EILEEN BARTHOLOMEW, SVP PRIZES

GSUMMIT, 2014

2

3

4

• Fly 100 km altitude

• Twice in 2 weeks • 3 person crew• Privately funded

ARCA SPACE TRANSPORT

DAVINCI PROJECT CANADIAN ARROW ROCKETPLANE

ARMADILLO

AEROSPACE

STARCHASER PABLO DELEON SCALED COMPOSITES

• 26 teams• From 7 nations• Spending > $100

million

9

10

XPRIZE PORTFOLIO

Awarded

$23.4 Million

Active

$52.2 Million

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PRIZES ARE POWERFULTOOLS FOR INNOVATION

•Encourage new thinkers &

approaches

•Pay only for successful outcomes

•Provide significant financial

leverage

•…It’s not just about the

purse

12p. | NAME OF PRESENTATION, DATE

13

Capital

Markets

Resources

Interesting

Work

Legitimacy

Community

Glory

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CAPITAL

15

MARKETS

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RESOURCES

17

INTERESTING WORK

18

LEGITIMACY

19

COMMUNITY

20

GLORY

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DESIGNING A GREAT PRIZE

1.Offer a sufficient purse

2.Design for after the prize is won

3.Define a difficult but achievable target

4.Offer a clear measure of success

5.Entice broad communities

6.Make it rewarding and simple for teams

7.Have a media-friendly winning moment and tell great stories along the way

WHAT DO YOU PRIZE?