gsrtc bus advertising

6
GSRTC Bus Advertisement

Upload: the-media-ant

Post on 20-Aug-2015

20 views

Category:

Business


2 download

TRANSCRIPT

Page 1: GSRTC Bus Advertising

GSRTC Bus Advertisement

Page 2: GSRTC Bus Advertising

About GSRTC Bus Advertisement

2500 screens are installed inside 2500 GSRTC buses that ply between Ahmedabad and other cities in Gujarat.

7 million passengers use these buses every week (~1 million every day) and this number is backed by the ticket sales numbers as published by GSRTC.

7 million as a number is higher that most popular GEC & News channels in Gujarat. These 32" LED screens are installed on a high panel behind the driver's seat and is visible to all in the bus. 

Page 3: GSRTC Bus Advertising

Passenger Profile of GSRTC Bus Advertisement

Age: 12+ 

Gender: Male (60%) & Female (40%) 

SEC: B, C & D Occupancy: 95% 

Reach: 7 million passengers / week 

Travel time: 1.5 hours to 6 hours

Page 4: GSRTC Bus Advertising

Content of GSRTC Bus Advertisement

Recorded content is played from 7 AM to 10 PM on the bus.

The content is related to movies, songs, stand-up comedies, Gujarati plays, Bollywood updates, gossips and some live content as well on the latest news, stock updates, sports & weather updates in the form of scrolls.

Page 5: GSRTC Bus Advertising

Execution of GSRTC Bus Advertisement

These screens are live from 7 AM till 10 PM

Promos can be of any duration between 10 and 60 seconds

Each 30 minutes show has 22 minutes of content and 8 minutes of ads

Promos can go live within 48 hours after getting the DVD / link of the promo

A web software is provided to see the content live on screen to monitor ads

The creative can be in AVI or MPEG2 format

Video size should be 720 x 576 pixels

Audio 128 KBPS / 256 KBPS and audio levels should be 10 DB

Page 6: GSRTC Bus Advertising

Advertise NowTo know more & obtain pricing details please visit : www.TheMediaAnt.com or call (0) 80674-15510 for immediate assistance.