guardian cardiff & community engagement at the guardian
DESCRIPTION
Some lessons learnt from Guardian Cardiff & examples of engaging community at the GuardianTRANSCRIPT
Engaging and empowering communities online
Hannah WaldramBirmingham | September 2013
Photos: Helen Ogbourn/Flickr
● Listen● Get personal● Share skills & tools● Show bigger picture
Cardiff lessons: how to build a highly engaged community who are empowered and motivated to action
"Having a direct, dedicated following—a readership invested in you, not just the publication you're primarily associated with—is like a career insurance policy. "
- Ann Friedman
Listening to the community Be tireless in campaigning
Empowering through skills sharing
Empowering through tools
Takeaways from Guardian Local
● Get personal
● Listen
● Share skills and tools to empower
● Motivate to action
From beatblogging in Cardiff to: coordinating UK communities & beyond
Community coordinators - what do we do?LISTEN | ENGAGE | REWARD | SHARE | COLLABORATE | TRAIN
- Encourage discussion and engage with communities around our news stories - enrich our journalism through collaboration
WHY? Open journalism
"Open journalism is journalism which is fully knitted into the web of information that exists in the world today. It links to it; sifts and filters it; collaborates with it and generally uses the ability of anyone to publish and share material to give a better account of the world."
- Alan Rusbridger, editor-in-chief
“We believe that journalism gets stronger when these worlds collaborate.”- Joanna Geary, communities & social editor
● Online allows further reach for case studies (using the right language), sources & data
● Deepening engagement can reap long term rewards (follow ups, new leads and lines of investigation)
● Readers can add knowledge and value to your work and be your story advocates
Some examples which show:
Social: Reach out
On site: Deepen relationships
+ @guardianfilm: We’re looking to speak to Cineworld employees for a Guardian project. Get in touch: adam [dot] boult [at] guardian.co.uk
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Crowdsource: Involve
● Be specific● Do it yourself● Share the bigger picture
Crowdsourcing tips
Takeaways
● Listen (again!)
● Plan
● Think about long term, outside life of an individual
● Identify key influencers early & reach out to them
● Consider your user journey - from newbie to loyalist
● What are your KPIs - for each project and longer term?
● Don’t worry about platforms - think about the best place for the outcome you desire
● Create a number of opportunities for engagement (don’t forget importance of offline!)
Some tools to help
Links● Slideshare:
http://slideshare.net/hrwaldram
● Delicious 'community' tag: http://delicious.com/HRWaldram/community