HOW COULD YOU CONNECT WITH THE CONSUMER IF PAID MEDIA DID NOT EXIST?

Gareth Kay

Gareth Kay

Gareth Kay

Stop advertising and create something worthy of being advertised.*Gareth Kay

NON-TRADITIONALBUZZ MARKETINGGUERILLA ADVERTISINGEXPERENTIAL

AN UNEXPECTED AND CREATIVE WAY OF REACHING YOUR COMMUNITY

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money. *Jay Conrad

HOWEVER, IT CAN BE EXPENSIVE TO PRODUCE

The very environment where the ad appears affects the way people interpret it, and because their ad guard is down, it has an additional element of surprise.*Luke Sullivan

MUCH, LIKE OUTDOOR IT SHOULD DELIGHT THE VIEWER

Everything is media...The best ads Apple ever had were there stores in the mall. *Lee Clow

CREATIVITY IS KING

A drink cup at Burger King can have as much reach as a Super Bowl commercial.*Alex Bogusky

SHAREABLEINTERACTIVECONTINUOUSPARTICIPATORY

THESE ARE THE IDEAS THAT HAVE THE POWER TO GO “VIRAL”

“Guerilla” advertising is effective when its entertaining. It is offensive when it accosts or seriously intrudes...respecting people is critical.*Robin Landa

SO, DON’T SUCK.

Surprise - attention grabbingCreative - memorableAggressive - strong impression Size - easy to replicate and repeatFlexible - adaptable to situationsTargeted - resonate with audienceEngages - recruits

IMAGINE A DAY IN THE LIFE OF YOUR CONSUMER

PICK A TOUCH POINT AND THINK BIG