growth hacking intro
TRANSCRIPT
growth hacking introElia Mörling for
Swedish Growth Hacker meetup
@TRIBALING [email protected]
LINKEDIN.COM/IN/EMORLING
not a silver bullet
HACK
MEASURELEARN
process
processHACK
MEASURE
experiment
KPI
hypothesis baseline
analysis
LEARNpivot/preserve
agile growth development
2w 2w 2w 2w 2w 2w 2w 2w 2w 2w 2w 2w 2w 2w
moving the needle
HypergrowthGrowth
Traction
Productmarket fit
Problemsolution fit
mind the trap
HypergrowthGrowth
Traction
Productmarket fit
XXProblem
solution fit
AARRRACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE
How can we attract more
people?
BIG 5
How do we get more people to do something?
How do we get more people to
come back?
How do we get more to share about
us?
How do we sell more?
ACQUISITION# visitors
ACTIVATION# members
RETENTION# returning
REFERRAL# referred
REVENUE# $$$
KPI
ACTIVITYLANDING PAGE
PRODUCT
VIRAL LOOP
CONVERSION
THE PARTSSEGMENTATION
CHANNELSMESSAGING
FUNNEL
growth hacking perks★We can constantly improve our growth engine
★We can experiment, and still minimize risk
★ Focus on what matters the most, so that we spend our time and money wisely
★ A routine that can be practiced and taught