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Page 1: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

GS1 Executive Committee Meeting

Wednesday, 15 February 2012Crowne Plaza Hotel, Brussels

Time: 08h30-12h30

1

Page 2: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

GS1 Anti-trust Caution

2

• Participants on GS1 committees, task forces, work groups, task groups, or other similar bodies, must always remember the purpose of the committee, task force, or work group is to enhance the ability of all industry members to compete more efficiently and effectively to provide better value to the consumer or end user. Because GS1 activity almost always involves the cooperation of competitors, great care must be taken to assure compliance with anti-trust laws. This means:

• Participation must be voluntary, and failure to participate shall not be used to penalize any company.

• There shall be no discussion of prices, allocation of customers or products, boycotts, refusals to deal, or market share.

• If any participant believes the group is drifting toward impermissible discussion, the topic shall be tabled until the opinion of counsel can be obtained.

• Meetings shall be governed by an agenda prepared in advance, and recorded by minutes prepared promptly after the meeting. Agendas, where appropriate, and minutes are to be reviewed by counsel before they are circulated.

• Tests or data collection shall be governed by protocols developed in consultation with and monitored by counsel.

• The recommendations coming out of a GS1 committee, task force, work group or task group are just that. Individual companies remain free to make independent, competitive decisions.

• Any standards developed must be voluntary standards.

Page 3: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

Roles & Responsibilities

3

Page 4: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together 4

Roles & Responsibilities

1. Standard bearer of Vision, Beliefs and Values

2. Ensure legal and ethical integrity and maintain accountability

3. Approval of the Overall GS1 Global Strategy (*)• Approval of the 3Y and 1Y Strategic Plans• Review and approve annual operating plan and budget

4. Participation & Communication • Active participation at Board meetings and agreed GS1 related

events• Proactive communication, advocate of GS1 standards, brands,

services and strategies

5. Resources. Monitoring of effectiveness and adequacy of resources utilization

6. Measure. Monitoring of progress versus agreed plans

(*) Subject to ratification by the GS1 General Assembly

Page 5: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

GS1 Strategy Booklet

5

Page 6: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

OGSM link to Strategy(Objectives – Goals – Strategies – Measures)

Roles & Responsibilities

• General Assembly

• Management Board

• Advisory Council

• GS1 Leadership Team

6

Page 7: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

GS1 Global Forum 2012

Page 8: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

Agenda of Executive Committee Meeting of 15 February 2012 1/2

8

Timing Topics Purpose Lead

1. 08:30-09:00 (30 mins)

Welcome & Opening Remarks Antitrust Caution Roles & Responsibilities Overview of Global Forum Agenda Review

InformInformInformInform

T. SmuckerM. LoperaT. SmuckerM. LoperaM. Lopera

2. 09:00-09:10(10 mins)

Action Items Review Inform M. Lopera

3. 09:10-09:50(40 mins)

Board Committee Reports3.1 Finance & Audit Committee 3.2 Nominating & Governance Committee3.3 Board Committee for Standards

• Amendment to standards approval procedure

3.4 Internal Compliance Committee

Inform, get input, approve J. Pretzel / P. Wery

T. Smucker

M. Palazzolo

P. Georget / P. Wéry

4. 09:50-10:30(40 mins)

Business Updates FY 11/124.1 OGSMs 11/12 Update

• GLN Registries FrameworkInformInform, get support

M. Lopera / LTS. Herbert

10:30-11:00(30 mins)

***BREAK

Page 9: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

Agenda 2/2

9

Timing Topics Purpose Lead

5. 11:00-11:30(30 mins)

Strategic Initiatives B2C TSD Update

Inform, get input M. Bowden

6. 11:30-12:00(30 mins)

Business Plan 2012/13 • Top 5 priorities 2012/15• Draft OGSMs 2012/13

Inform, get input M. Lopera

7. 12:00-12:15(15 mins)

Global Branding Update Inform, get input P. Vanlombeek

8. 12:15-12:25(10 mins)

The Consumer Goods Forum - Update Inform M. Lopera

9. 12:25-12:30 (15 mins)

Future Meetings & Closing Remarks

Inform T. Smucker

Page 10: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together 10

Action ItemsNo. Topic Action Responsible Target Status

1. GS1 Annual Report Dispatch copies of the GS1 Annual Report to Board members for forwarding to their constituents.

P. Vanlombeek Nov ‘11 Done

2.  

GDSN Data pools 1. Develop a situation appraisal of the GDSN datapools explaining from a user perspective what scale and interoperability means and what synchronization looks like from a global, local and regional perspective.

2. Examine if GS1 has the means at its disposal to create a truly global system for data synchronization and the role it should play with respect to data quality.

S. Herbert

S. Herbert

Feb ‘12

Feb‘12

In progress. Available in April.

In progress.Available in April.

3. B2C TSD - TCGF Call to Action

Liaise with TCGF Co-Chairs to prepare talking points to support the TCGF Call to Action. 

M. Bowden Nov‘11  Done

4. Internal Compliance Committee

1. GS1 CEO to explain the ICC proposal at GS1 regional forums – October to November 2011.

2. Carry out an electronic ballot of the General Assembly to approve the ICC Charter in November 2011.

3. Identify and propose list of governance issues to be addressed as a priority.

4. Develop metrics and compliance methodology for ‘business methods’ linked to the Core Services.

M. Lopera

P. Wéry

P. Wéry

P. Wéry

Nov ‘11

Nov ‘11

Jan ‘12

May ‘12

Done

Done

Done

In progress.

5. Sustainability / DataBar

Connect with TCGF to see how the business case for DataBar can incorporated in the work on Sustainability.

M. Bowden Feb ‘12 In progress

6. World Customs Organisation

Seek a letter of introduction from the WCO that MOs could then use to approach their national customs authorities.

P. Voordeckers Feb ‘12 In progress

7. Date & Venue of Autumn 2012 Board meeting

Poll the Board members on their preferred date and venue for the Autumn 2012 Board meeting.

M. Lopera Feb ‘12 Done

Page 11: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

Board Committee Reports

11

Page 12: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

Report of the Finance & Audit Committee

12

For more details, see Appendix 1

Page 13: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

Finance & Audit CommitteeMeeting of 31 January 2012

• Global Office Half Year Results July-Dec 2011 (see next slide)• Net Result of € 1.8M, €1.4M above Budget. Central Office result of 1.7M, €1.4M above Budget.

• Increased Accounting reserves by € 1.8 M (to € 12M) and Cash reserves by €1.1 M (to € 8.7M)

• GDSN Inc. • Net income after taxes (Results July 11-Dec 11) of $120K (€ 92K) versus Budget of $118K (€ 91K)

• GDSN had to pay $201K in income taxes for fiscal year 2010-2011

• Applied for tax exemption status and expects to recover income tax paid

• Audit Reports (Fiscal Year 2010-2011)• GS1 Central Office Audit to be submitted to MB & GA for approval May 2012.

