growth hacking your content
TRANSCRIPT
![Page 1: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/1.jpg)
Growth Hacking Your ContentAffordable & effective content creation ideas for the rest of us
Presented by @RobOusbey from @DistilledAugust 6th 2015 – WebCongress Los Angeles
![Page 2: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/2.jpg)
Photo by Derek K. Miller - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/95601478@N00
![Page 3: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/3.jpg)
Photo by bezael_moi - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/22625377@N04
![Page 4: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/4.jpg)
Photo by bezael_moi - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/22625377@N04
![Page 5: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/5.jpg)
Photo by justgrimes - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/44718928@N00
![Page 6: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/6.jpg)
Viral Content Bump
![Page 7: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/7.jpg)
Photo by Theen ... - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/57768536@N05
Rand Fishkin’s list of 10x content | Inbound.org’s growing list of 10x content
![Page 8: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/8.jpg)
Photo by Great Beyond - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/26104563@N00
![Page 9: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/9.jpg)
Photo by lastmodified - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/97963100@N00
SurveyMonkey Panels – AYTM.com – Google Consumer Surveys
![Page 10: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/10.jpg)
Business Insider Poll
![Page 11: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/11.jpg)
Photo by bluefountainmedia - Creative Commons Attribution License https://www.flickr.com/photos/32110556@N03
![Page 14: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/14.jpg)
Photo by Thomas Forsyth - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/28335533@N05
![Page 15: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/15.jpg)
Marketo’s Calendar – Bruce Clay’s Calendar
![Page 16: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/16.jpg)
Small Business Guide to Analytics
![Page 17: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/17.jpg)
Photo by the tartanpodcast - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44457602@N00
Screencast O Matic – Silverback App
![Page 18: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/18.jpg)
Find Anyone’s Email Address
![Page 19: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/19.jpg)
Photo by Official U.S. Navy Imagery - Creative Commons Attribution License https://www.flickr.com/photos/56594044@N06
![Page 21: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/21.jpg)
Photo by shiftstigma - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/26000233@N07
![Page 22: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/22.jpg)
Product Management – Customer Engagement – Writing Advice
![Page 23: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/23.jpg)
Photo by fatboyke (Luc) - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8264376@N03
![Page 25: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/25.jpg)
Slideshare Presentation
![Page 26: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/26.jpg)
Photo by VinothChandar - Creative Commons Attribution License https://www.flickr.com/photos/44345361@N06
![Page 27: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/27.jpg)
Photo by Jonno Witts - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/16857236@N03
![Page 28: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/28.jpg)
Photo by 55Laney69 - Creative Commons Attribution License https://www.flickr.com/photos/42875184@N08
![Page 31: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/31.jpg)
Photo by Gulfu - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/35092241@N03
![Page 32: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/32.jpg)
Photo by kriechstrom - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/55616523@N00
Tagging on Twitter
![Page 33: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/33.jpg)
![Page 34: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/34.jpg)
![Page 35: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/35.jpg)
Photo by @yakobusan Jakob Montrasio 孟亚柯 - Creative Commons Attribution License https://www.flickr.com/photos/37803129@N00
![Page 36: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/36.jpg)
Buffer App – SEW Article
![Page 37: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/37.jpg)
Photo by MaxVT - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51272891@N00
![Page 38: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/38.jpg)
Abacaba on Youtube
![Page 40: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/40.jpg)
Photo by Brandon Christopher Warren - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/92694860@N00
![Page 42: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/42.jpg)
Photo by HJ Media Studios - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/54719539@N04
![Page 43: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/43.jpg)
Small Business Guide to Google Analytics
![Page 44: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/44.jpg)
Small Business Guide to Email Marketing
![Page 45: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/45.jpg)
Small Business Guide to Social Media
![Page 47: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/47.jpg)
Photo by Varin Tsai - Creative Commons Attribution License https://www.flickr.com/photos/34331065@N06
![Page 48: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/48.jpg)
Photo by shawncampbell - Creative Commons Attribution License https://www.flickr.com/photos/59077136@N00
Twitter Cards
![Page 49: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/49.jpg)
![Page 50: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/50.jpg)
Photo by NS Newsflash - Creative Commons Attribution License https://www.flickr.com/photos/62693815@N03
![Page 52: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/52.jpg)
Photo by Earl - What I Saw 2.0 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/61787893@N00
Made to Stick on Amazon - SUCCESS summary PDF
![Page 53: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/53.jpg)
Photo by Jason A. Howie - Creative Commons Attribution License https://www.flickr.com/photos/40493340@N00
![Page 54: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/54.jpg)
Photo by sean dreilinger - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/43927576@N00
Paid Social Media
![Page 55: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/55.jpg)
Photo by Floyd's Noise - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/55018094@N00
![Page 56: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/56.jpg)
Photo by Brett Sayer - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/43519501@N08
Facebook Similar Audiences
![Page 57: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/57.jpg)
Photo by Thos003 - Creative Commons Attribution License https://www.flickr.com/photos/50353506@N05
Mozcon Videos
![Page 58: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/58.jpg)
Photo by mkandlez - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/25541021@N00
![Page 60: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/60.jpg)
Dueling Data – Directors | Tableau Public
![Page 61: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/61.jpg)
Whooping Cough Infographic | Infogr.am
![Page 62: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/62.jpg)
Photo by djking - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/60368684@N00
![Page 63: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/63.jpg)
Redacted.You had to be there.
![Page 64: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/64.jpg)
See full data visualization at: www.distilled.net/state-v-state
![Page 65: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/65.jpg)
This was created in around 10 real lines of code, by mashing together lots of APIs.
Try it out at: CheckInSimple.appspot.com
![Page 66: Growth Hacking Your Content](https://reader036.vdocument.in/reader036/viewer/2022062523/58f10aa21a28abbd558b4575/html5/thumbnails/66.jpg)
Growth Hacking Your ContentAffordable & effective content creation ideas for the rest of us
Presented by @RobOusbey from @DistilledAugust 6th 2015 – WebCongress Los Angeles
Photo by akeán2® - Creative Commons Attribution License https://www.flickr.com/photos/25333255@N04