Growth Hacking – The Evolution of Digital Marketing

Taoufik El Jamali Head of Growth @ AnchorFree Dubai, May 27th, 2015

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Growth Hacking?

Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Wikipedia

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Growth Hacking Funnel - AARRR

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Who leverage Growth Hacking?

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A mindset and a culture

Growth Hacker?

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A mindset and a culture

Obsessed by

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Data and experiment driven

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Knowing that he can do more with less.

A LOT MORE

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Shooting for the sky! Nothing less

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Keys to Successful Growth Hacking

•  Awesome Product •  Growth should be designed into your

product •  Creativity: Think outside the box •  Data Driven: Understand your Funnels

and measure your Key Metrics •  Thing BIG. Seek game changers •  Email Deliverability expertise

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Growth Hacking Lifecycle

Hack Ideas

Prototype

●  Goals ●  Hypothesis ●  Identify the K-Metrics ●  Code Fast

Data

●  Track events ●  Measure the right things ●  Build your funnels ●  Follow your cohorts

Measure

●  Honestly interpret your metrics ●  Document your conclusions ●  Iterate or productise

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Growth Hacking Tools

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300 million downloads of Hotspot Shield Worldwide Growing by 6 million users a month

Funded by $63 million mainly from Goldman Sachs

Success Stories

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Success Stories

Grew from 2 million to 200 million by allowing users to create public profiles so the search engines index their profiles and show up organically in search results. Prior to LinkedIn, it was indeed hard to find yourself in the top 5 search results on Google unless you were a big shot.

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●  $400 per Buyer ●  Buyer worth $100 ●  What to do ??? ●  There users loved their product ●  Get more space by inviting your

friends to dropbox ●  0 to 100 000 users in 24 months ●  100 000 to 4 million in 15 month ●  The rest is history

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From 0 to 1 000 000 Users in 60 days •  Unyk launched by 10 employees •  30 000 users per day after 30 days •  Grew to 20 million Users and 1 Billion contacts in

3 Years. •  All through Word of Mouth and SEO

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Thank You! Find me on LinkedIn: www.linkedin.com/in/taoufik