Growth and Cost Saving Through Mobile Technology

for SME

Zane MoiRegional Director, Asia-Pacific

Research In Motion Limited

Today, we’ll have a chat about…

How small businesses can, by using mobile technologies

• Generate real cost savings immediately; and

• Increase employee and firm level productivity, competitiveness and growth

First a little bit about my company - RIM

Research In Motion Limited• Canadian-based developer and manufacturer of BlackBerry

and other wireless solutions, founded in 1984

• 15,000+ staff, offices around the world

• Fortune Magazine, World’s Fastest Growing Company (Aug 2009)

• Publicly traded on NASDAQ (RIMM) and TSE (RIM)

• Revenues: US$11.07B (FY09)

And some notes on what people most know RIM for

BlackBerry• End-to-end solution comprised of smartphone, service,

software, J2ME dev environment, app store and accessories

• 32M subscribers (August 2009)

• No. 1 smartphone in the US, No. 2 globally (Canalys, August 2009)

• BlackBerry Brand is 16th most globally (Millward Brown, April 2009)

Who uses BlackBerry?

There are 32M of us, so who are we?– ~50% Large Enterprise + Gov’t

– ~50% Consumer + SME

Does everyone here know someone who is a BlackBerry user?

Have you asked them why?

Large Enterprise & Government

SME

SoHo

Individuals

Why do 32M people use BlackBerry?

• Allows them to be closer to information they need, and people they love– Push: Email, Instant Messaging,

Social Networking

• Helps people stay organized

• Keeps people entertained

Why do 32M people use BlackBerry?

BlackBerry also…• Increases personal and corporate productivity

• Saves people and companies money

Why do Hong Kong SMEs use BlackBerry?

For not too different reasons…

• Priority first though is on cost savings– IDD costs

– International voice roaming expenses

– Hotel internet costs

• Improved customer, supplier and partner satisfaction

• Increased productivity– 96% of users feel BlackBerry makes them more productive;

– Users convert 60 minutes of downtime to productive time every day (250 hours a year);

– Resulting in a 38% productivity increase per user

How can you decrease your mobile phone expenses every month?

• Type letters not numbers– Why take on IDD or voice costs, when emails can be more direct,

efficient and provide you clarity

– Can a five minute telephone call be replaced by a one sentence email?

How can you decrease your mobile phone expenses every month?

• Tell people you prefer to communicate via email– You will receive fewer calls

– With massive cost savings, if you conduct a lot of your business outside of Hong Kong

Sent from my BlackBerry Wireless Handheld

How can you decrease your mobile phone expenses every month?

• Don’t pay for hotel or internet café internet charges– BlackBerry is more efficient and cost effective than paying

for hotel internet costs, or internet café costs

– And better because you are sending and receiving in real time

What about productivity?

• How does BlackBerry increase productivity?– Convert down-time to up-time

– What is down-time?

– How many minutes again?

BSC Group

• HK supplier of interior design, building material, hotel supplies, established in 1970.

• Business expanded to the US, Europe, the UK, Middle East and APAC region.

• 500 staff, half based in HK

• 80 of the senior and middle management have been equipped with BlackBerry smartphones

• Staff equipped with the BlackBerry smartphone are very happy with its usability as they can simply receive and return email to respond faster to customer and supplies' requests. They have seen a 50% increase in productivity of the BlackBerry users.

What about applications other than email, IM or SNS?

Yes, we do it all, even for small business

• Workflow

• Inventory

• Sales force automation

• CRM

Web-based or Java-based

IMI Cornelius Asia Pacific

• A leading supplier of beverage dispensing and cooling equipment.

• Regional HQ is based in Hong Kong and has a staff of 20 focusing on sales and product distribution in Asia Pacific and also offers IT support to other branch offices in the region.

• The initial cost was very low as BlackBerry wireless solution tailor-made for SMB does not require us to add an extra email server. However, it also offers us a much cheaper scalability path to a bigger scale of implementation if we have more than 30 users because all the BlackBerry wireless solution tailor-made for SMB licenses can be migrated to the BlackBerry Enterprise Server package.

How can you find out more?

• Drop by booth:For more details, as well as access special offers at the show

Hall 1D, IT & E-business section, Booths 1DB10/12

• Or Visit:http://www.blackberry.com/hk to learn more about our solutions in HK, and the read about more SME case studies (find the link to our SME site at the bottom of the page)