gs1 belgilux js trustbox for safeshops
TRANSCRIPT
© GS1
EU 1169/2011 fic regulationHow can we help?
Jan Somers
CEO GS1 Belgium & Luxembourg
© GS1
AGENDA
Trends and introduction
Situation in Belgium
Look & feel of trustbox
Real life example
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New developments
& evolutions
3
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European regulation
1169/2011
Basic idea: Inform the consumer better!
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By 13 December 2014, in case of distance selling, a consumer should have digital access to the same product information as he/she would have on the physical product &before purchase
European regulation
1169/2011
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European Regulation
1169/2011
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• the name of the food;
• the list of ingredients;
• any ingredient causing allergies or intolerances
• the quantity of certain ingredients
• a nutrition declaration
• the net quantity of the food (+drained weight)
• any special storage conditions and/or conditions of use
• the (business) name and address of the business operator
• the country of origin or place of provenance
• beverages with more then 1.2% by volume of alcohol:
the actual alcoholic strength by volume
• …
© GS1
Situation in Belgium &
Luxembourg
• GS1 Belgium & Luxembourg developed trustbox for the
exchange of label information of pre-packed food
• The major Belgian retailers and foodservice committed
to use trustbox as short term solution for the exchange
of regulated label information.
• In the long term, the retailers committed to use GDSN
as data exchange network (logistical information AND
regulated label information)
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© GS1
Historical collaboration
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Roles & responsibilities
“Provide trustworthy and up-
to-date product information”
“Provide the pipeline and global
standards for easy and efficient
electronic data exchange ”
“Provide the product information
received from suppliers via the
pipeline (short term: trustbox)
to their trading partners”
… and many more to come
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Belgilux
TRUSTBOX LOOK & FEEL
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TRUSTBOX LOOK & FEEL
© GS1
TRUSTBOX LOOK & FEEL
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Upload & download possibilities
• WebUI
• Excel template
• Publication from GDSN
• Batch dowload every 24h
(retailers)
• One-by-one request via
webservices (apps) as from
mid 2015 earliest.
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Results so far…
+1200 companies participating
+/- 28.000 items
20 data recipients
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How convince 1200 companies
to upload data?
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Key messages & target groups
16
• Key messages:
• EU regulation 1169 will be in force as of 12/2014
• The challenge is to comply to this regulation
• The solution is trustbox
• Target groups:
• Legal, marketing, sales & IT
• Specialized Belgian media, with indirect rebound to
B2C
• No direct communication with the consumer
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Goals trustbox campaign
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• Raising awareness & call to action
• Start now
• Do not underestimate workload
• Be aware of data quality
• Getting attention of larger audience
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Elements of campaign (step 1)
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Physical mailing (direct marketing) to 2500
selected addresses (marketing, sales, product
managers, …) – April 2014
Content: a letter and a box supposed
to contain rice but containing pasta.
Key message: correct product
information is crucial.
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Elements of campaign (step 2)
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• E-mailing + web movie to same target group –
June 2014
• Focus on the same message
www.youtube.com/watch?v=WuQa3p7Tizo
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Elements of the campaign (step 3)
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• PR + Ad campaign
• Main visuals:
Slogan: Does your consumer know what he is eating?
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Elements of the campaign (step 3)
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• Press releases in July + in October (when 1.000
trustbox members)
• Ad campaign in specialized press (major retail
magazines)
• Advertorial in 4 major retail magazines
• Poster
• Several food organizations reproduced
info on their websites
© GS1
Need more information?
Let’s talk during the networking drink!
