growth hacking your business
TRANSCRIPT
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GROWTH HACKINGYOUR BUSINESS
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GROWTH HACKER
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“A growth hacker is someone who gathers knowledge about people, processes and technology to create creative and low cost techniques aiming to leverage a product or service.”
Arthur Padilha
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Tradicional Marketing
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Retention
New users
Sales
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28 M users
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GROWTH HACKING5 TIPS
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1. Dristribution Channels
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In my opinion, old growth hacking techniques such as Cloaking and Keyword Stuffing for improving product distribution on search engines generated a new marketing category called SEO.
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2. Human Behaviour
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2.1 Competition
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2.2 Social
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2.3 Choices
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3. Customers' Peculiarities
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3.1 Which Social Networks they use
most?
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3.2 What they Hear, See, Speak everyday?
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3.3 How they think about their problem?
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4. Tech Expertise
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5. Criativity
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GH5Distribution Channels
Human Behaviour
Customers' Peculiarities
Tech Expertise
Criativity
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Our Cases
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Law Autority Profiles on Competition’s Products
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Friends Reviews
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Direct Marketing
Arthur Padilha User ID: 1838181531
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Direct Marketing
We developed a script to extract users’ id from competitors’ Facebook pages to direct market our ads to them (in 2013).
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And many others...
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“Be like water my friend...” Bruce Lee