gs1 mobilecom plenary diane taillard, gs1 chris adcock, gs1

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GS1 MobileCom Plenary Diane Taillard, GS1 Chris Adcock, GS1

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Page 1: GS1 MobileCom Plenary Diane Taillard, GS1 Chris Adcock, GS1

GS1 MobileCom Plenary

Diane Taillard, GS1

Chris Adcock, GS1

Page 2: GS1 MobileCom Plenary Diane Taillard, GS1 Chris Adcock, GS1

© 2010 GS1

Today’s multi-channel consumer

Social Media

Search

Mobile

Print

TVIn-store

Packaging

Web

Page 3: GS1 MobileCom Plenary Diane Taillard, GS1 Chris Adcock, GS1

© 2010 GS1

What does it mean for brands and retailers?

• Integrated multi-channel experiences• Compelling value propositions• Relevant, accurate information

Page 4: GS1 MobileCom Plenary Diane Taillard, GS1 Chris Adcock, GS1

© 2010 GS1

GS1 MobileCom is working to unlock the potential of the mobile channel

A multi-stakeholder steering committee established

Over 500 people and 200 organisations currently focus on adoption of open standards to support mobile commerce

Page 5: GS1 MobileCom Plenary Diane Taillard, GS1 Chris Adcock, GS1

© 2010 GS1

Focus on Extended Packaging (and Mobile Coupons)

Extended Packaging

Consumers access to trusted product information or related services via their mobile phone

• Which barcodes to use? GSMP Multiple Bar Codes Work Group to respond

• How to access trusted product data? GS1 B2C Steering Committee to develop

Mobile Coupons• Business need identified• Industry costs being estimated for submission to

Retail Value Chain Industry User Group

Page 6: GS1 MobileCom Plenary Diane Taillard, GS1 Chris Adcock, GS1

© 2010 GS1

B2C an essential area for GS1 and the future value chain

• GS1’s 2020 strategy defines four pillars:

• GS1 System• Data Quality• Visibility• Business-to-consumer (B2C)• B2C is about enabling companies to

meet the needs of today’s and tomorrow’s consumer through the sharing of product data

Page 7: GS1 MobileCom Plenary Diane Taillard, GS1 Chris Adcock, GS1

© 2010 GS1

B2C Steering Committee

• Scope: create an operational and business plan to allow access to trusted product data by Dec 2010

• Draft proposal (straw man) being circulated with key users and at Management Board level

Page 8: GS1 MobileCom Plenary Diane Taillard, GS1 Chris Adcock, GS1

© 2010 GS1

GS1 Trusted Source Of B2C Data

• Key drivers:• Consumers – increasing trend to base purchase decisions on

digital information• Brand Owners – concerned to ensure that accurate product

information is delivered to consumers through digital channels• Regulators – increasing requirements to provide consumers

with more information• Internet Application Providers – need sources of trusted

product information to build value of services

• 14 GS1 Member Organizations conducting 26 pilots

Page 9: GS1 MobileCom Plenary Diane Taillard, GS1 Chris Adcock, GS1

© 2010 GS1

GS1 Trusted Source Of B2C Data

• Enabling access to trusted data• Leverage existing GS1 standards• Leverage existing GS1 standards based infrastructure• Enable linkage to accurate product data

• Product master data• Extended product data e.g nutritional information, allergy

information etc• Direct access to relevant site

• Critical success factors• Broad industry adoption and usage• Data quality

Page 10: GS1 MobileCom Plenary Diane Taillard, GS1 Chris Adcock, GS1

© 2010 GS1

Making the most of Amsterdam

Make the most of this week:

• Retail Value Chain Plenary: Tue am• Mobile Coupons meeting: Wed am• Multiple Bar Codes Info Session: Wed pm• GS1 MobileCom Plenary: Thu am• GS1 MobileCom Dinner: Thu evening

Talk to Diane and the team!