• GDSN Inc. Audit Completed. To be submitted to GDSN Board for approval in February.

• MO Receivables

• Net Receivables of € 259K, after bad debt reserves of € 315K. No major concern.

• Repayment Plans agreed with several MOs. Active follow-up of MOs in arrears.

• Investment Strategy (see slide 15)

• Investment Strategy validated: lower risk profile (‘Conservative’ profile for the LT portfolio with max.

35% in shares and only cash/deposits in the ST portfolio), LT portfolio to equal ±GS1 Cash reserves,

reduction in number of investment portfolios, lower fees.

• New GS1 Powers of Signature (see next slide)

• Agreed to submit to Executive Committee and MB for approval

• MO Revenues 2011 – estimates

• Revenues expected to grow by 6.5% (5.7% without FX impact) to € 270M.

13

Page 14: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

EURGS1 Global Office Half-Year Results (Jul 11 – Dec 11) - Actuals vs. Budget

14

(EURO 000's) GS1 Global Office GS1 Central Office GDSN Inc.Actuals* Budget Variance Actuals* Budget Variance Actuals* Budget Variance

Revenue 12.773 12.725 48 11.738 11.726 12 1.035 999 37

Fixed/Recurring Exp. 1.246 1.323 77 1.099 1.181 82 146 141 (5) Discretionary Exp. 2.892 3.798 906 2.390 3.276 886 502 522 20 Payroll Exp. 6.302 7.214 912 6.055 6.970 914 247 244 (3)

Operating Expenses 10.487 12.335 1.895 9.544 11.427 1.883 895 908 13

Operating Result 2.286 390 1.943 2.193 299 1.894 140 91 49

Other Rev. / (Exp.) (455) 43 (498) (455) 43 (498) - - - Income Taxes (48) - (48) - - - (48) - (48)

Result for the period 1.830 433 1.397 1.738 342 1.396 92 91 2

Other Information

Capital expenditures 134 269 135 96 231 135 38 38 - Headcount 76,5 81,7 5,3 73,5 78,7 5,3 3,0 3,0 -

* Actuals consolidated at Budget rate (1,3 USD/EUR)

Page 15: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

Investment & Risk Profile

Risk-return expectations and Profile of the long-term portfolio (as per UBS Risk Profiles):

Up to April 2011 Since April 2011

General long-term objective Grow assets Preserve assets

Expected volatility (per year) -10% to +20% - 5% to +10%

Loss of 10% per year acceptable during

3 years 1 year

Risk Profile (UBS Definition) Moderate Conservative*

Target Allocation in shares (maximum) 35% (65%) 20% (35%)

* Most conservative risk profile within UBS

15

Page 16: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

Function Chair Vice Chair CEO CFAO CMO President Stds, Syst & Dev, GDSN

President IE& EPCglobal

PresidentGlobal Solutions

Corporate Services Director

Finance Group Manager

Category A - Statutory mandate

A - Statutorymandate

A – Statutorymandate

B – Mandate from MB & CEO

B – Mandate from MB & CEO

C – Mandate from CEO

C – Mandate from CEO

C – Mandate from CEO

B – Mandate from MB

C – Mandate from CEO

Name J. Lopez Z-N WangT. Smucker

M. Lopera P. Wéry P. Vanlombeek S. Herbert P. Voordeckers M. Bowden M. Walsh V. Depoortere

Payments:• Can sign/approve

• Max amount

Yes with2 sign.

• No limit

Yes with2 sign.

• No limit

Yes with2 sign.

• No limit

Yes with2 sign.

• No limit

Yes with2 sign.

• No limit

Yes with2 sign.

• No limit

• Yes with

2 sign.

• 85 K

• Yes witha LT• No limit

• Yes with

2 sign.

• 85 K

• Yes witha LT• No limit

Contracts (1)(2)• Can sign /approve Yes Yes Yes Yes No Yes No Yes No Yes No Yes No No

• Max Amount

No limit

No limit

No limit • alone: 500 K€• above: with Chair or Vice Chair or LT memb.

No limit

• Same as other LT Members • Below 50 K€: alone

• Below 200 K€: double signature – with the CFO• Above 200 K€: double signature – with the CEO

- -

Official & Admin Docs (3) • Can sign

Yes Yes Yes Yes No Yes No No No Yes (4) NoInvestment & Deposits Yes Yes Yes Yes No No No No No No

Reception reg. letters No No Yes Yes Yes No No No Yes Yes

1. All contracts for amounts above EUR 50K and/or one year duration or more require legal review.

2. All employment contracts and long-term (above 6 months) consulting agreements need to be signed by the CFAO

3. Official & Administrative documents include tax declarations, submissions to Belgian authorities, official documents delivered to MOs (e.g. Trademark licenses,

GS1 membership certs), etc.

4. Within the scope of her functions (i.e. administrative & legal)

GS1 Powers of Signature Proposal – Comparison with Current SituationProposed changes vs. currents version are shaded in pink – Amounts in EUR

16

Page 17: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

Report of the Nominating & Governance Committee

17

Page 18: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together 18

Nominations

ConfirmedName Company Remarks

José Lopez Nestlé Nominated by MB in Oct 2011 for re-election as Chairman

Tim Smucker J.M. Smucker Co. Nominated by MB in Oct 2011 for re-election as Vice Chairman

Zong-nan Wang Bright Foods Nominated by MB in Oct 2011 for re-election as Vice Chairman

Daniel Meyers Kraft Nominated by MB in Oct 2011 for election at 2012 GA

John Gilbert DHL Nominated by MB in Oct 2011 for election to the Board (replaces Bruce Edwards)

Joe Spagnoletti Campbells Nominated by MB in Oct for re-election

Art Smith GS1 Canada Nominated by MB in Oct for re-election

Hiromu Ueno GS1 Japan Nominated by Asia-Pacific region in November for re-election

Maria Palazzolo GS1 Australia Nominated by Asia-Pacific region in November for re-election

Jörg Pretzel GS1 Germany Nominated by Europe region in December for re-election

Pierre Georget GS1 France Nomination by Europe region for re-election pending confirmation

Page 19: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together 19

New Nominations – for approval

• Carlos Mario Giraldo, President of Retail OperationsExito (Colombia)• For re-election at the 2012 General Assembly

• José Carlos Gonzalez, Chief Commercial OfficerCarrefour Group• For election at the 2012 General Assembly

(replacing Pierre Bouchut)

For information: • Dr Ajit Shetty to retire from J&J first quarter 2012 • Will remain on Board until June 2012 (to oversee J&J’s contribution

to GS1 White Paper on Healthcare)• J&J to propose sucessor during second half of 2012

Page 20: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

Report of the Board Committee for Standards (BCS)

20

Page 21: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

Standards Approval Process Modification

21

Background:

The Management Board formally approves new GS1 standards • Twice a year, in May and October,• Upon recommendation from the Board Committee for Standards

(BCS),• So far, 100% approval by GS1 MB of BCS recommendations.

