growth hacking - from medium to channel

The Medium is The Message: The One Growth Hack to Rule Them All PATRICK VLASKOVITS [email protected] AQT’s Big Bang at Chateau Bromont

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Page 1: Growth Hacking - from Medium to Channel

The Medium is The Message:The One Growth Hack to Rule Them All

PATRICK [email protected]

AQT’s Big Bang at Chateau Bromont

Page 2: Growth Hacking - from Medium to Channel

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Product

Channel

Hacking Growth in 1948

Page 9: Growth Hacking - from Medium to Channel

How a New Medium Becomes a Marketing Channel

0) The Hyped Next Big Thing1) The Wild Wild West2) The Hockey Stick3) Tragedy of the Commons4) Governance & Civilization5) Decline

Page 10: Growth Hacking - from Medium to Channel

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MESSAGE:

TupperwarePayPalYour product?TeslaZyngaPebble

MEDIUM:

Home partiesEbayYour channel?Luxury storesFacebookCrowdfunding

State of Online Marketing Today

Page 16: Growth Hacking - from Medium to Channel

The Day to Day Reality

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Channel Life and Death

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SEM/PPC

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Welcome to End of an Era

Cheap startups, cheap talent, and

cheap growth are all coming to an end.

Page 21: Growth Hacking - from Medium to Channel

Implications?

With distribution more expensive;‘hacking growth’ becomes

more critical than ever.

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MESSAGE:

???????

MEDIUM:

VR & ARBitcoinAI3D PrintingInternet of Things & WearablesDriverless carsDrones

Additional Slides on Digital Marketing

Advanced Content Creation, SEO & Storytelling:http://vlskvts.co/2ep4Wfe

Growth Hacking and Full Stack Marketing:http://vlskvts.co/2enLdeT

http://vlskvts.co/2ep4Wfe

http://vlskvts.co/2enLdeT

Page 24: Growth Hacking - from Medium to Channel

MERCI.

[email protected]

FullStackMarketer.com

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