growth strategy across 12 industries - 3ds.com
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Growth Strategy
Across 12 Industries
Monica MENGHINI Executive Vice-President
Corporate Strategy, Industry & Marketing
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Our Legacy
3D Design
3D DMU Digital Mock-up
3D PLM Product Lifecycle
Management
1981 1995 2001 2012
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PRODUCTS ARE NO LONGER ENOUGH
CONSUMERS BUY EXPERIENCES
Commodities (Agricultural Economy)
Product (Industrial Economy)
Services (Service Economy)
Experience (Experience Economy)
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All Industries are in the Experience Economy
TRANSPORTATION
& MOBILITY
“Match-making
Experience”
NATURAL
RESOURCES
“Productivity
Experience”
AEROSPACE &
DEFENSE
“Travelling
Experience”
FINANCIAL &
BUSINESS SERVICES
“Peace of mind
Experience”
ARCHITECTURE,
ENG. & CONSTRUCTION
“Lifetime
Experience”
CONSUMER GOODS
RETAIL
“Lifestyle
Experience”
CPG
RETAIL
“Shopping
Experience”
ENERGY, PROCESS
& UTILITIES
“No stop
Experience”
HIGH-TECH
“Entertainment
Experience”
INDUSTRIAL
EQUIPMENT
“Harvesting
Experience”
LIFE
SCIENCES
“Patient
Experience”
MARINE &
OFFSHORE
“Destination
Experience”
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Thus a new Strategy
Social Industry Experiences
-Ease of use
-Mobile Apps “Business
Solutions”
Software + Services +
Content
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Thus a new Platform
to help our customers to create Experiences
by connecting the dots in their company and with ecosystem
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Cloud Access
User Experience
Social
OUR STRATEGY IN ACTION NEW
PLATFORM
BUSINESS EXPERIENCE
PLATFORM
ALL DISCIPLINES
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Industry “Industry Solution
Experiences”
NEW PORTFOLIO NEW ORGANIC ARCHITECTURE
OUR STRATEGY IN ACTION
Processes
Industry INDUSTRY
VALUES
Industry Process Experiences
Industry Solution Experiences
Apps USERS
VALUES
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OUR STRATEGY IN ACTION
Experiences SERVICE & CONTENT
CUSTOMER EXPERIENCES
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WW Growth Strategy
DIVERSIFICATION STRATEGY
UPSELL & TRANSITION STRATEGY in Core Industries
New Industries
diversification
Ecosystem
diversification
Users
diversification
VS
BT
PC
1
2
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New Industries diversification – Why?
2013 2018 Projected
TAM Diversifying Industries
Total Addressable Market
TAM Core Industries
+25%
vs 2013
+50%
vs 2013
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VS
BT
PC
Ecosystem diversification – Why?
Core Industries
Diversifying Industries
Consulting Partners
System Integrators
Sales Partners
Doubling Partners
Diversifying Partners
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Users diversification – Why?
Manufacturing
Sales & POS
Experience Consumers Journey
Experience
Upstream Experience
thinking
Design & Engineering
Simulation
Marketing & Sales
Shopfloor Operation
>40% Labor
>20% Labor
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