growth hacking with predictive analytics

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Growth Hacking with Predictive Analytics Andrew Ahn | Group Manager, LinkedIn Sales Solutions Marketing Wenjing Zhang | Senior Manager, Business Analytics

Post on 14-Jul-2015



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Growth Hacking with Predictive Analytics

Andrew Ahn| Group Manager, LinkedIn Sales Solutions MarketingWenjing Zhang| Senior Manager, Business Analytics2

Our mission:

Connect the worlds professionals to make them more productive and successful. 3

347M+ membersFor our customers

HirePower the worlds hiresMarketBe the most effective platform for marketers to engage with professionalsSellBe the start of every sales opportunity


LinkedIn Sales Solutions mission:

Connect the worlds buyers and sellers to build relationships.LinkedIn Sales Navigator


Focus on the right people

Stay informedBuild trustQ:

How do you find out what works to accelerate growth?7A:

A/B testing!89Example 1: visual layout

10Example 2: messaging test

11Why A/B test?De-risk business by evaluating multiple optionsFind small changes that lead to a big impactKnow what you dont know through testingWhat if you knew?1213What if you knew who is going to respond to our offer?

++=Member DemographicSite EngagementSocial Network14What if you knew who is using LinkedIn to find leads?

15What if you knew who in your team can exceed quota?

51% more likely to exceed quota3x more likely to go to clubPromoted to VP 17 months fasterIn conclusion1617

Its our journey from from guessing18

to knowing!

Thank You!