growth hacking workshop @ appm's marketing marathon 2016
TRANSCRIPT
![Page 1: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/1.jpg)
© comOn
PS: I love you.
The Growth Hacking MindsetAPPM Marketing Marathon 2016
![Page 2: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/2.jpg)
© comOn
Love helps growth.
![Page 3: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/3.jpg)
© comOn
Love helps all the time.
Having ideas.Setting up a plan.Selling your vision.
![Page 4: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/4.jpg)
© comOn
Love gets us committed.
![Page 5: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/5.jpg)
© comOn
Committed to marketing?
Get ready to be committedto technology, content, trends, behaviours and everything you can get
your hands on.
![Page 6: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/6.jpg)
© comOn
Committed to marketing?
Get ready to be committedto technology, content, trends, behaviors and everything you can get
your hands on.
![Page 7: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/7.jpg)
© comOn
Where do we start?
![Page 8: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/8.jpg)
© comOn
Launched in July 1996.
(feeling old?)
![Page 9: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/9.jpg)
© comOn
“PS: I love you. Get your free e-‐mail at Hotmail”
Reached 1 million users in 6 months.
![Page 10: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/10.jpg)
© comOn
They got loved back.
![Page 11: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/11.jpg)
© comOn
Internet users in December 1997 – 70 million
User share in December 1997 – 17,14%
Source: IDC, Internet World Stats.
![Page 12: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/12.jpg)
© comOn
![Page 13: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/13.jpg)
© comOn
If Hotmail made it today...
In December 2014 – 527 million– 7.3% of the world’s population
In 18 months.
![Page 14: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/14.jpg)
© comOn
With a signature.
![Page 15: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/15.jpg)
© comOn
With a signature. Now THAT is remarkable!
![Page 16: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/16.jpg)
© comOn
Even before “Growth Hacking” became a buzzword.
![Page 17: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/17.jpg)
© comOn
Feel happy, growth hacking is easier if you are Portuguese.
![Page 18: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/18.jpg)
© comOn
The #1 word that the English language wished it had?
Source: Cracked.com
![Page 19: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/19.jpg)
© comOn
The #1 word that the English language wished it had?
Desenrascanço.
Source: Cracked.com
![Page 20: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/20.jpg)
© comOn
“To pull a MacGyver.”Source: Cracked.com
![Page 21: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/21.jpg)
© comOn
Growth hacking came from necessity.
![Page 22: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/22.jpg)
© comOn
“Growth Hacking is more of a mindset than a toolkit”
Aaron Ginn, Head of Growth, Stumbleupon
![Page 23: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/23.jpg)
© comOn
The world sucks for startups.
![Page 24: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/24.jpg)
© comOn
Limited resources.
Little marketing experience.
No brand equity.
Extreme uncertainty.
Fierce competition.
![Page 25: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/25.jpg)
© comOn
Competitors looklikegiants.
![Page 26: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/26.jpg)
© comOn
“In the absence of big budgets, startups learned how to hack the system to build their companies.”
Micah Baldwin, Founder, GRAPHIC.LY
![Page 27: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/27.jpg)
© comOn
AirbnbUber
Netflix
Examples
HotelsTaxisBlockbuster
VS
![Page 28: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/28.jpg)
© comOn
Let’s learn from startups.We have shared goals.
![Page 29: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/29.jpg)
© comOn
Traffic, engagement, purchases, loyalty, referrals.
![Page 30: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/30.jpg)
© comOn
We have shared troubles.
![Page 31: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/31.jpg)
© comOn
Success*
Read something
Have an ideaMVP
Launch
Overnight success
*as they say it happens
![Page 32: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/32.jpg)
© comOn
Readsomething
Havean idea
MVPLaunch
Network
Work like crazy
Fail a lot
Life happens
Fail again
Overnight success(to everyone not watching)
Success*
*what really looks like
![Page 33: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/33.jpg)
© comOn
Awareness
Revenue
Retention
Referral
![Page 34: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/34.jpg)
© comOn
Awareness
Revenue
Retention
Referral
X
-‐10x
-‐10x
Y
![Page 35: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/35.jpg)
© comOn
Everybody has to bevery creative to grow.
But startups are faster and leanerthan established companies.
![Page 36: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/36.jpg)
© comOn
“You never stop as a growth hacker. Facebook still has a growth team and
they have a billion users.”Blake Commagere, Founder, Mediaspike
![Page 37: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/37.jpg)
© comOn
CreativeMarketing
Engineering & Automation
Data Analytics & Testing
Growth Hacking
![Page 38: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/38.jpg)
© comOn
But tips and tricks on their own fall short.
We need to make them our own.
![Page 39: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/39.jpg)
© comOn
Growth hacking can become what it’s not supposed to be.
A “box”.
![Page 40: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/40.jpg)
© comOn
Zeitgeist
What we do well
The right time and context
Killer Ideas
The creativity engine
![Page 41: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/41.jpg)
© comOn
Killer ideas get you to the next zero.
From 10,000 to 100,000 to 1,000,000.
![Page 42: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/42.jpg)
© comOn
Let’s go get that next zero.
![Page 43: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/43.jpg)
© comOn
Awareness
Revenue
Retention
Referral
X
-‐10x
-‐10x
Y
![Page 44: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/44.jpg)
© comOn
Appsumo -‐ Giveaways
After 25 giveaways, Appsumo got 528k subscribes and generated 886k USD in revenue.
