GuatemalaGuatemalaImmerse Yourself. Experience Immerse Yourself. Experience

Tradition.Tradition.

Intro…Intro…

(Introduction Slide Info Here)(Introduction Slide Info Here)

StrengthsStrengthsMayan history

•National Museum of Archaeology and

Ethnology of Guatemala

•Tikal

•Copán

Colorful Culture

StrengthsStrengths

Sightseeing and Adventure

•Lake Atitlán•Panajachel•Pacaya Volcano•Semuc Champey •Relaxing Black Sand Beaches •Antigua

WeaknessesWeaknesses•General lack of awareness 

•Too poor of an infrastructure to

support tourism 

•Perception that Guatemala is not safe 

OpportunitiesOpportunities• Undiscovered jewel of Latin America

• Indigenous culture or five-star

luxury hotels

• Ecotourism

• hot springs

• Volcanoes

• rainforests

OpportunitiesOpportunities

• Shorter travel time than European

countries

• Inexpensive travel opportunities

• Small country, big trips

• New airport at Quetzaltenango

• Mundo Maya Organization

ThreatsThreats

ThreatsThreats

Why is it important to market to Why is it important to market to U.S. HispanicsU.S. Hispanics

Largest tourist base to Guatemala in 2008• Central America• United States

U.S. Hispanics • Growing market• Financially stable

Similarities• Language• Religion/Holidays• History

HolidaysHolidaysRabin Ajau Folkloric Festival• Last week of July in Cobán City• Indigenous handiwork, typical cuisine, Mayan ceremonies, music, and dances.• Election of Reina Rabin Ajau (Daughter of the King)

Semana Santa• Holy Week (from Palm Sunday to Easter Sunday) in Antigua• Vibrant, elaborate religious festivities • Principal processions• Alfombras: brilliantly-colored sawdust carpets, sifted into designs and laid on streets for the costumed solemn processions to step on.

HolidaysHolidaysDay of the Dead •On November 1, in Santiago Sacatepéquez •Kite festival – people communicate with the spirits of the deceased who speak thru the whistle of the wind and the movements of kites.

Christmas• Boisterous activities are much like celebrations in the US• Celebrations continue until the midday on the 25th of December; people set of firecrackers and attend church.• Eat tamales as holiday fare

The Numbers…The Numbers…• Of 60 people polled, 93 percent have NEVER

been to Guatemala.

• How much do you know about Guatemala on a scale of 1-10 (10 being very knowledgeable)• 96 percent responded 5 and under

• How likely are you to visit Guatemala on a scale of 1-10 (10 being very likely)• 19 percent responded above 6, but 30 percent

responded 1 (not likely at all)

GuatemalaGuatemalaImmerse Yourself. Experience

Tradition.

The small country with a big soul.

Enjoy culture, nature and untouched beauty. Trace the

fingerprints of the past.

Discover Guatemala. Discover Yourself.