GRUNDFOSSOCIALBUSINESSCOOKBOOK(andYAMMER)ChristianCarlssonCollaborationConsultant,GlobalWorkingCulturePresentedatIntranätverk,Stockholm,November5th 2015

@chris_carlsson

GLOBALWORKINGCULTURE @chris_carlsson

“Todrivebusinessgrowth,innovation,andstrategy

execution,bymakingitnormaltoengageopenlyinthe

globallyconnectedGrundfos– internallyandexternally

– withasincereintentofleveragingopportunitiesand

ideas,collaboratingeffectively,orreducinginefficiencies.”

WEHELPTHEORGANIZATIONCROSSTHECHASM...

...ANDITHAPPENSONEPERSONORUSE-CASEATATIME.

Source:Geoffrey A.Moore(1991)

@chris_carlsson

GLOBALWORKINGCULTURE

Mission (WHY)• Identifynewwaysofworking

effectively• ‘PushGrundfosacrossthegap’

Method (HOW)• FrontloadingandInnovating• DesignThinking

Actions (WHAT)• PilotProjects• BusinessConsultancy

SMARTWORKER

Mission (WHY)• Giveback1millionhourstoour

businessfunctions• ‘PullGrundfosacrossthegap’

Method (HOW)• ScalableDeploymentModels• UserAdoptionFramework

Actions (WHAT)• Worksmart portal• ProductivityTeams&Super

UserCommunities

GLOBALWORKINGCULTUREKEYMILESTONES @chris_carlsson

1st

EmployeeAdvocacypilot 1st SocialMedia

ManagementpilotlaunchedbyMarketing

Prospect-Finderpilot

SAPJam

SocialListeningpilot

(NetBase)

2nd

MaturityAssessment

PulsarforYammerAnalytics

NewInSitemock-up

ProductCentre

CustomerCommunity

ThoughtLeaderSocialBusinessEnablement

ReachfortheStars

LeadApp

2nd

employeeadvocacypilot

BDProjectTemplate

1st

YamJam(MWB1)

DACHOneOfficeteam

concept

SprinklrRamp-Up

UXExcellenceGuide

Collabora-tion

Analytics

2012 20152013 2014

MWB5definition

YammerwithHR(P&S)

GrundfosSocial

BusinessPolicy

LaunchofGlobalWorkingCulture

TalentEvent

1st MaturityAssessment

1st

integratedSocial

Businessstrategy

framework(Cookbook)

MadsBlog

SocialBusiness

Intelligencepilot

(Sprinklr)

MHDStrategyEngagement

Case

CommunityPlanningGuide

VirtualLeadershipModule1

Strategy2020MWB5Practises

VoiceoftheCustomer

Community(VoC)

CommunityManagementEnablement

GlobalPurchase

Enablement

KeyCollaborationBehaviourAnalytics

INPROGRESS CLOSEDDOWNCOMPLETE CHANGEDRIVER:BEHAVIORTECHNOLOGY

WorksmartPortal

DesignThinking:RichProfile

Surveys,SelfAssessment, and

LeadershipCommunication

OURYAMMER INFIGURES @chris_carlsson

10021MEMBERSoutof19.500;currentlyveryfewbluecollarworkers

ENGAGEDUSERS~2500engagedusers/weeklyor~4000engagedusers/monthlynolurker stats;1-9-90ruleapply

GROUPS636public/720privateanyonecanstartagroup,aswellasexternalnetworks

MESSAGES~900messagesperweek;98%ingroups;45%Publicvs.55%PrivateweuseSkype forPrivatemessages;andFiles andNotesmainlyonSharePoint&OneNote

OURCOOKBOOK

Designcredits:WonWon, Viborg

@chris_carlsson

PURPOSE&RESULTS @chris_carlsson

CASES&RECEPIES @chris_carlsson

INGREDIENTS @chris_carlsson

§ OneGrundfos

Community

§ Community

Literacy

§ WorkingOutLoud

§ DigitalLiteracy

§ Organizational

Maturity

§ SocialBusiness

Ecosystem

...amongothers.

EXAMPLE:MADSBLOG @chris_carlsson

Employeetaking theexampleto thestrategic level.

Madsenergizes thefeed-backloop…..

…fromhis phone!

Anemployeeadscontextandmoredepth to theexample

Anemployeesupports thediscussion byconfirmingamatchbetween themeand

reality.

Employeeproposing solutiontospecificexample.

EXAMPLE:WORKINGOUTLOUD @chris_carlsson

WeeklyHorizonWatch:

#wolWorking OutLoud

#wowWinoftheWeek

#daywolDailyWorking OutLoud

OURNEXTFOCUS:COLLABORATIONMATURITYMEASUREMENT @chris_carlsson

WECANTODAYTYPICALLYMEASUREONACTIVITY

/ENGAGEMENT

§ Postandreplies

§ ActiveEngagement

§ Community size;newfollowers

§ Growth, trends

§ Textsentiment;textanalytics

§ CommunityManagement

HOWEVER,TODRIVEREALCHANGEWENEEDTO

MEASUREONKEYCOLLABORATIONBEHAVIORS…

§ Askquestions

§ Answerquestion

§ @-mention

§ Praise

§ Useofkeytopics/communities

§ Outsidegeography/division

…ANDGIVEINSTANTFEEDBACKTOUSERSHOW

THEYCANIMPROVE,ANDWHY.

EXAMPLE,PERSONALPROFILE(60-DAY) @chris_carlsson

THANKYOU! @chris_carlsson

Visitusatthesocialbusinessjourney.com blog

ThomasAsger HansenHeadofGrundfosGlobalWorking Culture&SocialBusiness@thomasasger

ChristianCarlssonSocialBusiness&Collaboration LeadConsultant@chris_carlsson