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23.06.2009 Seite 1
GTZ’s approach to
CSR worldwide
Constanze Helmchen
Center for Cooperation with the Private Sector
GTZ
Regional Conference:
Corporate Social Responsibility in Times of Crisis
Sofia, June 18th-19th, 2009
23.06.2009 Seite 2
GTZ – Who we are?GTZ approach to
CSR worldwide
Quo vadis?
GTZ activities
CSR and development:
issues and understanding
23.06.2009 Seite 3Page 323/06/2009
� We are a government-owned corporation with
international operations.
� We provide viable, forward-looking solutions for political,
economic, ecological and social development in a
globalised world
� We implement contracts for the German Federal
Government and other national and international public and
private-sector clients.
� We provide services that support complex development and
reform processes.
Our Mission
23.06.2009 Seite 4Page 423/06/2009
GTZ worldwideGTZ worldwide
GTZ Head Office, Eschborn und Offices in
Berlin, Bonn und Brussels
Countries with GTZ-Office with special duties
Countries with GTZ-Office
Countries with Development Cooperation Office
Brazil
Bolivia
Chile
Argentina
Peru
Ecuador
Colombia
Honduras
Nicaragua
Costa Rica
GuatemalaEl Salvador
Dominican Republic
Haiti
Paraguay
Maroc
Mauretania
Algeria
Mali
Niger Tschad
Nigeria
Senegal
Guinea
Cote
d‘Ivoire
Ghana
TogoBenin
Cameroon
Democratic
Republic
Congo
Angola
Namibia
Republic of
South Africa
Zimbabwe
Zambia
Mozambique
Tanzania
KenyaUganda
RwandaBurundi
Malawi
Ethiopia
Egypt
PalestineJordan
Saudi-
Arabia
Yemen
VAR
Pakistan
Afghanistan
India
Sri Lanka
Nepal
Bangladesh
Kasachstan
UzbekistanKyrgyzstan
TajikistanAzerbaijanArmenia
Georgia
Ukraine
Rumänien
BulgarienMazedonien
Bosnia-Herzegovina
Kosovo
Albania
Croatia Serbia and Montenegro
Germany
Belgium
Peoples‘ Republic of China
Mongolia
Viet Nam
Thailand
Cambodia Philippines
Indonesia
Russian Federation
• Moskau
• Kaliningrad
• Saratow
• Omsk
• Altay• Novosibirsk
Burkina Faso
••
••
Madagascar
Tunesia
23.06.2009 Seite 5
GTZ – Who we are?GTZ approach to
CSR worldwide
Quo vadis?
GTZ activities
CSR and development:
common issues
23.06.2009 Seite 6Page 623.06.2009
Corporate (Social) Responsibility
23.06.2009 Seite 7Page 77
Differentiating CSR in different contexts
European Union
• Well regulated, strictly
monitored region/
industrialised countries
• Beyond Complicane
• Strong business-case for CSR
• strong stakeholder engagement
• CSR = voluntary
Globally
• Less well regulated regions/
development and transition
countries
• towards complicane
• Weak business-case
• Limited stakeholder
engagement
• Voluntary and actions towards
reaching regulatory standards
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Private Sector
Goals
DevelopmentGoals
Why CSR matters for development agency
Creating jobs and income
Sustainable explotation of natural ressources
Protection of the environment
Stabilization of state sructures at all levels of
government
Improvement of healthcare for the poor
Protection of the world climate
Earning / Profit
Prepration and access to new markets
Qualification of personell
Assurance of product quality
Certification processes for products
Assured purchase of raw materials
Corporate Social Reponsibility (CSR)
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GTZ work with the private sector
• Private ownership beyond contract
duration
• Synergies through efficient use of
resources by the participants
• Transfer of technology &
instruments
• Introducing development
cooperation topics in corporate
culture
• Mobilization of additional
resources for development
Advantages for dev. cooperation:Advantages for companies:
• Neutrality, integrity, credibility
• Country, sector and intercultural
know-how
• Networks with and contacts to
governments, national and
international institutions, NGOs
and labour unions
• Ability to coordinate, mediate and
cooperate
• Consulting and capacity building
• Project planning and management
• Excellent local infrastructure
• Financial and personnel
investment in a project
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Synergies for development and private sector
� Business interest
� Sector-specific know-how
� Financial and personnel
resources
� Mandate/Mission in development
cooperation
� Professional and regional know-
how
� Financial and personnel
resources
Factors
Social, economical and ecological
challenges in the developing country
cannot be managed by governments
alone
…of development cooperation
Basic conditions for investments
in developing countries cannot be
improved by private companies
alone
Initial
situation
…of the companyPoint of view
…
Joint/Collective projects can be realized more cost efficiently and
effectively while sustainability is ensured
Results
23.06.2009 Seite 11
GTZ – Who we are?GTZ approach to
CSR worldwide
Quo vadis?
GTZ activities
CSR and development:
common issues
23.06.2009 Seite 12Page 1223/06/200923.06.2009
CSR activities
1. Consulting governmental counterparts
2. Improving capacities and information for CSR
3. Networks and Multi-stakeholder Fora
4. Dialogue between governments and private sector
5. Public Private Partnerships
Overview
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CSR activities (I)
Example
In China and India GTZ consults governments on
- Understanding theory and background of CSR
- How to design public policy framework for
increasing CSR activities: soft law and public debate,
e.g. on “harmonious society”
- How to dialogue with international community
Consulting governments on CSR
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CSR activities (II)
Example
In Brazil the Mercosul Competence Centre for Corporate Social Responsibility offers
1.Capacity Building: courses and training in project management, planning methods and impact monitoring and control etc.
2.Consulting: planning of local development projects, management of social investment etc.
3. Project Management: capacity building in local communities, execution of development projects
Improving capacities and information
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CSR activities (III)
Example
In sub-Sahara Africa GTZ supports local initiatives:
1. Strengthen local GC networks/ CSR initiatives in sub-
Saharan Africa, focus on implementation and
learning
2. Strengthen the capacity of/ linkages between
CSR initiatives and policy development, focus on
multi-stakeholder partnerships in support of service
delivery and the MDGs.
Networks and Multi-stakeholder dialogue
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CSR activities (IV)
Example
In 5 countries in eastern/ southern Africa GTZ
facilitates jointly with International Business
Leaders Forum (IBLF), UK, public debate on
- What role should the private sector play in and for
society
- What responsibilities, what service delivery,
- How to cooperate and partner between government
and private sector (PPP)
Dialogue governments and private sector
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CSR activities (V)
Since 1999…
GTZ has been implementing a PPP-Programme
- 1000 public private partnerships
- Many concrete CSR activities
- Environmental aspects of business practice, health
issues at work place, health in the community, humanr
rights and labour standards (Round Table), …
Public private partnerships
23.06.2009 Seite 18Page 1818
Some of our partners in more than 700
PPP projects worldwide…
23.06.2009 Seite 19
GTZ – Who we are?GTZ approach to
CSR worldwide
Quo vadis?
GTZ activities
CSR and development:
common issues
23.06.2009 Seite 20Page 20
We need business in order to promote development. They are the ones with the money, technology, and management.
— Kofi Annan,12. Juli 2004
“
“
23.06.2009 Seite 21
Thank you
Constanze Helmchen
Regional Conference:
Corporate Social Responsibility in Times of Crisis
Sofia, June 18th-19th, 2009