growth. influence.impact.wp brandstudio combines the washington post’s investigative lens, a deep...
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Growth. Influence. Impact.
Building for theFuture
The Bezos Effect
Editorial Mission
The Washington Post engages, informs
and entertains the most influential minds, shaping
the world through our news coverage
and analysis.
Editorial Mission
Journalistic excellence. Cutting-edge engineering.
Amazon
Vox
Vice
BuzzFeed
Bloomberg
HuffPo
NYT
WSJ
Atlantic
CNN
JO
UR
NA
LIS
TIC
EX
CE
LLE
NC
E
INNOVATIVE
TECHNOLOGY
TOTAL STAFF TOTAL STAFFMEMBERS
280JOURNALISTSADDED SINCE
2013
Journalism Engineering
Commitment to Excellence
MEMBERS
70ENGINEERS
ADDED SINCE2013
Source: Washigton Post internal research
Most Innovative Media Company
2017
Awarding Winning
63 Pulitzer Prizes
WAN-IFRA’sDigital Media Awards
2017
Hottest Digital Publication in News
2017
Parenting
Innovation
Tech
Business
Personal
FinanceSports Style Fashion
Food
Video
World
Foreign
Photo
Graphics
LifestyleBooks HistoryCommentary Opinion
EnergySmall
Business
Investing
DefenseEnergy &
EnvironmentTravel
Wellness
Comics
Real Estate
Auto
Dating
AdviceHome &
GardenEntertainment
Environment
News
Politics
Editorial Breadth
Our focus
Editorial Breadth
More than the firstclick
UV GROWT
H
322%WorldViews
UV GROWT
H
264%Lifestyle
73%Business
UV GROWTH
Source: Omniture, Q4 2013 & Q3 2017, 3-month avgs.
POLITICS
INVESTIGATIONS
BUSINESS
LIFESTYLE
WORLD VIEWS
BREAKING NEWS
AUDIO DATA-DRIVENVIDEO GRAPHIC AUGMENTED
Engaging Storytelling
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TRAVEL SPORTSENTERTAINMENT POP CULTURE MUSIC
Engaging Storytelling
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Editorial Contributors
Top Non-Politics WritersDan
Steinberg
Sports
Tom
Sietsema
Food
Alyssa
Rosenberg
Culture/ humor
Michelle
Singletary
Finance
Geoffrey
Fowler
Technology
Dan
Lamothe
Military
@AlyssaRosenberg @DCsportsbog @TomSietsema
@AlyssaRosenberg @AdamKilgoreWP @SingletaryM
@GeoffreyFowler @DanLamothe @AnnHornaday
Robin
Givhan
Fashion
PULITZER
WINNER
Adam
Kilgore
Sports
PULITZER
WINNER
Ann
Hornaday
Film
PULITZER
FINALIST
NewsAlert OptimizationBREAKFAST
A/B HeadlineTesting
Fastest Mobile Web
Explanation in Storytelling Context
Proprietary Email
CMS
Content Recommendation Engine
Automated Storytelling Tool
Breaking News Alert tool
Comment Moderation Tool
Automated Content Moderation
BANDITO
CARTA
CLAVIS
CONTEXTUAL NOTES
CORAL
HELIOGRAF
MODBOT
PWA
REVERE
VIRAL PREDICTOR Automated article virality prediction
Homegrown Tech to Scale &Engage
WINNER
CTR
.68%
CTR
.87%BanditoA/B headline testing
Homegrown Tech to Scale &Engage
ClavisPersonalization Engine
SEGMENTS FOR JANEDOE
• Household income of $150K+
• Business Decision Maker
• College Graduate
• Auto Enthusiast
• Enjoys Business &Tech Articles
• Brand Loyal
Video
Lifestyle
Content
Business
Articles
Branded
Content
TechArticles
AutoAds
Homegrown Tech to Scale &Engage
100+CUSTOM SEGMENTS
JANE DOE
PWA and Zeus
SpeedAdvertising on our lightning-fast mobile
website is powered by Zeus,proprietary
technology that boostsperformance
by delivering the industry’s fastest
in-view ads.
OW
N
FLEXPLA
Y
STORYBOAR
D
RIPPL
ECASCAD
E
RED: Ad Tech
Innovations
FUS
E
INCONTEX
T
POST
PULSEPOST
CARDS
RED: Ad Tech
Smart Distribution
RE-
ENGAGE
Audience
Content Distribution
Note: Total mobile consists of browser/application access on iOS and Android platforms.Source: comScore Multi-Platform, September 2017
Audience
Millennial ReachOF THE 95 MILLION TOTAL UNIQUE VISITORS TO WASHINGTONPOST.COM...
35MMillennial Digital Audience Millennial Mobile Audience
31M Reaching more
millennial unique
visitors than the
duplicated totals of
VICE.com & Vox.com
combined.
Growth Under Bezos
UNIQUE VISITORS PER MONTH 213%
Source: comScore Multi-Platform, October 2013 and September 2017
SINCE OCT 2013
Source: comScore Multi-Platform, October 2013 and September 2017
UNIQUE VISITORS
PER MONTH
AUDIENCE GROWTH
OCT 2013 SEPT
2017
30,496,000
95,346,000
Growth Under Bezos
Audience Growth
Growth Under Bezos
Engagement Growth
PAGE VIEWS
PER MONTH
262,305,000
999,011,000
ENGAGEMENT GROWTH
Source: comScore Multi-Platform, October 2013 and September 2017
OCT 2013 SEPT
2017
Growth Under Bezos
Subscription Growth
1343%DIGITAL SUBSCRIBERS
SUBSCRIPTION GROWTH
Source: Washigton Post internal research
JULY 2014 JULY 2017
NON-PUBLIC
NON-PUBLIC
Source: Omniture, August 2017
Influence
Influence Inside & Outside the Beltway
OUTSIDE THE D.C. DMA
U.S. WEB TRAFFIC
Chief Executive
Officers (CEOs)
than...
- NYT
- CNN
- Fortun
e
C-Level
Executives
than...
- NYT
- HuffPo
- BuzzFeed
Net Worth
$1M+
than...
- NYT
- WSJ
- Forbes
- Fortun
e
Source: comScore/MRI Multi-Platform Fusion, Oct-Dec 2016, 3-month avg
Public Policy/
Government
Influencers
than...
- NYT
- HuffPo
- CNN
- BuzzFeed
Business
Purchasers of$1M+
than...
- NYT
- HuffPo
- CNN
- BuzzFeed
Influence
More likely to be...
Custom Content
We’re on a missionWP BrandStudio combines the Washington Post’s
investigative lens, a deep understanding of our audience
and next-gen tech to create compelling multimedia stories
for brands– from concept to production to distribution.
INVESTIGATIVE LENSAUDIENCE
INTERESTNEXT-GEN TECH
INTERACTIVE FIRST-PARTY DATAPERSONALIZED IMMERSIVE VIDEO 360-DEGREE
Custom Content
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INTERACTIVE
Custom Content
2017Accolades
Custom Content
Proprietary Tools for Impact
INSIGHTS DASHBOARD
(Before)
TARGETING TECHNOLOGY
(Before/During)
HEADLINE TESTING
(During)
IMPACT SCORE
(Post Campaign)
Washington Post Live
Washington Post Live
Access to Influencers
250+Average In-Person
Attendees
160KAverage Online
Viewers
1.75MAverage Twitter
Impressions
Source: Washigton Post internal research
Thank You