent, what would you want to see on a school’s website?
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Return Visitors
• Do people have a reason to keep coming back and interacting with your website?
– Up-to-date Newsletters– Photo Galleries– Current Curriculum information– Calendar of Upcoming Events– Old Scholars section– Online School Fee payments– Enrolment Information
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Mobile Websites
• 52% of Australians using mobile internet – estimated to overtake online net use by 2013
• Mobile site doesn’t have to contain the full information as found on the regular site
• Does your website work correctly in a mobile browser?
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Summary
• Ensure your website is optimised for Google
• Once you get visitors – aim to convert them
• Review your website design – is it going to help you convert? Could it be improved?
• Ensure that people can find your contact information easily, and they have a variety of methods to contact you.
• Leverage your website as a marketing tool – push your point of difference!
• Have up to date and regularly changing information on your website to encourage visitors to come back
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Questions?
Daniel Wilson
DBG Technologies Pty LtdSuite 5, 241 Pirie Street
Adelaide SA 5000
Phone 1300 723 618
www.dbgtechnologies.com.au