growth vs marketing: how the game has changed
DESCRIPTION
Growth vs Marketing: How the Game Has Changed Date: Thursday, May 8, 2014 Venue: Prezi, Budapest, Hungary Event: http://www.meetup.com/product-bp/events/172164072/ Several trends shape how we approach marketing and growth nowadays. Every organization is structured differently. Small companies and startups tend to form full-stack teams, focusing on the entire marketing/growth funnels, while in big corporations these teams tend to be in completely different silos. Startups are rooting for a holistic approach, while in large organizations teams only own parts of the funnel. The presentation will depict how the company structure influences the growth and marketing potentials.TRANSCRIPT
