gtc west 2012 - social media is not for marketing
Post on 21-Oct-2014
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DESCRIPTION
Social Media is Not For Marketing, a presentation to shatter perceptions regarding the governments use, or lacking use, of social media. High level modalities and strategies to consider. A primer presentation that proceeds presentations from Liz Payne of the City of Walnut Creek, CA and Lon Peterson of the City of Roseville, CA.TRANSCRIPT
Social Media Is Not For Marketing
Social Media: Practical, Powerful: GTC West 2012
Scott Eggert
Scott Eggert@ScottDEggert
Co-founder at ClickSpring (@ClickSpring)
A Sacramento based digital agency specializing in developing and deploying social and digital communications campaigns.
Vice President and Director of PartnershipsSacramento Chapter of the Social Media Club (@SMCSAC)
A club dedicated to elevating the conversation around the professional use of social media throughout the Sacramento Area
GOALS FOR THIS PRESENTATION
Learn something new about social media
Get inspired, consider new ideas about social media
Ask a question about social media
Submit your questions during the presentation@ScottDEggert on Twitter
916-213-8995 via text
SOCIAL MEDIA IS NOT FOR MARKETING
SOCIAL MEDIA IS WHERE PEOPLE GO TO CONNECT
VS
900 Million users
300 Million users
100+ Million users
100 Million users
4 Billion views a day72 Hours uploaded each minute
SOCIAL MEDIA IS FOR LISTENING
SOCIAL MEDIA IS FOR COLLABORATION
SOCIAL MEDIA IS MOBILE
