gsmi/we first slides

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@simonmainwaring#WeFirst

1. Global Recession


2. Consumer Distrust


3. Connected Citizens


Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values


Contributory Consumption: Zynga using the sale of virtual goods for emergency relief


Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability


Brand Goodwill: Nordstrom enters NYC with charity store


For Profit/Cause Integration: TOMS Shoes and Eyewear


Non-Profit Brand Storytellers: charity: water


Brand/Non-Profit Partnerships: Made For Good


Brand Accountability: BrandKarma.com


Brand/Customer Partnerships: Socialvest online/mobile platform


Brand Collaboration: Nike Environmental Design Tool


Citizen Activism: #OperationCupOfTea


Mobile Brand Accountability: GoodGuide customer app


Kiip: Social Gaming as OS + Social Currency + Mobile Content

Thank You.

@simonmainwaring

[email protected]

For these slides and free We First video, email:[email protected]

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