Issue:

New Standards are delayed between 1 and 6 months as there is currently no approval opportunity between May and October. Ratifications by eBallot are not practical for the GS1 MB

New Standards Approval process under discussion. Will be presented at Executive Committee meeting.

Page 22: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

Report of the Internal Compliance Committee (ICC)

22

Update will be provided following next ICC meeting on 13 February during Global Forum

Page 23: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together 23

Agenda

1. Introduction & Objectives of the ICC

2. Governance: Committee progress to date & follow up

3. Business Methods: Committee Progress to date

4. Next Steps

Page 24: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together 24

ICC Update

• ICC approved by eBallot in January 2012

• ICC Membership approved by the MB in October 2011:• Pierre Georget (Chairman)

Maria PalazzoloGary LynchDavid CallejaRavi MathurMiguel Angel PeraltaBo RaattamaaMiguel Lopera Philippe Wéry (Secretary)

• Meetings January 13th (call) and January 23rd (physical)• Next meeting on February 13th (during Global Forum)

Page 25: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together 25

Objectives of the ICC

Objective: Ensure MOs comply with GS1 Statutes, Regulations and General Assembly decisions

• 1st priority - Governance Issues:• User Driven and User Governed • Operate on not-for-profit basis• Fees Obligations• Respect GS1 Brand

• 2nd priority - Business Methods:• Objective: Ensure all MOs offer a minimum and consistent level and

quality of services• Priority: focus on Core Services which, if not properly implemented,

can damage the GS1 system and/or the users

Page 26: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together 26

Roles & ResponsibilitiesPROCESS * Global Office (GO) ICC MB GA1. Set Priorities - Key areas of Compliance

Propose Approve - -

2. Compliance Criteria/Metrics * Propose Support Approve Ratify3. Assessment Methodology * Propose Support Approve Ratify4. Compliance Assessments Perform & report - -5. Compliance Issues / Infringements

Identify Support - -

6. Compliance Plans Propose,coordinate & support

Approve - -

7. Inform the MO about their non compliance

GS1 CEO and ICC Chairman to inform the MO

- -

8. Assessment of Compliance Plan implementation & Reporting

Report out Approve - -

If Compliance Plan is not implemented / not successfulMB Remedy Plan Propose Support Approve & Implement -

If MB Remedy Plan does not workSanctions Propose Support Approve RatifySanctions Implementation Do - - -

CONFIDENTIAL

* For the compliance areas that are clearly defined in the GS1 Statutes and Regulations (e.g. user driven, not for profit), the steps 2 and 3 are not needed

Page 27: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together 27

ICC Principles

1. Confidentiality: All information related to ICC will not be shared outside of Committee

2. ‘Presumption of innocence’: All information about non compliance must be completely factual and backed up with hard evidence

3. The MB will be informed when the ICC does not have a positive answer from non compliant MOs after they have been asked to make changes

4. The GA will be informed when all the corrective actions agreed by ICC and MB have not been implemented by the non compliant MOs

Page 28: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together 28

Governance: ICC Follow Up

Outcome of the Assessment of top 70 MO’s (1st stage): User Driven and User Governed

• 9 MO’s identified with issues related to the criteria: “User Governed” Personalized letters to be sent by the ICC Chair and GS1 CEO

Fees Obligations• 5 MO’s identified with a late fee issue

Personalized letters to be sent by the GS1 CEO and CFO

GS1 Branding• 2 MO’s found to be not fully compliant

GS1 CEO to contact them to understand their plans

Financial Strength: (to be reviewed by ICC at next meeting on 13 Feb)

Proposal to clarify the definition of the MO Financial Strength Proposal to extend the requirements of the Auditor’s Letter

Page 29: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together 29

Business Methods: Committee Progress to date

Selected five priority areas / Core Services• GS1 System Integrity and Unique Identification: • GS1 System understanding and support to Users• Training of Users• Technical Documentation• Connecting to GEPIR

Proposed Assessment Criteria and Methodology for each area / Core Service

Page 30: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together 30

Next Steps

• ICC Meeting 13 February • Review Updated definition of MO Financial Strength & Auditor’s Letter

requirements• Review Governance Compliance of remaining 41 MOs• Review Assessment Criteria & Methodology for priority Core Services

Update provided to Executive Committee 15 February Seek approval of Executive Committee

Page 31: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

GO Business Update

31

For more details, see Appendix 2

Page 32: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

OGSM FY11/12 Update - Where to Play

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© 2012 GS1 Driving Momentum Together

OGSM FY11/12 Update – How to Win

33

Page 34: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

GDSN Operations and Strategy Execution

Objectives• Execute GDSN 2011/2012 OGSM

Progress• 8.53+ Million items registered (+15% over last year, FY start: July 1, 2011)• 22,248 trading partners registered (+11% over last year, FY start: July 1, 2011) • 153 countries; 30 certified DPs• GPC: 7.4+ Million GTINs in Global Registry coded with GPC (87%)• GDSN Dashboard updated to include GS1 Dashboard data (CGF Scorecard) – Complete• Country Expansion strategies by Sector – In Progress• Network Deployment strategy to support Major Release – Complete • Execution of Network Deployment strategy – In Progress• GPC deployment – December 2011 – Complete

Issues• Alignment between GDSN Board and major datapool owners for implementation of

modular item

Next Steps• Maintenance Release 5 – Deployment to Production October 2012• Major Release and Certification Event (Modular Item) – Dates TBD via Network

Deployment Strategy• GDSN Situation Analysis Report – MB Action for April 2012

34

Page 35: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

EPCglobal Update

Progress• Adoption: Strong growth of Item Level Tagging in Apparel and General Merchandise• Strategy : EPCglobal OGSM 2012-2013 under development• Standards:

• Discovery Services: On-hold, pending decision of HC Traceability Working Group• Gen 2 v 2.0: First draft of Air Interface functionalities under discussion.

