growth hacking with predictive analytics
TRANSCRIPT
Growth Hacking with Predictive Analytics
Andrew Ahn | Group Manager, LinkedIn Sales Solutions Marketing
Wenjing Zhang | Senior Manager, Business Analytics
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Our mission:
Connect the world’s professionals to make them more productive
and successful.
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347M+
members
For our customers
HirePower the world’s hires
MarketBe the most effective
platform for marketers to
engage with professionals
SellBe the start of every
sales opportunity
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LinkedIn Sales Solutions mission:
Connect the world’s buyers and sellers to build relationships.
LinkedIn Sales Navigator
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Focus on the
right people
Stay informed Build trust
Q:How do you find out what works
to accelerate growth?
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A:A/B testing!
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Example 1: visual layout
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Example 2: messaging test
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Why A/B test?
• De-risk business by evaluating multiple options
• Find small changes that lead to a big impact
• Know what you don’t know through testing
What if you knew?
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What if you knew…
… who is going to respond to our offer?
+ + =Member
DemographicSite
EngagementSocial Network
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What if you knew…
… who is using LinkedIn to find leads?
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What if you knew…
… who in your team can exceed quota?
51% more likely
to exceed quota
3x more likely to
go to club
Promoted to VP
17 months faster
In conclusion…
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It’s our journey from from guessing…
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… to knowing!
Thank You!
@aahntastic
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