GROUP 12Lafratta Giulia

Lauria PasqualePellegrini LuciaTesta SimoneValorio Ester

THIRD EXERCISEMobile Learning Academy

The aim of this project is to let young people (especially the ones attending the last year of high school) approach the design word with an augmented reality

game that takes place in Milan

Since teenagers don't know the design world very well, our purpose is to making them know what is design about, through a series of questions about the main design disciplines: communication design, interior design, product design and

fashion design.

CONCEPT

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FEATURES

ADVENTURE GAME

TEAM OF TWO MEMBERS

ONE SMARTPHONE

FOUR ROLES

SEVEN SKILLS

THIRTY EIGHT PLACES IN MILAN

This year the Design Academy organizes a team challenge in order to celebrate the battle against Grey, in order to choose the best designer

of the year.

Everybody is waiting the challenge joyfully and loyally, without noticing anything that moves in the shadow. Nobody expects Grey to

come back just in time for the challenge. But it happens.

Grey strikes again! His power is stronger than ever and he easily confuses the challengers' minds, making them grey and greedy, just as

the whole city of Milan.

A new battle awaits. All the contenders, manipulated by Grey, begin �ghting each other. Everyone. Everyone except a couple. They

avoided the misty cloud that dominates the city. Thanks to them, Milan has still one last hope.

They will deal with trials, obstacles and tricks. They will recolor Milan gradually and then they will attack Grey for the very last time, bringing

the city to peace and freedom.

PLOT

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COMMUNICATION DESIGNER

FASHION DESIGNER

INTERIOR DESIGNER

PRODUCTDESIGNER

CHARACTERS

SKILL STILE SKILL PROGETTAZIONE

SKILLCREATIVITÀ

COMMUNICATION DESIGNER

INTERIOR DESIGNER

PRODUCTDESIGNER

FASHION DESIGNER

SHARED SKILLS

SKILLERGONOMIA

SKILL ALLESTIMENTI

SKILLTENDENZE

SKILLCOMUNICAZIONE

COMMUNICATION DESIGNER

FASHION DESIGNER

INTERIOR DESIGNER

PRODUCTDESIGNER

INDIVIDUAL SKILLS

MAP

LOCATIONS

USER EXPERIENCE

1. PROMOTIONUser learns about the game

by different kind of communications, especially

by postcards and the website

USER EXPERIENCE

2. WELCOMEUser and the other players all

get together at the starting point. Here they receive documentations to play

1. PROMOTIONUser learns about the game

by different kind of communications, especially

by postcards and the website

USER EXPERIENCE

1. PROMOTIONUser learns about the game

by different kind of communications, especially

by postcards and the website

2. WELCOMEUser and the other players all

get together at the starting point. Here they receive documentations to play

3. LET’S PLAYUser �nally starts the game

and have fun!

1. PROMOTION

facebook.com/coloraction

July, 17 - 2013Castello Sforzesco, Milano

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1. PROMOTION

1. PROMOTION

2. WELCOME

2. WELCOME

2. WELCOME

a

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?

?

?

??

?

?

b c d

e

f

2. WELCOME

3. GAMEPLAY

3. GAMEPLAY

3. GAMEPLAY

QUESTIONS

Quale di queste opere può essere de�nita "attrezzata", per la sua progettazione e funzionalità, secondo l'idea di Castiglioni?A. Lampada ParentesiB. Lampada FucsiaC. Lampada Taccia

Ricerca all'interno della rivista chi è il direttore della rivista Vogue Italia.RISPOSTA APERTA:Franca Sozzani

Come si chiama il primo libro illeggibile di Bruno Munari?A. Libro IlleggibileB. Libro Illeggibile MN1C. Libro illeggibile bianco e rosso

Philippe Starck, ha presentato quest’anno a Bordeeaux, PIBAL, un oggetto che lui stesso ha dichiarato di rispondere ad una nuova ergonomia urbana. Di cosa si tratta?A. PanchinaB. LampioneC. Bicicletta

METRO SAN BABILABIBLIOTECA HOEPLINIKE STORE

LA RINASCENTEBENETTON DUOMOVIA DANTE

GALLERIA DUOMOVIA DANTESTAZIONE CADORNA

H&M SAN BABILALA RINASCENTEVIA TORINO

CASSINA SPAMERCEDES BENZMUSEO CASTIGLIONI

FERRARI STORELA RINASCENTEBIKE MILANO

FLOS STOREGALLERIA DUOMOCASTELLI

TOWNHOUSE STREETLA RINASCENTETEATRO DAL VERME

THANK YOU!

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