• Marketing: EPCglobal branding recommendation in preparation with MO team• Public Policy : PIA Tool launched, plans for adoption being set up with EU MOs• NFC & EPC Strategy under discussion• EPC IP Subcommittee installed, Baker Botts selected as IP lawyer in RoundRock case• Governance: Changes in Chair and Vice-Chair; Changes in Board Committees

Next Steps1. Key focus: Continue driving adoption of Item Level Tagging

2. EPCglobal Board (March 2012):1. Agree OGSMs 2012-13

2. Agree basic functionalities of Gen 2 v 2.0

3. Decide EPC strategy versus NFC

4. Review IP Policy status and strategy

5. Agree governance changes35

Page 36: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

Financial Services – Update

ISO TC68

• Legal Entity Identifier Standard (ISO 17442) is still in the draft stage

• Several prominent players have stated that the US-led proposal currently under consideration (a combination of SWIFT, DTCC and ANNA) is too US-centric for regulators in other parts of the world such as Asia and Europe to embrace. – OFR has requested that the standard be placed on hold until there is

clarity and consensus on the implementation approach

36

Page 37: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

Financial Services - Update(2)

Industry/Regulatory

• Regulators have not endorsed the proposed SWIFT/DTCC/SIFMA solution and no decisions have been made

• OFR has requested that GS1 continue to stay involved to coordinate with other relevant parties and offer GS1's help and expertise

• GS1 has been invited participate in the FSB LEI Expert Group

• LEI solution in the FS industry will be a long journey

37

Page 38: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

Financial Services – Update (3)

GS1 Activities

• Tim Smucker directly involved with OFR, Citi, SWIFT, etc.

• GS1 has been trying to engage SWIFT in a collaborative relationship

• MO engagement with local regulators has significantly helped create broader awareness of GS1 and possible role• Secondary opportunities have surfaced as a result (e.g. cash

handling, retail banking)

• Continue to provide MO updates

38

Page 39: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

Component Parts ID (Automotive): Summary and Decisions

39

SUMMARY• The GS1 business planning and GSMP processes have been flexible in progressing

this initiative:• GS1 6-Step Process for automotive sector evaluation was not fully completed• Achieved conditional support from AC, Process Oversight Committee and BCS to proceed

without participation minimums until more users engaged – Minimums have now been met

• Now in requirements phase of GSMP process

• Low multi-sectorial representation of active members (Automotive and HC)

• Low participation levels are affecting timing

DECISIONS

1. Investigate merging the work of the Maintenance & Repair Operations (MRO) GS1 in Europe team into this workgroup to increase participation

2. Agree current scope and participation levels to complete the project with some delays (approx. 3 months)

3. Actively engage passive work group members to review/vote

4. Proceed with approval of new key at General Assembly in May

Page 40: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

GLN Registries Framework – Objective & Requirements

Objective: • Provide a simple (single point of entry), scalable and effective means

of exchanging GLN and basic information between trading partners globally

Requirements:1. Connects GLN Registries regardless of local GLN Registry architecture(s)

2. Requirements for GLN Registry attributes developed and agreed by WG participants (GLN, Org Name, Address/Phone/Email/Fax, Country Name, Contact)

3. Solution provides a consistent view of data for the long term

4. Supports search and browse functionality

5. Allows local GLN Registry operators to provide the user access (versus the GO)

6. Architecture should be basis for future convergence of GS1 Registries

40

Page 41: GS1 Executive Committee Meeting Wednesday, 15 February 2012 Crowne Plaza Hotel, Brussels Time: 08h30-12h30 1

© 2012 GS1 Driving Momentum Together

GLN Registry Project Goal

GLN RegistryUS

GLN RegistryUS

GLN RegistryUS

GLN RegistrySpain

GLN RegistryUS

GLN RegistryFrance

GLN RegistryUS

GLN RegistrySweden

Query: “Acme”Response:

GLN 123: Acme PharmaceuticalGLN 456: Acme Pharma US

Query: “Acme”Response:

GLN 456: Acme France

GLN 123: Acme PharmaceuticalGLN 456: Acme Pharma US

GLN 123: Acme PharmaceuticalGLN 333: Acme Pharma France

GLN 777: Acme StockholmGLN 999: Acme España

Query: “Acme”Response:

GLN 123: Acme PharmaceuticalGLN 456: Acme Pharma US

GLN 333: Acme Pharma FranceGLN 777: Acme StockholmGLN 999: Acme España

Query: “Acme”Response:

GLN 123: Acme PharmaceuticalGLN 456: Acme Pharma US

GLN 333: Acme Pharma FranceGLN 777: Acme StockholmGLN 999: Acme España

41

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© 2012 GS1 Driving Momentum Together 42

GLN Registries Solution

• Proposal under discussion. Will be presented at Executive Committee meeting.

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B2C: Trusted Source of Data

Note: The B2C Project Board meets physically during the Global Forum (February 13th) to review the status of the project

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© 2010 GS1

B2C - Trusted Source of DataPresentation at The Consumer Goods Forum(Atlanta, November 2012)

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© 2010 GS1

Interactive Shelf demonstrated

45

Most CEOs had the opportunity to interact with the Digital Shelfand experience the current data issues

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The Consumer Goods Forum Operational Excellence Strategy

Bob McDonald & Greg Wasson

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The Source of information has moved from the package or 800#

to an app that uses a scanned barcode

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GS1 B2C Initiative: Creating a Trusted Source of Data

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• Brand-owners can share relevant, accurate product information easily, thus building trust with consumers.

• Application providers can be sure they are delivering authentic data because the brand owner is the source.

• Consumers can feel confident that the digital product information they access is accurate, no matter how or where they shop.

GS1 B2C Initiative: A Trusted Source of Data - The Vision

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GS1 B2C Initiative: A Trusted Source of Data

PROPOSAL•Support GS1’s effort to provide a standardized framework to communicate authorized product data provided by brand owners.•Build upon existing GS1 Global Data Synchronization Network capability.

•Enable consumers/shoppers usinginternet and mobile devices.

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GS1 B2C Initiative: A Trusted Source of Data

HOW?• The “Connect Business for Consumers/IT” Committee will take

the lead, integrating perspective and resources from the Health & Wellness and Marketing Committees.

• Identify and share business requirements with GS1.• The Phase I proof of concept has to be simple and valuable

and will focus on nutritional attributes.• Product Name / Brand Owner Name / Product Description / Product URL

WHERE?• Initial pilots are underway in Australia,

France, Colombia, US, Germany, Spain, Canada, UK

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• Strong focus on DATA QUALITY is a business requirement and is even more important in a consumer connected world.

• Data quality has been a supply chain issue…but it quickly becomes an Issue of consumer confidence in a more connected world.

GS1 B2C Initiative: What we need from you - Next Steps

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• Key business practices for data – When to change the bar code? – must become more effective in a mixed on-line/bricks and mortar world.

• Our industry is very inconsistent on this practice.• Commercial practices like slotting fees often get in the way of doing

what is prescribed by the guidelines and changing the barcode. • Commercial practices can be a barrier to data integrity.• As consumers use their devices to gather information, we have the

responsibility to ensure that information is correct.

