growth hacking - 16 rules of growth | luca barboni - digital yuppies
TRANSCRIPT
Rules of Growth16
Luca Barboni – [email protected] – @luca_barb89Founder & Growth Hacker @ Growth Hound
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16 Things you should keep in mind as a marketer.
16 Rules of Growth
1. No one cares about your product
16 Rules of Growth
2. No one cares about you
16 Rules of Growth
3. People hate problems more than they like solutions
16 Rules of Growth
http://thenextweb.com/entrepreneur/2015/04/01/the-single-worst-marketing-decision-you-can-make/
“You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs.“ - Ryan Holiday
4. Not all press is good press
16 Rules of Growth
5. Activity on the internet is mostly mindless
16 Rules of Growth
6. No one remembers what they read
16 Rules of Growth
6. No one remembers what they read
16 Rules of Growth
7. Everyone remembers how they felt
8. The marketing tactics people complain about are the ones that work
16 Rules of Growth
9. Everyone clicks on ads
16 Rules of Growth
9. Everyone clicks on ads
16 Rules of Growth
10. Nobody thinks they click on ads
11. Everything in this world runs according to a system
16 Rules of Growth
16 Rules of Growth
11. Everything in this world runs according to a system
12. Every system can be beaten
FB Graph APIs
13. People generally follow back
16 Rules of Growth
14. On the Internet, no one knows you're a dog
16 Rules of Growth
15. Good marketers cheat
16 Rules of Growth
15. Good marketers cheat
16 Rules of Growth
16. Great marketers win
http://austenallred.com/rules-of-growth/
Do not re-invent the wheel.
Know your niche.
Test with MVPs.
Do better than everyone else.
Do better than everyone else.
THANK YOU!let's keep in touch:
Luca Barboni [email protected]@luca_barb89
Growth [email protected]@GrowthHound