gsrtc bus advertising
TRANSCRIPT
GSRTC Bus Advertisement
About GSRTC Bus Advertisement
2500 screens are installed inside 2500 GSRTC buses that ply between Ahmedabad and other cities in Gujarat.
7 million passengers use these buses every week (~1 million every day) and this number is backed by the ticket sales numbers as published by GSRTC.
7 million as a number is higher that most popular GEC & News channels in Gujarat. These 32" LED screens are installed on a high panel behind the driver's seat and is visible to all in the bus.
Passenger Profile of GSRTC Bus Advertisement
Age: 12+
Gender: Male (60%) & Female (40%)
SEC: B, C & D Occupancy: 95%
Reach: 7 million passengers / week
Travel time: 1.5 hours to 6 hours
Content of GSRTC Bus Advertisement
Recorded content is played from 7 AM to 10 PM on the bus.
The content is related to movies, songs, stand-up comedies, Gujarati plays, Bollywood updates, gossips and some live content as well on the latest news, stock updates, sports & weather updates in the form of scrolls.
Execution of GSRTC Bus Advertisement
These screens are live from 7 AM till 10 PM
Promos can be of any duration between 10 and 60 seconds
Each 30 minutes show has 22 minutes of content and 8 minutes of ads
Promos can go live within 48 hours after getting the DVD / link of the promo
A web software is provided to see the content live on screen to monitor ads
The creative can be in AVI or MPEG2 format
Video size should be 720 x 576 pixels
Audio 128 KBPS / 256 KBPS and audio levels should be 10 DB
Advertise NowTo know more & obtain pricing details please visit : www.TheMediaAnt.com or call (0) 80674-15510 for immediate assistance.