• Focus on standards that enable “factual data” • Product descriptions

• Ingredients and usage instructions

• NOT comparative marketing claims: (e.g. fat from yoghurt is better than fat from hamburgers)

GS1 B2C Initiative: What we need from you - Next Steps

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• Please support the Consumer Goods Forum CALL for ACTION: • We will form this work group by reaching out to members

and asking them to set clear business requirements− Connect Business for Consumers/IT Committee

− Health & Wellness Committee

− Marketing Committee

• Align your participation through GS1 country Board and user groups to ensure an effective focus on standards and business requirements

• Support the proof of concept work underway in the 8 identified markets.

GS1 B2C Initiative: What we need from you - Next Steps

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© 2010 GS1

TCGF B2C Information Business Needs Group

Chartered Jan 2012 in response to Call to Action The top priority of this workgroup should be to focus on collaboration with

GS1’s B2C Project Board and organize the CGF’s collaboration. Members:

David Antunes, Head of Corporate Supply Chain Management, Metro AG Greg Buckley, Senior Director, Customer Supply Chain, PepsiCo Lutz Marthaler, Head of Migros Data Exchange Platform, Migros Charlie Whalen, Global Process and Solutions Leader - MDM, Coca-Cola Antonio Salto, IS Director, Master Data/B2B System, Kraft Foods Greg Swimer, Vice President, Business Intelligent, Unilever Joseph Taylor, Director of IT Strategy and Innovation, Wal-Mart Milan Turk, Managing Director, Global Customer Business Development, P&G Wim van Herwijnen, Chief Information Officer – Real-Hypermarkets (Metro)

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© 2010 GS1

TCGF B2C Information Business Needs Group

To enable clear communication of user company business requirements and best practices in the “Business to Consumer” (B2C) information sharing space so that the solutions framework and standards proposed by the GS1 “Trusted Source of Data” work group reflect user needs and priorities thus making them easier to adopt and use to deliver value.

Focus on gathering insights from member companies that can be shaped into business requirements and shareable best practices currently in use for the creation, capture and sharing of B2C product attributes. Further the identification of key business processes for enabling the consumer to access trusted brand data – for example GTIN change processes should be addressed.

The Work Group should take care not to duplicate any work being done by the GS1 Project Board 56

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© 2010 GS1

TSD PHASE 1 PILOT

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© 2010 GS1

Phase 1 Pilot Participation

Countries: 8Aggregators: 5IAPs: 5Participating Brands: 30+Products: 900+

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© 2010 GS1

Phase 1 Preliminary Response Metrics

Automated testing procedures using Gateway, ONS and Aggregator.

Timings calculated programmatically using software code

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Total GTINs 910

GTINs on Global ONS 796

GTINs on EU ONS 114

Average response time - ONS 0.052 sec

Average response time – data only 1.135 sec

Average response time – image only 0.301 sec

Average response time – TOTAL 1.488 sec

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© 2010 GS1

Early learnings from the Phase 1 Pilot

Technical Architecture can be simplified: Internet Application Providers should engage directly with Local Aggregators (i.e. no need for Gateway from pilot). This will: Reduce the potential cost of deploying a Gateway service to handle all

of the mobile scans – this could be very costly if the TSD is globally accepted and deployed

Reduce the ONS activity since most “local” scans will be satisfied directly by the “local” Aggregator resulting in faster response times

Global standards will be necessary to create interoperability between Local Aggregators and the ONS

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© 2010 GS1

TSD Framework Vision

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© 2010 GS1

B2C PROJECT BOARD UPDATE

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© 2010 GS1

B2C Project Board

Objective: Champion the B2C projects Board Co-Chairs: Mike McNamara (Tesco) and Jerry S.

Wilson (Coca-Cola) Project Leader: Malcolm Bowden Members:

Retailers: Gerd Wolfram (Metro), Pierre Blanc (Carrefour), Meg Greenhouse (Walmart)

CPG Manufacturers: John S Phillips (PepsiCo), Vanderlei Santos (Nestlé), Milan Turk (P&G)

MOs CEOs: B. Carpenter (US), J. Pretzel (Ge), G. Lynch (UK), P. Georget (Fr), R. Florez (Co), M. Palazzolo (Au) and N. Florin (GS1 Europe)

Academia: Prof. Elgar Fleisch (AutoID Labs - EHT Zurich) TCGF: Sabine Ritter

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© 2010 GS1

Proposed Action

1. Amalgamate the existing GS1 Experts Group with the CGF Business Needs Group to become the GS1/CGF B2C Business Needs Group

2. Set the agenda of the group to be:1. The requirements of the B2C Project Report

2. The Phase 2 attribute requirements

3. The champion of adoption by TCGF companies

3. Align local/regional B2C Groups with the new GS1/CGF B2C Business Needs Group with individual liaison members

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© 2010 GS1

NEW B2C OrganisationGS1 MB

1. Champion B2C projects.

2. Help to provide strategic direction.

3. Help to remove barriers.

4. Help to reach out to key stakeholders.

GSMP Work Groups

1. Provide feedback on B2C proposals

2. Develop business and technical needs

3. Manage operational aspects for pilots and deployment of standards

4. Co-ordinate their company involvement in providing data at a country level

Business needs and operations

B2C Project Board

EPC Board

GDSN Board

Standards Development

1. Develop standards

2. Develop guidelines

3. Enable certification

GS1/CGF B2C Information

Business Needs Group

Projects• Trusted Source of Data • Digital Coupon• Barcodes AIDC

LT

MAL

LT

Regional Work

Groups

1. Develop regional needs

2. Manage local deployment

Examples:

North America B2C Alliance

GS1 in Europe MobileCom Group

Liasons

Local needs

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© 2010 GS1

NEXT STEPS & WORK PLAN

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© 2010 GS1

Next Steps

Phase 1 Pilot completed - end December Produce B2C Project Report (see attachment)

Covering Business issues: roles/responsibilities, data access control, certification, implementation guides

Financial issues: cost estimates, pricing guidelines Data Accuracy issues: GTIN allocation, change management,

versioning, Trustmark/Seal, data conflicts

Phase 2 engagement with TCGF work group GSMP Standards Development Aggregators implement & test new architecture Phase 1 Beta Test to engage with more MOs, Brands

and global IAPs

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© 2010 GS1

Project Report

Teams from GS1 B2C Experts group together with TCGF B2C Information Group to work on main sections of the report: Vision and roadmap Business Participation

Brands (Retail & CPG) GDSN Datapools 3rd Party Data Providers Data Aggregators IAPs GS1 (GO & MOs)

Operating Model Global Costs Estimates Pricing Model

Data Management Data Accuracy/Quality

GTIN allocation, Variety Packs, Data Uniqueness Data Authenticity/ Integrity

Trustmark/Seal Change Management

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© 2010 GS1

Phase 1 - Beta Test Objectives

Gain learnings on the Proposed Architecture (no Gateway)

Allow more MOs/Aggregators to participate Encourage more Brands to participate Maintain the working infrastructure Allow data to be offered to consumers for additional

learnings?

