growth hacking and guerrilla marketing strategies
TRANSCRIPT
GROWTH HACKParjam Davoody
ABOUT ME
CEO @ Midas Digital Agency
Board Member @ Iran Gamification Association
GROWTH HACK
WHY GROWTH HACKING?
Over the past 200 years, when small armies used unconventional methods they won almost 2/3rds of the time.
VIETNAM WAR
GROWTH VS. GROWTH HACK
-Sean Ellis
“A growth hacker is a person whose true north is growth.”
-Andrew Chen
“Growth hackers are a hybrid of marketer and coder”
THE GROWTH PROCESS
GROWTH HACKING TACTICS
Platform Integrations
Viral Marketing Incentives
Bowling Pin Strategy
On-Boarding
Scarcity
Widgets
Automated Emails
Gamification
PLATFORM INTEGRATIONS
API
OAuth
PLATFORM INTEGRATIONS
Hack
VIRAL MARKETING INCENTIVES
• Automated • Incentives
BOWLING PIN STRATEGY
Expanding one target group at a time which creates exclusivity and desirability.
ON-BOARDING
SCARCITY
WIDGETS
Web Mobile Desktop
AUTOMATED EMAILS
GAMIFICATION
GUERRILLA MARKETING
Ambient Advertising
Ambush Marketing
Stealth Marketing
Viral Marketing
Street Marketing
AMBIENT MARKETING
The placement of advertising in unusual and unexpected places (location) often with unconventional methods (execution) and being first or only ad execution to do so (temporal)
The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.
AMBUSH MARKETING
The awareness, attention, goodwill, and other benefits, generated by having an association with an event or property, without that organization having an official or direct connection to that event or property.
EBAY CONFERENCE
The Paypal team offered eBay conference attendees a chance at winning hundreds of dollars but only if they wore special Paypal-branded T-shirts to the conference. Many of them did, and eBay got to watch its conference get taken over by a competitor.
PAYPAL ANNUAL CONFERENCE
2010
WePay
STEALTH MARKETING
Stealth marketing, also known as buzz marketing, is any marketing strategy that advertises a product to people without them knowing they are being marketed to
There are many techniques in stealth marketing, the most common being product placement and undercover marketing.
The main purpose of stealth marketing is not to generate immediate sales, but to create interest and excitement that will make consumers more receptive to direct advertising later.
VIRAL/BUZZ MARKETING
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence
Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.
PARANORMAL ACTIVITY
A small independent movie with a $15,000 production budget was able to become one of the most profitable movies of all time. (193 million dollars sales)
PARANORMAL ACTIVITY
The movie was initially released to a small number of cities; however, after the goose-bump inducing trailer, a call to action appeared prompting fans to “demand” the movie play in their city.
If a city reached a certain number of people demanding the movie, it would play in that city. If there’s anything that piques people’s interest, it’s not having access to something.
STREET MARKETING
Specific to all marketing activities carried out in streets and public areas such as parks, streets, events etc.
It involves the application of multiple techniques and practices in order to establish direct contact with the customers.
TRUE NORTHOnline, Offline, Whatever …
PARJAM DAVOODYhttp://MidasDigitalAgency.com
http://slideshare.com/ParjamDavoody