growth hacking - from medium to channel
TRANSCRIPT
The Medium is The Message:The One Growth Hack to Rule Them All
PATRICK [email protected]
AQT’s Big Bang at Chateau Bromont
Product
Channel
Hacking Growth in 1948
How a New Medium Becomes a Marketing Channel
0) The Hyped Next Big Thing1) The Wild Wild West2) The Hockey Stick3) Tragedy of the Commons4) Governance & Civilization5) Decline
MESSAGE:
TupperwarePayPalYour product?TeslaZyngaPebble
MEDIUM:
Home partiesEbayYour channel?Luxury storesFacebookCrowdfunding
State of Online Marketing Today
The Day to Day Reality
Channel Life and Death
SEM/PPC
Welcome to End of an Era
Cheap startups, cheap talent, and
cheap growth are all coming to an end.
Implications?
With distribution more expensive;‘hacking growth’ becomes
more critical than ever.
MESSAGE:
???????
MEDIUM:
VR & ARBitcoinAI3D PrintingInternet of Things & WearablesDriverless carsDrones
Additional Slides on Digital Marketing
Advanced Content Creation, SEO & Storytelling:http://vlskvts.co/2ep4Wfe
Growth Hacking and Full Stack Marketing:http://vlskvts.co/2enLdeT