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© 2010 GS1

Beta Test Description

Reuse existing GDSN standards for data exchange between aggregators

Reuse B2C pilot data model for data exchange between IAP and aggregator

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© 2010 GS1

TSD Service Availability

1. Local TSD Service available to consumers: Depending on the country and some will start in Q2 2012 (no interoperability between countries)

2. Global TSD Service available to consumers (Beta Test of global interoperability): Starting in Q3 2012

3. Global TSD Service available to consumers (Full global interoperability): Starting in Q1 2013. This assumes global standards are approved in Q4 2012

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© 2010 GS1

Role of TSD in GS1

1. TSD is a global project for all MOs

2. GS1 to develop long term Vision and Roadmap

3. GS1 MOs to plan on how to join the agreed Roadmap

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© 2010 GS1

DRAFT

Work in progress or planned Work finalised or near closure

20132012

TSD STANDARDS DEVELOPMENT: Messages, Data Model

BETA Plan

POC

Ph. 1 Pilot

Work Proposed for Approval

GS1/CGF Phase 2 Proposal

Project Report (incl. Op. Model)

Version 001 – Dec 2011 DRAFT

BETA Spec

GLOBAL BETA & PRODUCTION RELEASES

B2C TSD Work Plan (DRAFT)

LOCAL TSD SERVICES: Using Global Data Model – NO INTEROPERABILITY

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GS1 OGSMs FY2012/2013Preliminary

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DRAFT

For more details, see Appendix 3

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© 2012 GS1 Driving Momentum Together

GS1 Annual Business Planning Process

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© 2012 GS1 Driving Momentum Together

Top 5 Priorities 2012/15

1. Continue strengthening our Core: providing Excellent Service to our Core Strategic Sectors (Retail, Healthcare, and Transport & Logistics) by driving the GS1 System (AIDC, eCom, GDSN, and EPC)

2. Become a key player in the connected world (internet) by:• Business-to-Consumer (B2C)• Data Quality (DQ)• Visibility

3. Winning and engaging New Strategic Sectors

4. Step-change GS1 Brand Awareness by implementing the new Brand Architecture

5. Continue developing a world-class, interdependent organisation

76Driving Momentum Together

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© 2012 GS1 Driving Momentum Together

OGSM link to Strategy(Objectives – Goals – Strategies – Measures)

Roles & Responsibilities

• General Assembly

• Management Board

• Advisory Council

• GS1 Leadership Team

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© 2012 GS1 Driving Momentum Together

Key Development Initiatives FY11/12 - FY12/13 Preliminary

KEY INITIATIVES FY11/12 - FY12/13 Owner FY11/12 FY12/13

INFLECTION POINTS

B2C – Trusted Source of Data (TSD) Malcolm x X

Data Quality (DQ 2020) Sally x X

Visibility Patrick x X

RETAIL

Electronic Article Surveillance II – Item Level Embedded Tagging Kerry x X

B2C – Digital Coupons Cameron x (1)

Anti-counterfeiting (cross sector; also Healthcare) John x (1)

HEALTHCARE

AIDC in Healthcare 2 Ulrike x X

Traceability in Healthcare II Ulrike x X

TRANSPORT & LOGISTICS

Transport & Logistics (Standards) Audrey x X

eSeal Paul (2)

eRail (PDD to be prepared by GS1 in Europe (Bo Raattamaa) Paul (2)

NEW SECTORS

Financial Services (MO Discovery by GS1 US) Bob (US) x (1)

Automotive/Component Parts ID (MO Discovery by GS1 Germany) Jörg (DE) x (1)

Food Services Paul (2)

eTailers (Discovery) tbd (2)

INFRASTRUCTURE

Bar Code Conformance Alignment Andrew x X

GLN Registries Framework/Infrastructure Pete x (1)

GDSN Major Network Release and Certification Event Susie (1)78

DRAFT

(1) Dependent on outcome of work done in FY11/12

(2) To be confirmed

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© 2012 GS1 Driving Momentum Together

Key Initiatives FY12/13 – Where to Play (1)Preliminary

KEY INITIATIVES FY12/13

Owner Objectives

Electronic Article Surveillance II (EAS II)

Kerry • Consumers concerned with privacy may want items in their order with embedded tags to be identified and then demand these tags be ‘disabled’ before they leave the Point of Sale

• Security needs around these capabilities are included in the both UHF and TDS standards• Retailers need both UHF and TDS standards to be ratified to build a solution for Consumer Choice for EAS

Item Level Tagging with embedded tags

B2C – Digital Coupons II

Cameron • Development of phase 2 standards (to be decided)• Define pilot

Anti-counterfeiting John Dependent on the outcome of the work undertaken in FY11/12 (to be decided)

AIDC in Healthcare II Ulrike The GS1 System needs to provide standards for the global HC stakeholders in a consistent manner.• Level Below the Each / Unit Dose & UDIR - Complete the portfolio of GS1 AIDC standards of healthcare to the

level of identification which is important for bedside scanning and ensuring patient safety.• HC AIDC Phase 2 - Provide continuous maintenance and evolution of the relevant GS1

standards/documentation to keep current with the growth of the Healthcare industry’s needs for identification and critical items in upcoming regulation.

Traceability in Healthcare II

Ulrike • Continue development of eCom and EPCglobal Standards for Chain of Custody/Chain of Ownership (CoC/CoO; aka Pedigree) and Product Identifier Authentication (PIA)

• Continue updates to identified Standards for Chain of Custody/Chain of Ownership (CoC/CoO; aka Pedigree) and Product Identifier Authentication (PIA)

• Update Global Traceability Standard for Healthcare (GTSH) and GTSH Implementation Guideline; scope extended to reflect event sharing model(s) and (Trading Partner to Trading Partner) Product Recall

Transport & Logistics (Standards)

Audrey • Drive adoption of GS1 Logistics standards by our core users• Develop and implement new GS1 EDI standards amongst core users and T&L operators• Drive adoption of GS1 visibility standards amongst T&L operators

eSeal Paul Creation of requirements and changes to standards to improve the management of container tracking at seaports by utilizing EPC RFID technology to facilitate security, visibility, and traceability (to be confirmed)

eRail Paul Dependent on the outcome of the work undertaken in FY11/12 (to be decided)

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DRAFT

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© 2012 GS1 Driving Momentum Together

Key Initiatives FY12/13 – Where to Play (2)Preliminary

KEY INITIATIVES FY12/13

Owner Objectives

B2C – Trusted Source of Data

Malcolm The ultimate objective is to be recognized as the Authentic Source of B2C Data to support the communication of trusted data between brand owners, retailers, internet application providers, government, and consumers and shoppers using internet and mobile devices by leveraging GDSN.

