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GSMA OneAPI Gateway

It's a Cross Carrier play

Here's where APIs get really exciting!

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Introductions

Caroline Lewko, WIP Pauline Chay, GSMA George Ranallo, TNS Margaret Tham, TELUS Chris Mitchell, TELUS David O’Neill, Viafo / WIP DEA Bill Lee, WIP DEA

Thanks to DigiBC, Wavefront, Fasken Martineau

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GSMA OneAPI Gateway

Mobile App Trends

What is OneAPI?

What is GSMA OneAPI Gateway?

Who are the players?

How does OneAPI help Developers?

What are the possibilities and use Cases?

Find out more– Business Track– Technical Track– Or Go straight to: http://oneapi-gw.gsma.com/

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Smartphone Penetration with the Three Main Canadian Carriers

BELL

52%

Rogers

60%

TELUS

56%

Source: 2012 Q1 reports - TELUS

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What do People do with their phones?

Telephony (27 min)

Mail (7 min)

Web (10 min)

Other! Maps, games, social (40 min!)

Source: KPCB Top Mobile Internet Trends Report

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OS breakdown by smartphone (US):

1

42%

27%22%

6%

Android

IOS

BlackBerry

Microsoft

Source: ComScore, July 2011

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How do Canadians discover mobile content?

Percentage05

1015202530354045

18

45

17 20

Short Code App StoresCarriers Direct

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APIs are Everywhere.Content, Device, Network.......

http://www.flickr.com/photos/krazydad/4118180/sizes/z/in/photostream/

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Mobile is going web

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Big Data and the Cloud are huge!

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One too many = fragmentation

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We need solutions to simplify development.

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Just Launched – GSMA OneAPI Gateway

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First in Canada!

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What is OneAPI?

What? A set of open network APIs (OneAPI) that can be supported across different mobile carriers and an agreed standard for network APIs

Why? To allow developers to access valuable carrier services in consistent fashion

How? Lightweight REST based APIs aimed at easily application integration

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What is GSMA OneAPI Gateway?

A platform allowing application developers to access the SMS, Location and Billing APIs.

Connects the 3 major Canadian carriers (Rogers, Bell, TELUS) with OneAPI and access to 93% of Canadian mobile subscribers.

A single implementation of your app works across all carriers - better services for less work

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Who is involved

Canadian operators

.....And more to come

& YOU! Developers, Brands,

Web designers, Enterprises....

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Developer Community

Standardized APIs

GSMA OneAPI Gateway Architecture

Obligatory cloud slide

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So what can you really do with it?

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Did you ever wonder why Americans can only text to an AT&T #?

(only 32% of the US market)

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With the OneAPI Gateway you can reach 93% of the Canadian market!

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How to get Lost. Ever try to get a GPS fix downtown

Vancouver?http://peterfalkner.photoshelter.com/image/I0000oVkyzXDgSCg

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How to get found! Network Location APIBetter accuracy, cluster phones,

nicer on batteries, in building, back end processing

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Billing slideCollect payment on the Carrier billBilling that you control.

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OneAPIONE contract

with GSMA

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The possibilities when you only have to work with one piece of

paper!

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Direct Carrier billing implement fast and easy

1) Click to purchase 2) Opt-in & receipt via SMS 3) Charge to mobile phone

– Enhance the user experience with interactive OneAPI services

– Simplify the purchase flow and increase sales conversion

– Leverage the carrier for billing and collection

– Higher conversions

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Ready to get started?

http://oneapi-gw.gsma.com

Deep Dive Break outs

1. Business and marketing – Stay in this room

2. Technical Session with Developer Evangelists (Bill Lee and David O’Neill) –

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USE CASES

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Use Cases

The GSMA OneAPI Gateway has been in operation since May 2012.

Live applications from a base of 300 developers were demonstrated at

MWC’12.

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www.winicabs.com

WINICabs locates and routes the call of the customer directly to the closest available taxi using location, SMS and mobile payment features of the OneAPI platform. Operational in Dublin in January 2012

WINICabs

Payment

SMS

Location

Application Gateway Carrier

WiniCabs

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www.viafo.com

Cross platform application driven from the cloud. Premium content delivered to the user and billed to their phone, made available for download through push and multiple ways of interacting and launching content

HTML5 “Magazine” App

Payment

SMS

Location

Application Gateway Carrier

VIAFO

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www.mobisolutions.com/en

MobiKid locates kids via their phone. It works with any phone, features including call control (panic call), messaging (phone number authorization, sms filter) and social networking (integrated with Facebook, etc).

MobiKid

Payment

SMS

Location

Application Gateway Carrier

MobiSolutions

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www.telemessage.com

The TeleMessage Messaging Gateway includes various interfaces for content providers, enterprises and Facebook Developers to send out messages (mainly SMS/MMS but also Voice, Fax and email) to customers and employees and locates a device on a map

Messaging Gateway

Payment

SMS

Location

Application Gateway Carrier

TeleMessage

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www.codeeta.com

An online service that supports creation of web modules for integration into programs e.g. ecommerce and marketing (Forms, payments, content). This in turn allows their customers to drive their business online.

Codeeta

Payment

SMS

Location

Application Gateway Carrier

Codeeta

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http://oneapi-gw.gsma.com Open registration process with standard terms and conditions for

all developers

After registering, immediately start testing your applications using the limited live test environment/Sandbox

Free credits to test your application with SMS and Location APIs with up to three test numbers or Payment services can be tested using the Sandbox environment.

When you are ready to go live, select ‘Promote to Production’ to submit your application for approval by the carriers for live access.

Sign up now

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Qs

Where do App Stores fit in this? Stats of web apps/html5 – Do you offer discoverability? What kind of mashups are possible? How long will approvals take? Which APIs will open next / next in Roadmap? What is the best way for aggregators to benefit / additional services can be

offered? What are conversion rates? How does the billing API fit with other billing options? Where does WAC fit? How does testing work? How long does it take to launch a service on OneAPI? Go to market

timeline What’s next after Canada?