gsummit sf 2014 - “see you tomorrow”: how applebee’s restaurants are retaining hourly workers...
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![Page 1: GSummit SF 2014 - “See You Tomorrow”: How Applebee’s Restaurants are Retaining Hourly Workers and Driving Sales with Gamification by Robin Jenkins @RobinJenkins](https://reader033.vdocument.in/reader033/viewer/2022061202/547c02acb47959b6508b4567/html5/thumbnails/1.jpg)
BEE BLOCKEngage Employees – Motivate For Success
@RobinJenkins #BeeBlock
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WHY GAMIFICATION? (why not?)
Hourly Turnover0%
20%40%60%80%
100%120%140%160%
INSANE TURNOVER
Bank Tellers Industry AverageRMH
125%
73%
27%
AGE OF RMH HOURLY
EMPLOYEES
14-31 32+
73% 16-31 years
old
135%
#MILLENNI
ALS
30%
ENGAGE-MENT CRISIS
Unengaged EmployeesEngaged Employees
70% of em-ployees are unengaged
#BOR
ED
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…BUT HOW TO GAMIFY?
• No employee website or portal
• Bee Block website
• “Bee TV”
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Gamification Tip #1: Give people goals. People love feeling like they are working toward something.
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BEE BLOCK LEADERBOARDS
@RobinJenkins #BeeBlock
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GLOBAL PICTURE
![Page 7: GSummit SF 2014 - “See You Tomorrow”: How Applebee’s Restaurants are Retaining Hourly Workers and Driving Sales with Gamification by Robin Jenkins @RobinJenkins](https://reader033.vdocument.in/reader033/viewer/2022061202/547c02acb47959b6508b4567/html5/thumbnails/7.jpg)
BEE TV
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BEE TV
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@RobinJenkins #BeeBlock
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TECHNICAL WORK
• Identified what data we could pull from current systems vs. what we’d have to manually track • Point of Sale• Neighborhood University (Training)• Employee behaviors
• Custom Manager page to select daily contest winners
• Flexibility Gamification Tip #2: Buy IT beer and/or Red Bull.
You just created a lot of work for
them…
Bee Block (website and TV)
Nitro (Bunchball)
Point of Sale
Statretreiver
Roger Somers: @usyrilusion #BeeBlock
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RESULTS
• Implementation Phase complete 6/20
• Turnover
• Check Average
• Featured Contests
• EngagementSe
pt. 1
3
Oct. 1
3
Nov. 1
3
Dec. 1
3
Jan.
14
Feb.
14
Mar
ch 1
4
April 1
4
May
14
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
140.00%
Turnover
Bee Block Launch
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WHO IS USING BEE BLOCK…
Returning Visitors New Visitors
90% RE-TURN VISI-
TORS
Mobile Phone Desktop ComputerTablet
85% MO-BILE
PHONES
+30,000
SESSIONS+3,000
USERS
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+830
Installs
+15,000
Usages
@RobinJenkins #BeeBlock
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WHAT THE EMPLOYEES ARE SAYING…
“I just wanted to say that I love the new Bee Block app. It’s really an incentive to do well and also to sell certain
things!!! I feel like when I go to work now it’s exciting and we’re in
a game and not only are we taking care of customers but we’re striving to push those things for extra
points and it really makes it fun!! It just makes things more exciting!”
“I’m really enjoying this new contest – great idea and a lot of fun! Thanks for your work in making this an
enjoyable job.”
-- ‘A person that likes competition’
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WORK IN PROGRESS
• Rewards (July 1)
• Guest Experience Measurement (GEM) Scores
• User Interaction
• User Preferences (Day/Night Server)
User
Games
Social
Media
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#BeeBlock@RobinJenkins