Data Quality (DQ 2020)

Sally Increase Global knowledge of DQ costs/returns to enable GS1 better support the community with standards, tools and processes which can help the Industry obtain projected benefits from users and MOs DQ Management Programs.  Report to include proposal on actions required to achieve full Data Quality.

Visibility II Patrick • Strengthen the GS1 brand positioning through the umbrella concept of visibility and strengthen the perceived value of GS1 membership by bringing it closer to key business processes

• Drive adoption of GS1 standards enabling visibility, leverage EPCIS when relevant

Bar Code Conformance Alignment

Andrew • Ensure that bar code test center guidelines are sufficient to achieve repeatable results in test centers• Ensure bar code verifiers tolerances area sufficient to achieve repeatable results.• Ensure bar code conformance methodology is sufficient to achieve repeatable results.• Develop Ohio University test plan to review Application Standard minimum quality levels, to ensure that they

are not too restrictive.• Develop recommendation for mutual recognition of MO’s bar code test centers.• Develop proposal for whether accreditation of third party laboratories is practical/necessary.

GLN Registries Framework / Infrastructure

Pete Development and implementation of the GLN Registries Infrastructure.Dependent on the outcome of the work undertaken in FY11/12 (to be decided)

GDSN Major Network Release & Certification Event

Susie GDSN Major Release and Certification event encompasses Modular Item and current user request backlog.  Supports the growing GDSN network comprised of 30+ CDPs with varying frameworks, serving more than 142 Countries and thousands of users from multiple sectors. (to be decided)

Financial Services US Dependent on the outcome of the work undertaken in FY11/12 (to be decided)

Component Parts ID GE Dependent on the outcome of the work undertaken in FY11/12 (to be decided)

Food Services Paul Development Implementation Guideline and MO Deployment kit (to be confirmed)

eTailers tbd Understand eTailers process and develop strategy (to be confirmed)

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DRAFT

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© 2012 GS1 Driving Momentum Together

Key Deployments FY11/12 - FY12/13Preliminary

KEY DEPLOYMENTS (*) FY11/12 – FY12/13 Owner FY11/12 FY12/13

RETAIL

Order-to-Cash (O2C) Nora x x

Electronic Article Surveillance phase I (EAS I) / Item Level Tagging tbd x

Product Recall (Canadian Solution) John x x

Product Recall (Standards) John x

Global Traceability Programme Diane x x

Sustainability Metrics (GPPS) Diane x

B2C – Digital Coupons I Cameron x

Fresh Foods Greg x

HEALTHCARE

GDSN in Healthcare Ulrike x x

TRANSPORT & LOGISTICS

Logistics Interoperability Model (LIM) Audrey x x

CROSS SECTOR

GLN Registries Framework Pete x

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(*) The objective of Deployment projects is to train and support GS1 MOs on newly completed developments

DRAFT

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Key Initiatives FY12/13 - How to WinPreliminary

1. Drive deployment to MOs of new standards and services

2. Continue building GS1 Brand Equity• Strengthen GS1 Value Proposition• Step-change GS1 Brand Awareness by leveraging 40th

Anniversary in 2013

3. Strengthen Interdependency• ICC (Internal Compliance Committee)• KAM (Key Account Management)• GO Interdependency: High Performance Organisation (HPO)

4. External Relations• Step-change Government Relations

5. GSMP Best-in-Class

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© 2012 GS1 Driving Momentum Together

Headcount (FTE) by Initiative FY12/13

83

DRAFT

Confirmed initiatives only

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© 2012 GS1 Driving Momentum Together

Headcount FY12/13 vs FY 11/12

84

DRAFT

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• Brand Awareness Research• Brand Architecture

GS1 Global Branding

February 2012

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© 2012 GS1 Driving Momentum Together

GS1 Brand Awareness Research 2011

• Six countries• Australia, Canada, France, Mexico, US, Japan

• Sectors• CPG/Retail: Manufacturers and Retailers (all countries)• Apparel: Manufacturers and Retailers (US only)

• Sample• 450 telephone interviews carried out by TNS from in Sep/Oct 2011• 50/50 split: Senior Management/Operational• 40/60 split: Large/SME

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Methodology

Objective

Measure brand awareness and equity for GS1 and EPCglobal brands

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© 2012 GS1 Driving Momentum Together 87

Unaided Brand AwarenessWhich organisations that develop global standards for use in the supply chain do you know, even if only by name?

Pre-2005 Brands

ISO

GS1

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

6%

7%

18%

All mentions of EAN, UCC, ECCC, GENCOD, AMECE

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Unaided Brand Awareness (RFID)Which organisations that develop RFID (Radio Frequency Identification) standards do you know, even if only by name?

EPCglobal

GS1

0% 5% 10% 15% 20%

0%

11%

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© 2012 GS1 Driving Momentum Together 89

Aided Brand AwarenessHave you already heard of the following organisations?

TCGF

ECR

EPCglobal

ISO

GS1

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

5%

19%

21%

75%

81%

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© 2012 GS1 Driving Momentum Together 90

Unaided Brand EquityWhich services and activities do you associate with GS1?

Don't know

RFID

Barcode Verification

Supply Chain Managment

Traceability/Recall

Logistics/Shipping

EDI/eInvoice

Product Catalogue/Data Sync

Standards Development

Barcodes

0% 10% 20% 30% 40% 50% 60% 70%

5%

3%

4%

4%

5%

6%

10%

17%

21%

64%

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© 2012 GS1 Driving Momentum Together

Brand ExperienceHow do you rate GS1 on a scale of 1-10? Unaided likes/dislikes

4 2 15 3678910

54% 5%Likes include:

• Good service• Sets industry standard• Good system/products• Informative

Dislikes include:

• Poor service• Too complex• Too expensive

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Perception of GS1 BenefitsTo what extent do you agree/disagree with the following statements [5 statements of brand benefits]?

92

4 2 15 3

Efficiency 71% 7%

Safety 59% 8%

Sustainability 57% 7%

Collaboration 66% 7%

Visibility 71% 7%

Agree Disagree

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© 2012 GS1 Driving Momentum Together

Next steps

• Working with MOs to draw conclusions and actions. Early input:• Positive feedback on insights from research• Agreement to repeat research in 18-24 months• Request to cover other sectors (e.g. healthcare)• Discussion on research model: global/local coordination

• Analysis of subgroups. Initial findings:• Senior management less engaged that operational• Small companies less engaged than larger companies• Larger companies positive but more critical than SMEs

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GS1 Brand Architecture Update

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New Brand Architecture roll-out

• Many MOs already rolling out, very good feedback so far. Target date for full roll-out: end 2013.

• Next steps : Develop measurement process of adoption with the Brand Architecture MO Marketing Team• On a country by country basis• Look at marketing collateral (website, new

publications, new presentations...).

