gsjbcn11 "super bakery"
DESCRIPTION
This Project is Done in Barcelona for the GSJAM 11TRANSCRIPT
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GSJ BCN 11 Super Bakery
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• I can make it so..! • Quick and effec,ve • Simple • Organiza6on
Appearance • WOW! • New face • Transformation
Double Life
Positive Purpose • What I can give others • May I help You ?
Special Strength • Some one that dose what I cant. • Extraordinary • Exceptional
• Incognito • Double personality
Time
WHAT “SUPER HERO” CONCEPT MEANT TO US!
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Routine = boredom
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How can we solve boredom?
• With Extraordinary experiences • In a Quick and effective way • Unique and customized
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GlobalTrends
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Cuztomization
Collaboration
social micropayment
Blogger
Musician
Reader
Viewer
Listener
Viewer
Listener
Film Maker
$
$ $$
Artist
Generosity
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What other businesses are doing …
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Experience pack gifts/TV
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Persona
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Age: 36 years old Sex: Woman Nationality: Spanish Resident: Barcelona Education: office management education
Maria Sanchez
• Lives a boring routine life.
• Works as a secretary
• Unambitious
• Has no time for fun
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Super Bakery WE BAKE “WOW”
EXPERIENCES!!
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WE BAKE “WOW”
EXPERIENCES!!
Super Bakery
MARIA
MARIA
Give WOW Experience
Crowd source Experience for Maria
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Scenario
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Maria is sad :( , depressed. Her network of friends... We want to help Maria, to make her
happy
But what?
1 2
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They find the Super Bakery and they like it. It makes things easiers: helps them to chose, plane and organize
They register and describe her friend Maria and their group needs.
María likes...
3 4
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The Super Bakery (community and SME work and propose 3 options.
The super bakery gives details and ask for actions, and helps the friends to create the surprise.
5 6
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Is the D day: the friend giver Maria the Surprise. The take pictures
WOW
7 8
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I got Baked !!!
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Thank You!