![Page 45: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/45.jpg)
© comOn
Postcron – Incentives for reviews
In 5 months Postcron went from 150.000 to 2.000.000 accounts. /
![Page 46: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/46.jpg)
© comOn
Airbnb – Personalised referral programs
Through referrals, Airbnb increased reservations by more than 25%
![Page 47: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/47.jpg)
© comOn
Dropbox – K.I.S.S.
Dropbox increased installations by 250% with a simple referral program
![Page 48: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/48.jpg)
© comOn
Awareness
Revenue
Retention
Referral
X
-‐10x
-‐10x
Y
![Page 49: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/49.jpg)
© comOn
Tap My Back – Gamification & Recognition
![Page 50: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/50.jpg)
© comOn
Uber – Find a enemy
![Page 51: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/51.jpg)
© comOn
Twitter – Value since the 1st interaction
![Page 52: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/52.jpg)
© comOn
Going old school -‐ SMS
SMS -‐ 99% open rate and 19% click rateEmail -‐ 22% open rate and 4% click rate
![Page 53: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/53.jpg)
© comOn
Staples.pt -‐ User feedback
Hotjar and Qualaroo are good tools to get user feedback
![Page 54: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/54.jpg)
© comOn
Awareness
Revenue
Retention
Referral
X
-‐10x
-‐10x
Y
![Page 55: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/55.jpg)
© comOn
Awareness
Revenue
Retention
Referral
X
-‐10x
-‐10x
Y
![Page 56: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/56.jpg)
© comOn
Committed to marketing?
Get ready to be committedto technology, content, trends, behaviors and everything you can get
your hands on.
![Page 57: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/57.jpg)
© comOn
24 Growth Hacking TipsSurvival Book
http://www.slideshare.net/elemen2
![Page 58: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/58.jpg)
© comOn
HashjackingHow to blog relevant contentGain prospects from TwitterAttract users with the right triggersIntegrate with popular platforms
![Page 59: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/59.jpg)
© comOn
Zeitgeist
What we do well
The right time and context
Killer Ideas
The creativity engine
![Page 60: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/60.jpg)
© comOn
Case 1: The Selfie.
![Page 61: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/61.jpg)
© comOn
Technology: SmartphoneContent: UsersTrend: Take picturesBehavior: Post on social media
![Page 62: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/62.jpg)
© comOn
Cost: Vinyl
Technology: SmartphoneContent: UsersTrend: Take picturesBehavior: Post on social media
Your brand here.
![Page 63: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/63.jpg)
© comOn
Why: Front facing cameras
Technology: SmartphoneContent: UsersTrend: Take picturesBehavior: Post on social media
Won’t work today.
![Page 64: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/64.jpg)
© comOn
![Page 65: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/65.jpg)
© comOn
What we do well: Understand how users behave.
![Page 66: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/66.jpg)
© comOn
Zeitgeist: Selfies.
![Page 67: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/67.jpg)
© comOn
The right time and context…Adapting the medium to the behavior.
![Page 68: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/68.jpg)
© comOn
Make it your own.
Hack everything you can find.
![Page 69: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/69.jpg)
© comOn
![Page 70: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/70.jpg)
© comOn
![Page 71: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/71.jpg)
© comOn
Challenge 1: Selfies.
![Page 72: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/72.jpg)
© comOn
RetailOOH
![Page 73: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/73.jpg)
© comOn
Case 2: Sports Events.(Also known as “that’s great, but nothing like that would be possible in Portugal”.)
![Page 74: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/74.jpg)
© comOn
https://www.youtube.com/watch?v=jAF2hZxdFRE
![Page 75: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/75.jpg)
© comOn
What they do well: Video, promo and activation.
![Page 76: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/76.jpg)
© comOn
Zeitgeist: Soccer. It’s Portugal…
![Page 77: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/77.jpg)
© comOn
The right time and context…Until Benfica was down by three.
(Yes, I know that this weekend wasn’t that great either.)
![Page 78: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/78.jpg)
© comOn
Results?
![Page 79: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/79.jpg)
© comOn
Challenge 2: Sports Events.
![Page 80: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/80.jpg)
© comOn
Pre-‐GameHalf-‐Time
![Page 81: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/81.jpg)
© comOn
Case 3: How to use video?
![Page 82: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/82.jpg)
© comOn
Cases.
https://www.youtube.com/watch?v=HSJMoH7tnvw
![Page 83: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/83.jpg)
© comOn
What they do well: Video and crazy ideas.
![Page 84: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/84.jpg)
© comOn
Zeitgeist: Fail videos.
![Page 85: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/85.jpg)
© comOn
The right time and context…
![Page 86: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/86.jpg)
© comOn
![Page 87: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/87.jpg)
© comOn
Results?
![Page 88: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/88.jpg)
© comOn
Challenge 3: How to use video?
![Page 89: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/89.jpg)
© comOn
Get users to create contentGet users to share content
![Page 90: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/90.jpg)
© comOn
PS: I love you.
![Page 91: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/91.jpg)
© comOn
PS: We love you.
![Page 92: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/92.jpg)
© comOn
PS: We love you.
Only black and purple capsules please.
![Page 93: Growth Hacking Workshop @ APPM's Marketing Marathon 2016](https://reader030.vdocument.in/reader030/viewer/2022020301/58d186091a28ab29318b4f61/html5/thumbnails/93.jpg)
© comOn
Filipe AlmeidaHead of Media&[email protected]
João VitóriaChief Growth [email protected]
Thankyou!