1. Use of GS1® logo

2. No sub-brand logos

3. Focus on solutions rather than products

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© 2012 GS1 Driving Momentum Together

New GS1 Strategy Booklet 2012

• Proposal in Toronto to have a global GS1 Strategy booklet• Not to be updated every year,

but when necessary• With new annual report cover

page as permanent design• With personalised MO insert

• Launch at the Global Forum in Feb 2012

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Discussion on GS1 logo

• Discussion at Toronto Board meeting (Oct 2011) • “Universal” GS1 logo vs. GS1 country logo• Name of organisation remains the same and GS1

Country included on all documents in text

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© 2012 GS1 Driving Momentum Together

• Common practice is for a “universal logo” and a common visual identity, while allowing for local solutions

• Adopted by companies like DHL, Cisco, IBM, Microsoft…

• Analysis of legal & business implications with Brand Architecture MO Marketing team

• For approval by GA in May 2013

Discussion on GS1 logo

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IBM Australia

IBM US

IBM China

IBM DK

Example:

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TCGF Update

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© 2012 GS1 Driving Momentum Together

TCGF: Strategic Pillars

1. Emerging Trends

2. Sustainability

3. Safety & Health1. Food Safety

2. Health & Wellness

4. Operational Excellence

5. Knowledge Sharing

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Emerging Trends

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• Definition of broader scope for the pillar• Identification of top level forums and institutes to

regularly review global shaping forces, primary global emerging trends and sub‐trends that will shape the world in the next 5 to 20 years.

• Development of process for trend review and evaluation (criteria and beyond), covering workshops in countries and regions as well as potential working groups

• Review of trends• Recommendation to the Board with a list of some

specific action areas raised for the consumer goods industry

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© 2012 GS1 Driving Momentum Together

Sustainability (1 of 2)

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1. Deforestation: focus on Palm Oil, Soy, Paper & Board and Beef

2. Product Sustainability Measurement: Partnering with the Sustainability Consortium to create a globally agreed approach to measuring and communicating product lifecycles

3. Refrigeration: focus on signaling the supply side of the industry the collective intention to move out of HFCs into ‘natural refrigerants’ and developing a roadmap to overcome existing barriers

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Sustainability (2 of 2)

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4. Glossary: The glossary sets out common definitions for sustainability “jargon” and has been completed. It has been checked by experts in CGF companies and “peer reviewed” by some external parties. It has been published

5. Global Packaging Protocol: Final report completed. It was agreed to continue the work on integrating the GPP measurement system into the global GS1 Global Data Dictionary

6. Waste: A working group on Waste met for the first time in September 2011. The group will come back to the Steering Group with a recommendation in March. If agreed this will come to the Board in June 2012

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Health & Wellness

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1. In June 2011, the Board of The Consumer Goods Forum approved the Health & Wellness Framework of Actions

2. The Resolutions on Health & Wellness:• Access & Availability• Product Information & Responsible Marketing• Communication & Education about Healthy Diets and Lifestyles

3. Along with the approval, the Board has asked the Health & Wellness Core Team to work on implementation plans of the resolutions as well as pursue a clearer understanding of the consequences and needs of ageing populations

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The Consumer Goods Forum Operational Excellence Strategy

Bob McDonald & Greg Wasson

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Focus Points for Today

1. Why participation in the annual CGF Global Scorecard survey is valuable to every company in this room (and for us as an Industry Association).

2. The work we need to do to help ensure that consumers get the right information when they are searching for our products on the internet.

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CGF Global Scorecard Tracks the implementation of GS1 Standards/Processes and resulting business benefits

2003 2004 2005 2006 2007 2008 2009 20100

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$0.0

$0.6$0.7

$1.0

$1.8

$2.2

$1.8

$2.39099

Revenue # of Scorecards

1.Using GS1 Standards and utilities delivers better business results

2.The data in the scorecard helps set priorities and make choices

3.You can’t use the scorecard if you don’t have data in it!

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CGF Global Scorecard Can you improve business results by implementing GS1 Standards?• We asked IBM to analyze the data and draw

conclusions between GS1 Standard implementation and hard business improvement.

• The answer was an unequivocal YES!

Companies implementing:• Lower distribution costs • Increased Invoice accuracy• Lower order to delivery lead

times• Better in-stock availability• And increased service levels

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CGF Global Scorecard Use the scorecard data to understand start-up costs, establish priorities and make choices

Example from last year’s analysis:• Costs come down/service improves when orders are transacted

electronically. • Not applying capability to businesses in Asia. • Not new ground… we know how to do it and we know the value we get.

Key Performance Indicators

Global Weighted

Avg

NA Weighted

Avg

WE Weighted

Avg

CEEMEA Weithted

Avg

Asia Weighted

AvgImplementation Measures % of consumer units allocated a Global Trade Item Number 90.6 99.6 91.9 83.1 99.9% of cases/cartons/inners allocated a Global Trade Item Number 74.5 91.6 76.8 43 97.3% of pallets/unit loads labeled with Serial Shipping Container Code 58.4 75.1 60 32.2 12.6% of shipping or receiving locations that have been allocated a Global Location Number

56.2 56.1 75.6 44.4 17.6

% of orders transacted via EDI 52.5 60.8 57.1 48.7 24.6 % of invoices transacted via EDI 41.5 67.9 41.6 41.6 9.7% of shipments for which a despatch advice was transmitted via EDI 30.5 48.4 42.5 9.2 4.8% of shipments for which a receiving advice was transacted via EDI 22.5 20.6 28.2 2.7 1.6 % of sales with synchronized master data between trading partners via the GS1 Global Data Synchronization Network (GDSN)

22.8 37.4 13.8 1.1 0.6

of SKUs with master data loaded into a GS1-certified data pool (% ) 74 94.7 53.6 21 20.3 % of active SKUs where the master data has been synchronized using the GS1 Global Data Synchronization Network

54.8 83 12.2 10.2 19

% of GTINs that are catalogued consistently with a GS1 Global Product Classification

70.8 93.6 61.1 18.9 12.8

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CGF Global Scorecard 2011 Compliance Scorecard effort begins in January

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© 2012 GS1 Driving Momentum Together

Knowledge Sharing & People Development

1. Leverage the TCGF’s USP as a Knowledge Sharing platform

2. Align our strong portfolio of events to our mission

3. Develop working groups – the soul and essence of the TCGF

4. Expand & engage the larger membership

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Future Meetings

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Future GS1 Meetings

2012

General Assembly 21-23 May (Cartagena, Colombia)

Management Board Meeting 22 May (Cartagena)

Management Board Meeting 6-7 November (Geneva)

2013

Global Forum 18-22 February (Brussels)

Board Executive Committee Meeting 20 February (Brussels)

General Assembly 20-23 May (USA)

Management Board Meeting 21 May (USA)

Management Board Meeting 30 October (Shanghai)