growth hacking with predictive analytics
TRANSCRIPT
Growth Hacking with Predictive Analytics
Andrew Ahn | Group Manager, LinkedIn Sales Solutions MarketingWenjing Zhang | Senior Manager, Business Analytics
2
Ourmission:
Connect the world’s professionals to make them
more productive and successful.
3
347M+
members
For our customers
HirePower the world’s hires
MarketBe the most effective
platform for marketers to engage with professionals
SellBe the start of every
sales opportunity
5
LinkedInSalesSolutionsmission:
Connect the world’s buyers and sellers to build
relationships.
LinkedIn Sales Navigator
6
Focusontherightpeople
Stayinformed Buildtrust
Q:How do you find out what
works to accelerate growth?
7
A:A/B testing!
8
9
Example 1: visual layout
10
Example 2: messaging test
11
Why A/B test?
• De-riskbusinessbyevaluatingmultipleoptions
• Findsmallchangesthatleadtoabigimpact
• Knowwhatyoudon’tknowthroughtesting
What if you knew?
12
13
What if you knew…… who is going to respond to our offer?
+ + =Member
DemographicSite
Engagement SocialNetwork
14
What if you knew…… who is using LinkedIn to find leads?
15
What if you knew…… who in your team can exceed quota?
51%morelikelyto
exceedquota3xmorelikelytogotoclub
PromotedtoVP17months
faster
In conclusion…
16
17
It’s our journey from from guessing…
18
… to knowing!
Thank You!
@aahntastic
19